Miller Lite

Marketplace Inquiry Form

Want to sell on the grounds?

Guests enjoy a wide array of marketplace vendors at Summerfest, set against Lake Michigan and downtown backdrops, creating a shopping experience like no other.

  • Averages 750,000 attendees over the run of the festival
  • Four distinct Marketplace areas on the grounds
  • Rates vary by size and location

Looking to be a food concessionaire on the grounds? Apply here

The information submitted in this inquiry form serves as a general inquiry to express your interest in space at the upcoming festival. Additional details may be requested as a follow up in order for MWF to gain a full understanding of your proposed product(s), display, signage, etc.

Please note: In an effort to curate a varied shopping experience for attendees and make the vending experience as successful as possible for all marketplace vendors, MWF seeks to provide as much product variety as possible in all marketplace areas. As a result, MWF may work to place vendors with products in overlapping product categories in different marketplace areas and/or limit the overall number of vendors in a given product category.

PLEASE Fill out the form below as complete as possible and someone will contact you with more information.

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Booth Area/Preference
A limited number of 10x20 booths are available based on location for double the rent of a 10x10.
Minority Ownership
* Minority-owned and managed business is defined here as: any business that is at least 51% owned, operated and controlled on a daily basis by one or more (in combination) American citizens of minority ethnicity, gender identity, sexual orientation, and/or military veteran classifications. Please check any/all that apply: