Summerfest complies with the Americans with Disabilities Act, and is accessible, with exceptions for certain areas constructed prior to 1990. For complete information on accessibility on the grounds please visit our Accessibility page.opens in new tab)(opens in ne(opens in new tab) We also welcome your comments and suggestions. Please contact us at (414) 273-2680 (voice) or via email.
American Family Insurance Amphitheater Accessibility Performances
A design priority within the new $51.3 million investment in the new venue was increasing accessibility for all patrons. Features include a new seating bowl configuration increasing accessible seating at every level, a raised stage to allow for better sightlines, expanded concourses allowing for increased mobility, and more. Specific accessibility upgrades include an accessible entrance, accessible pathways as well as elevators to reach all four levels of the American Family Insurance Amphitheater.
Availability of tickets for accessible seating include but are not limited to people who: use wheelchairs, are blind or visually impaired or who are deaf or hard-of-hearing. Tickets can be purchased by contacting the Summerfest Box Office at (414) 273-2600 (voice/TTY) or email us at [email protected]. Online ordering of accessible seating is also available through Ticketmaster at ticketmaster.com(opens in new tab). A seating map of the Amphitheater can be found here(opens in new tab).
- Accessible seating is available on all levels including front row seating at all price levels including floor and lawn.
- For each wheelchair space purchased by a disabled individual, three additional (“companion”) seats in the same row, contiguous with the wheelchair space shall be made available for purchase (provided they are available at the time of purchase). Summerfest will provide a folding chair as the companion seat in wheelchair-accessible reserved seating areas.
- The accessible seating configuration exceeds code by all standards including additional height separation to allow for a view above someone standing in front of them.
- Distanced traveled seating accommodations at aisles with folding armrests and cup holders in all seats.
- Bariatric seating available upon request.
For all Summerfest concerts, volunteer ushers are available to assist any persons who have disabilities, the elderly, or those who need special assistance to their concert seats.
A sign language interpreter is available, and requests must be made in advance when purchasing these ADA tickets. Please contact the Amphitheater Box office at (414) 273-2600 for more information or make sign language interpreter requests.
Festival Stage Performances
Seating: During Summerfest all major stage areas throughout the festival grounds offer accessible viewing areas near the stage or on raised platforms, on a first-come, first-served basis. Accessible seating at picnic tables are located throughout the grounds.
Performances: Sign language interpreters can be provided for specific performances upon request by calling Summerfest Guest Services at (414) 273-2680 (voice/TTY). A minimum of two weeks prior notice is required so that an interpreter can be secured and materials/lyrics can be obtained from the artist.
For complete information on accessibility on the grounds please visit our Accessibility page.
American Family Insurance Amphitheater Accessibility Performances
A sign language interpreter is available, and requests must be made in advance when purchasing these ADA tickets. Please contact the Amphitheater Box office at (414) 273-2600 for more information or make sign language interpreter requests. A minimum of two weeks prior notice is required so that an interpreter can be secured and materials/lyrics can be obtained from the artist.
Festival Stage Performances
Performances: Sign language interpreters can be provided for specific performances upon request by calling Summerfest Guest Services at (414) 273-2680 (voice/TTY). A minimum of two weeks prior notice is required so that an interpreter can be secured and materials/lyrics can be obtained from the artist.
For complete information on accessibility on the grounds please visit our Accessibility page.
Designated accessible parking spaces are located at the front Summerfest lots. Vehicles must have appropriate plates or a permit to park in accessible spaces. Accessible parking spaces are available in Lot H. Vehicles must have appropriate plates or permits to park inaccessible spaces. Show your valid Lot P parking pass and appropriate permit/plates to the attendant for access to Lot H, please note that lots fill up quickly. All parking is on a first-come, first-serve basis.
During Summerfest, passengers in personal vehicles may be dropped off and/or picked up near the North and South Gates. Please allow extra time during peak hours.
Transit Plus riders will be dropped off and picked up directly outside of the Summerfest Mid-gate. The new location provides a more central and accessible option for riders. Transit Plus eligible riders interested in attending the festival can contact their assigned provider to set up a ride.
