Miller Lite

Mobile Marketing / Exhibits & Sampling

Showcase your brand to consumers at Summerfest

Summerfest presented by American Family Insurance is the premier setting to create memorable experiences that attract and engage consumers. As "The World's Largest Music Festival®," this destination music event/property situated along the shore of Lake Michigan delivers great marketing opportunities for brands before, during and after the event. Summerfest is the premier setting to create memorable experiences that attract and engage consumers:

  • Averages 750,000 attendees over the run of the festival
  • Display, product sampling, and lead generation opportunities
  • Variety of demographic segments
  • Designated asphalt and grass locations throughout the 75+ acre festival park, most with access to shore power
  • All locations offer visibility and considerable foot traffic
  • Permanent infrastructure including stages, restrooms, paved walkways, parking lots, gates, lighting, as well as music, sports and children’s areas
  • Footprints range in size, starting from 100 square feet • Rates available for an entire festival run or select days (vary by the number of days, footprint size and location)
  • Quotes for space available upon request

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