June 24 - July 5, 2020 (Closed June 29)
June 24 - June 28 & June 30 - July 5, 2020 Miller Lite
Amphitheater Overview
Amphitheter Seating Bowl
Amphitheater Entrance
Amphitheater North Concourse
Amphitheater South Concourse
Amphitheater New Party Decks
Amphitheater New Hospitality Areas
fans watching a live concert in the American Family Insurance Amphitheater

American Family Insurance Amphitheater

  COVERED & UNCOVERED SEATING AVAILABLE
 
  RESERVED SEATING ONLY
 
  LOCATION: SOUTH END
 

The Amphitheater today…

Today, the current 23,000-seat American Family Insurance Amphitheater hosts the music industry’s hottest stars during Summerfest. Providing excellent sound, lighting and large video screens, every seat in the house gives fans an unforgettable live music experience. Fans must purchase separate tickets to American Family Insurance Amphitheater shows during Summerfest.

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Grand Opening 2020

The new American Family Insurance Amphitheater will feature a new seating bowl configuration and raised stage to allow for better sightlines, enhanced accessibility, expanded concourses, new video screens, reimagined food and beverage operations, new VIP hospitality areas, additional restrooms, and much more.   

  • Phase 1: Construction was completed for Summerfest 2019. Crews successfully raised the roof of the American Family Insurance Amphitheater to almost twice the height of the current roof, from 39 feet to 65 feet! See the timelapse video and learn more about the lift here. The backstage building was also be rebuilt, offering new artist amenities. 
  • Phase 2: The second phase of work has begun and will include music fan amenities - new concourses, new restrooms, new seats, additional hospitality areas, and increased food and beverage operations.   

 The grand opening of the new American Family Insurance Amphitheater is scheduled for Summerfest 2020.