For complete information on accessibility on the grounds please visit our Accessibility page.
Yes, limited rentals are available at the Mid and South Gates with proper identification. $15.00 for manual wheelchairs and $5.00 for single strollers. Summerfest is not responsible for strollers or their contents left unattended on the grounds. Strollers are not allowed inside the American Family Insurance Amphitheater. Guest(s) must be 18 years or older to rent. Wheelchairs and strollers rented from Milwaukee World Festival, inc. are not permitted off the grounds.
The Stephen J. Schwalbe Respite Pavilion on the Summerfest grounds is open from noon until 10:00 pm every day for every major event held at the Henry W. Maier Festival Park. This building is intended as an oasis for persons with disabilities and other special needs. It is available to individuals of all ages and their families to escape the elements, noise, crowds and take care of any special needs they may have.
It is a clean and welcoming facility with two large accessible restrooms, a large shower (with shower chair), changing area with an adult changing table, storage lockers, electricity for charging wheelchairs/scooters, and seating in the comfort of a temperature controlled environment along with a sectioned off patio and area for service dogs.
It is continuously staffed by volunteers from the United Spinal Association – SE Wisconsin Chapter (www.unitedspinalwi.com) who built and donated this facility in 1996 for all to enjoy with the help of many generous volunteers and donors. Per the feedback of the 2,000+ visitors we receive a year; it enables many people to attend all of the wonderful festivals and events on the fairgrounds who could not do so without a dedicated facility to address their diverse needs. To our knowledge it is the only facility of its kind in the country. It is located on the south end of the Miller Lite Oasis stage, midway between the South gate and the Main gate. Service dogs are welcome. Look on your event map for the heart icon with a wheelchair in the center to find us. For complete information on accessibility on the grounds please visit our Accessibility page.
Summerfest gladly welcomes service animals and service animals-in-training. If you are a service animal trainer, the animal must wear a harness or leash and special cape denoting that the animal is in training and not merely a pet. If you require the use of the animal to enjoy Summerfest, we strongly encourage the use of an identifying vest, harness, cape, or leash, so other Summerfest patrons do not attempt to pet or play with your service animal. Upon arrival, Summerfest staff may ask you if the animal is a service animal required because of a disability or if the animal is being trained to be a service animal. If the animal is a service animal-in-training, please be prepared to produce certification or other credentials from a school for training animals that the animal is in training currently. Summerfest will NEVER ask for certification or other credentials of a disability. Please note that Summerfest reserves the right to remove both animal and patron if the animal jeopardizes the safety of other Summerfest patrons or staff. Summerfest will NEVER separate or attempt to separate you from your service animal or service animal-in-training. Service Animal relief is available near the United Spinal Cord Injury Association Respite Pavilion. For complete information on accessibility on the grounds please visit our Accessibility page.
Thank you to all of our Summerfest sponsors. The full list can be found on our Partner page.
Summerfest - located in downtown Milwaukee along Lake Michigan will take place over three consecutive weekends (Thursday-Saturday) from Noon to midnight, June 18-20, June 25-27, and July 2-4, 2026. Visit our Directions and Parking page for more information on how to get to Summerfest.
Summerfest is a cashless festival, no cash will be accepted at the box office, ticket windows, or on the grounds. Cash-to-card services are available where patrons can convert cash to a reusable debit card. There are no additional fees for this conversion service.
Cash-to-card locations:
- Outside the grounds at the North Gate, Mid Gate, and Summerfest Box Office
- Inside the grounds at the Summerfest Box Office and inside the American Family Insurance Amphitheater gates
American Family Insurance Amphitheater
A separate ticket is required for all shows at the American Family Insurance Amphitheater during Summerfest. BONUS your American Family Insurance Amphitheater ticket also includes same-day admission to the Summerfest grounds and festival stages. Enjoy all the festival stages, vendors, and more during the day before making your way to the main event of the night in the Amphitheater.
BMO Pavilion Reserved Seating
Reserved seat tickets will be available for each evening headlining concert of the BMO Pavilion(opens in new tab)(opens in new tab). Each reserved seat ticket also includes same-day admission to Summerfest (NOT valid for admission to American Family Insurance Amphitheater shows).
Summerfest concerts at the BMO Pavilion will once again offer seating options for all evening headlining performances, giving fans the choice of reserved seats available for purchase or free general admission seating on a first-come, first-served basis.
Summerfest General Admission / Multiday Passes
A Summerfest General Admission ticket(opens in new tab)(opens in new tab) / Multiday pass(opens in new tab)(opens in new tab) allows access to the Summerfest grounds and festival stages during operating hours (Noon-Midnight). Summerfest General Admission tickets and passes are NOT valid for admission to American Family Insurance Amphitheater shows.
Please note: Festival tickets and passes will be able to be printed off or downloaded to your phone 48 hours before the event. During the festival, Summerfest General admission tickets are available to purchase at Summerfest ticket booths located at each gate.
Level Up Viewing Deck
Not offered until the Miller Lite Oasis stage lineup is announced. One of the most sought-after experiences of the festival! Take advantage of a private bar, flat-screen TVs, Wi-Fi, and restrooms away from the crowds all while watching your favorite Miller Lite Oasis headliner. Your Level Up ticket(opens in new tab)(opens in new tab) also includes same-day admission to Summerfest and 2 beverages (NOT valid for admission to American Family Insurance Amphitheater shows).
Wristbands to leave and re-enter the festival are available at all gate areas from Noon until 6:30 pm daily. Re-entry wristbands will be valid for a single, same-day re-entry until 7:00 pm. No re-entry wristbands will be issued after 6:30 pm and there are no re-entries after 7:00 pm.
Entrance to the ticketed event (the “Event”) is subject to these terms and the policies and restrictions posted at each entrance to Henry Maier Festival Park (the “Site”). Additional terms that apply can be found at www.summerfest.com/ticketterms (the “Terms”) and should be reviewed prior to entry to the Event or Site. The Terms are also available at the box office upon request if they cannot be accessed online. The Terms may limit Milwaukee World Festival, Inc.’s potential liability to you and/or could alter other rights you hold. By entering the Event or Site, you agree that you had the opportunity to read the Terms and you agree to be bound by them.
BEWARE OF TICKET RE-SELLERS. Always purchase your Summerfest tickets, American Family Insurance Amphitheater tickets, and BMO Reserved seating tickets from authorized official Summerfest sales outlets. These include store.summerfest.com, ticketmaster.com, and the ticket-selling windows at Henry Maier Festival Park. No other individuals are authorized to sell Summerfest tickets.
Children (ages 3-10) and senior (62+) admission tickets are only available at the Summerfest ticket-selling windows during Summerfest due to the age restrictions. Tickets are valid for 1 (one) general admission during operating hours of Summerfest. Children (2 and under) are FREE. Senior/Child general admission tickets are not valid for admission to American Family Insurance Amphitheater shows.
In addition, all children age 3 and older require a ticket to gain admittance to the American Family Insurance Amphitheater, BMO Reserved seating, or Level Up Viewing Deck. Children two years of age and younger are not required to have a ticket, but they MUST be seated on a parent or guardian's lap.
In addition, strollers are not allowed in the Amphitheater, BMO Pavilion, or Level Up Viewing Deck. We strongly recommend parents provide hearing and eye protection for their children.
Summerfest Gift cards do not expire and are valid on the grounds or on the Summerfest Online store(opens in new tab). Gift cards are good for purchases of Summerfest general admission tickets, food and beverages, and Summerfest merchandise. No refunds are available for Summerfest gift cards. Summerfest gift cards can only be purchased online at the Summerfest store. They cannot be purchased at the gates or box office.
The Summerfest Box Office is available select times throughout the year to purchase tickets for the American Family Insurance Amphitheater and BMO Pavilion venues.
- During Summerfest and event days, the Box Office will be open until the amphitheater headliner takes the stage. The Will Call window will be open from 10:00 am - 9:00 pm. Box Office hours are subject to change.
- April 1st - October 17th, the Box Office is open from 10:00 am - 6:00 pm Monday - Friday. The Box Office is closed on Weekends and holidays
Please call 414.273.2600 to confirm if the box office is open before you visit.
The Box office does not sell Summerfest general admission tickets. Please visit Summerfest gate ticket windows (during the festival) or the Summerfest store(opens in new tab)(opens in new tab)(opens in new tab) for Summerfest tickets.
Lost and Found articles are turned in to and can be claimed at either Guest Services Booth areas on the festival grounds (South – just inside the South Gate across from the big instruments – and Mid – on the North Side of the Mid Gate by the Lost Children’s Area).
If you are no longer at Summerfest, complete and submit a Lost and Found form(opens in new tab)(opens in new tab).
Lost items will be held for 30 days after the last day of the festival and then donated to a local charity. Milwaukee World Festival, d/b/a Summerfest will not be held liable for any unclaimed items.
In partnership with MillerCoors, we invite our fans to take the pledge to be a designated driver during the festival. You must complete the form and sign up at the Summerfest South Guest Services Booth just inside the South Entrance across from the big instruments. You must be 21 years of age and have a valid driver’s license. Designated Drivers will receive a complimentary Summerfest Weekday Ticket good for next year's festival. A code for a free ticket to next year's Summerfest will be sent to the email address entered on the pledge form.
When you sign up for emails and provide your music preferences, you'll get personalized concert announcements, special offers, presale codes, and much more. Newsletter signup.
Feel free to send us a message. We will make every effort to respond within 5 business days, however, response times can be affected due to the high volume of emails we receive each day. Contact Us
Embracing diversity of genre, Summerfest always delivers a line-up of the world’s most accomplished artists as well as emerging talent. View some of our past festival line-ups here. View Past Lineups
View the rules of our current contests and promotions. View Now
When preparing to visit Summerfest, make sure to (read the list of items that are prohibited at Henry Maier Festival Park. This list is located above in the Health, Saftey, Security section and is posted at all entrances to the Park. Any items not allowed at Summerfest will be confiscated by MWF Security upon entry and will not be returned or held at the gate. MWF reserves the right to modify this list at any time.
For a complete listing of transportation options and maps to Summerfest including:
- Bus service
- Ride Share service
- Restaurant & Bar shuttles
- Pick-up and drop-off zones
- Parking lots (no RV parking)
- Train service to Milwaukee
- Motorcycle parking
- Bicycle parking
Please visit our Transportaion and Directions page.ns in new tab)(opens in new tab)
Summerfest parking lots open daily at 9:00 am. Tailgating is not permitted. Summerfest parking is limited and on a first-come, first-served basis. Pre-paid parking passes for specific dates during Summerfest may be purchased online at store.summerfest.com(opens in new tab). If you are parking at Summerfest for a show at the American Family Insurance Amphitheater, please plan enough time to navigate traffic and park, prior to concert start time, as lots fill up quickly.
During the festival traffic in the area can/will get busy. To ensure a smooth route patrons are encouraged to exit at any of the downtown exits before the Lakefront exit and park in one of the many downtown parking structures. Advance parking is available through SpotHero. To reserve your parking spot, visit the Summerfest SpotHero Parking Page(opens in new tab)(opens in new tab)(opens in new tab)(opens in new tab) and book your spot. With SpotHero, you can book a spot near Henry W. Maier Festival Park and walk to the festival.
There is no RV parking in the Henry Maier Festival Park lots. For information on nearby RV parking please visit the Wisconsin State Fair RV Park(opens in new tab)(opens in new tab)(opens in new tab)(opens in new tab). Accessible parking spaces are available in Lot H. Vehicles must have appropriate plates or permits to park in accessible spaces. Show your valid Lot P parking pass and appropriate permit/plates to the attendant for access to Lot H, please note that lots fill up quickly. All parking is on a first-come, first-serve basis.
Learn more about parking, Motorcycle parking, and bicycle parking on the Summerfest parking page.
There are many hotels in the downtown Milwaukee area and many offer great Summerfest packages. For a list of partner hotels near the Summerfest grounds visit our Accommodations page(opens in new tab)(opens in new tab)(opens in new tab).
Camping is not allowed on the Summerfest grounds or the surrounding area.
There is no RV parking on the Summerfest grounds. For information on nearby RV parking please visit the Wisconsin State Fair RV Park(opens in new tab)(opens in new tab)(opens in new tab)(opens in new tab).
To ensure a safe and welcoming environment for all guests, performers, staff, vendors, and contractors. Milwaukee World Festival, Inc. (MWF) enforces the following policies for all public and private events held at Henry Maier Festival Park (PARK). By entering the Park, you consent to security screening, bag inspection, and agree to comply with Park policies and lawful instructions issued by MWF Security.
Entry and continued presence at the Park are conditioned on compliance; violation may result in denial of entry or removal without refund.
Security Screening Requirements
All guests, employees, contractors, and vendors are required to:
- Pass through metal detection screening.
- Submit all bags and personal items for inspection
- Comply with direction from MWF Security.
Individuals who refuse screening will be denied entry or escorted from the grounds.
Face Covering and Mask Policy
To maintain a secure environment and ensure individuals can be properly identified:
Prohibited Face Coverings:
The following may not be worn unless explicitly authorized by MWF Security.:
- Full-face masks (costume, ski, tactical)
- Fabric gaiters, scarves, or coverings obscuring facial identity
- Hoods worn in a manner that prevents recognition
- Face paint or accessories designed to conceal identity.
Permitted Exceptions:
Face coverings and masks are permitted under the following conditions subject to Security screening:
- Medical or health-related protective masks
- Job-related protective equipment (e.g., food service, security)
- Religious head or face coverings
- Theatrical or performance-related costumes approved for the event
- Masks required under an active public health order
Event-Specific Costume or Face Covering Exceptions:
Security may grant temporary exceptions for specific events where face coverings or costumes are part of the normal experience (e.g., themed festivals, parades, cultural celebrations, Halloween events).
Identity Verification:
Security will require individuals to temporarily remove or lower any face covering upon request for the purpose of verifying identity. Failure to comply with this directive will result in the individual being denied entry or immediately escorted from the premises.
To provide a safe and efficient entry process for all guests, employees, and vendors, Milwaukee World Festival, Inc. (MWF) enforces a Clear Bag and Carry-In Policy consistent with national event-security standards.
Bag Size and Type Restrictions
Permitted Bags:
- One clear plastic, vinyl, or PVC bag not exceeding 12”x12”x6”
- Clear drawstring or clear cinch-style bags that meet the above size limits are permitted.
- Exceptions will be made for diaper bags and for ADA/Medically necessary bags after inspection by Security personnel.
Please leave any unnecessary items secured within your vehicle or at home to expedite entry into the Park. Security will not check any bags or prohibited items that do not comply with our carry-in policy.
PLEASE NOTE - If you need to bring medication, medical equipment, diapers, nursing equipment or other personal care items to the Park, those items may be packed in smaller, opaque bag(s) with the following requirements:
- All smaller, opaque bags must be less than 12x12x6 and placed in a clear bag or one of the approved bags listed above.
- Any small opaque or privacy bag is still subject to inspection.
PROHIBITED ITEMS:
For safety and to expedite screening, the following items are prohibited inside the Park:
- Backpacks of any type
- Coolers, picnic baskets, or rigid containers
- Camera bags, laptop bags, briefcases, or luggage
- Camelback-style hydration packs
- Any other container deemed unsafe by security
- Outside food and beverages (unless needed for infants, medical, or dietary needs)
- Cans, Glass/Plastic containers, empty or sealed water bottles, or Metal Containers (including Yeti/Stanley type bottles, tumblers, and thermos)
- Stainless steel reusable drinking straws
- Self-defense sprays (such as OC, pepper spray, or mace)
- Aerosol cans (except for spray sunscreens 6oz or less, 1 per patron)
- Unmanned Aerial Vehicle or Drones
- Alcohol or Illegal drugs or substances
- Open or concealed weapons/firearms (including pocket knives)
- Objects that could be used as weapons
- Fireworks, sparklers, or explosives
- Professional cameras (cameras with a detachable lens or a lens that extends further than 3 inches) or video equipment
- Recording devices
- Brooms/broomsticks, selfie sticks, poles, trekking sticks, and tripods
- Pets (except for service animals or during special events or promotions)
- Banners or flags on poles
- Laser pointers
- Skateboards, roller skates, inline skates, or hoverboards
- Foot powered or electric scooters
- Bicycles, tricycles, or unicycles
- Wagons
- Kites
- Hula-hoops, Frisbees, and beach balls
- Stadium seats and lawn chairs
Milwaukee World Festival does not provide storage or accommodations for prohibited items and is not responsible for items discarded or left behind in the screening areas.
MWF reserves the right to alter carry-in item policies at any time. MWF will not offer accommodations for prohibited items and is not responsible for items left behind during the screening process.
Exceptions to Prohibited Bags and Containers
Medical and Family Needs: Guests with infant care items or medically necessary supplies may bring such items in a bag appropriate for those purposes, subject to inspection by Security.
Performer or Event-Specific Items: Certain events may allow limited exceptions (e.g., artist-approved merchandise bags or instrument cases). These items will be subject to screening by Security.
The following additional items are NOT PERMITTED in the American Family Insurance Amphitheater or BMO Pavilion:
- Strollers
- Umbrellas
- Professional grade cameras, GO Pro style cameras, iPad/tablets, video, or video recording equipment, unless authorized by the performer. Standard point and shoot cameras may or may not be prohibited depending on event restrictions
- Other items as determined by the performer
During Summerfest, please visit one of the Guest Services Information Booths located inside the Park near the mid or south gates to check items. There is a fee of $2 to check each item.
Other events held at the Park may offer a check-in items service. Please see individual events’ website for details.
At Henry Maier Festival Park, we are committed to providing a safe, respectful, and inclusive environment for all guests, performers, staff, vendors, and contractors. Everyone on the grounds is expected to conduct themselves in a professional and courteous manner. Together we can be safe, be kind and be the best!
By entering Henry Maier Festival Park, all individuals agree to uphold these standards of conduct and contribute to a safe, welcoming, and enjoyable experience for everyone.
Prohibited Behavior:
- Stalking or following individuals
- Verbal abuse, threats, or physical intimidation
- Offensive, discriminatory, or derogatory remarks, including but not limited to remarks based on sex, race, religion, national origin, disability, age, gender identity/expression, sexual orientation.
- Physical assault and/or battery
- Harassing or non-consensual photography or video recording
- Inappropriate touching or unwelcome physical attention
- Throwing any item toward the stage, performers, or other individuals – including, but not limited to, water bottles, cups, cans, food, or any object that could cause injury, distraction, or disruption
Milwaukee World Festival, Inc. (MWF) maintains a zero-tolerance policy for harassment, intimidation, unsafe behavior, or actions that may compromise the well-being of others. Everyone on the grounds is expected to conduct themselves in a professional and courteous manner.
Reporting & Enforcement
If you experience or witness any of the above conduct, please report it immediately to:
- MWF Security personnel (wearing red shirts)
- A First Aid station for medical concerns
- Event Medical Services or Milwaukee Police Department officers on-site
MWF Security reserves the right to immediately remove any guest, employee, contractor, or vendor from the festival grounds for engaging in harassment, throwing objects, or any unsafe or disruptive behavior-without refund or re-entry privileges.
What Are Your Policies On Safety While Viewing A Concert
Smoking, vaping, and e-cigarettes are not permitted inside of the American Family Insurance Amphitheater or inside the seating bowl of the BMO pavilion. Guests are expected to enjoy the concert free from any abusive language and obscene behavior. Guests should consume alcoholic beverages in a responsible manner. Guests should only sit in their ticketed seats and show their tickets when requested by concert staff. Guests who engage in unsafe behavior, engage in fighting, throw objects, or attempt to gain access to the stage or backstage area will be immediately ejected from the venue by Security. Guests who do not adhere to the concert safety policy will be removed and ejected without refund.
The First Aid station sponsored by Aurora Health Care is located at the Mid Gate. Milwaukee Fire Department units are also present on the Summerfest grounds. See the Summerfest Festival grounds map (opens in new tab)above for the location details.
In the case of severe weather, the signage on the grounds and the grounds’ announcement system will promptly notify Summerfest guests. Some Summerfest activities may be temporarily postponed or canceled. Please keep an eye on the signage and/or social media and website for updates as they come out. Keep in mind, however, that Summerfest is an outdoor music festival, and we operate rain or shine.
Work for Milwaukee's Best Live Music Venue! View Summerfest current job openings, HR office hours, and more on Summerfest jobs
Start those Summerfest traditions early and bring your whole family to the fest. Create memories of fun and laughter with the family-friendly lineup at the Northwestern Mutual Community Park. Performances from magicians, dance groups, jugglers, puppets and more can be enjoyed throughout the day. There is also an inclusive and accessible play for children ages 2 to 12 years of age, including those who may experience a variety of challenges.
Located near the Mid Gate, this designated area is available for children who become separated from their parents or guardians. To make reuniting seamless, child identification wristbands are available at several areas throughout the grounds (including all gates) for parents to pair their emergency contact information with each child. Presented by Aurora Health Care.
Mothers seeking a quiet space to nurse will have dedicated space in the Northwestern Community Park area (noon - 7:30 pm) and a Mother's Nursing Suite on the South ends of the Grounds sponsored by Aurora Health Care (noon - 8:00 pm). Mother’s Nursing Room stations provide a comfortable, private and convenient space for moms to nurse their children. Presented by Aurora Health Care.
Please visit our Press Releases for the official festival announcements. Learn More
Please visit our Press Room page for Logo usage, Photos, etc. Learn More
Summerfest presented by American Family Insurance features several private party areas available for you to host a corporate outing, reunion, birthday party, or annual event. These Private Party Areas are available all 9 days of the festival. They include full party set-up, a tent, tables/chairs, a bar, access to restrooms, a security guard, and a place to display your event sign or corporate banner. Admission tickets are also available at a discounted rate. Please visit the Private Parties(opens in new tab)(opens in new tab) section on Milwaukee World Festival for more information.
The Summerfest Business Alliance is a membership program that brings businesses, their employees and clients together through live music, events, and experiences. Join today to gain access to countless entertainment opportunities, cultivate new business relationships, and support an event that positively impacts our community. Check out our full list of benefits of the Summerfest Business Alliance(opens in new tab)(opens in new tab) on Milwaukee World Festival.
Playing host to “The World’s Largest Music Festival®” as well as 20-plus other events - Henry Maier Festival Park delivers fantastic marketing opportunities for a wide variety of local, regional and national brands. Learn more on our corporate site MilwaukeeWorldFestival.com.
Artists interested in an opportunity to perform at Summerfest can submit materials online when applications open. Learn more
Interested in applying to be a food & beverage vendor for Summerfest presented by American Family Insurance. Learn more and apply to be a concessionaire.
Guests will enjoy a wide array of marketplace vendors at Summerfest, set against Lake Michigan and downtown backdrops, creating a shopping experience like no other. Inquire about opportunities to sell on the grounds.
Create memorable experiences that attract and engage consumers. As "The World's Largest Music Festival®,. Inquire about showcasing your Brand to consumers at Summerfest.
We are seeking Milwaukee-area non-profit organizations to operate and assist with food and beverage stands during the event season. This is a unique fundraising opportunity to raise money for the mission of the non-profit groups. Apply now