Miller Lite
Amphitheater Overview
Amphitheter Seating Bowl
Amphitheater Entrance
Amphitheater North Concourse
Amphitheater South Concourse
Amphitheater New Party Decks
Amphitheater New Hospitality Areas
fans watching a live concert in the American Family Insurance Amphitheater

American Family Insurance Amphitheater


The Amphitheater today…

Today, the current 23,000-seat American Family Insurance Amphitheater hosts the music industry’s hottest stars during Summerfest. Providing excellent sound, lighting and large video screens, every seat in the house gives fans an unforgettable live music experience. Fans must purchase separate tickets to American Family Insurance Amphitheater shows during Summerfest.

Thank you for your patience as we reschedule concerts. All ticketholders are encouraged to hang on to their tickets for concerts as they get rescheduled. Please see our show status page if you are looking for a Summerfest 2020 American Family Insurance Amphitheater show.

2020 Club

American Family Insurance
T&M Partners & KelBen Foundation
Rite-Hite Corporation

Associated Bank
Contintental Properties
Eppstein Uhen Architects
Gateway Plastics, Inc.

Arena Americas
Basic Metals, Inc.
Blizzard Lighting
Bradley Corporation
Briggs & Stratton Corporation
Charcoal Grill Restaurants
Domino’s Milwaukee
Enerpac Tool Corporation
First American Title Insurance
Company, National Commercial Service
The Molly and David Fritz Family
The Kathy and Tom Hauske Family
Mike & Lynn Giffhorn
Eric & Carrie Goetsch
Randy & Hope Groth
John & Bonnie Meerschaert
Lori & David Nicholas
Milwaukee Admirals
Milwaukee Electronics Corp.
Scott & Mary Anne Revolinski
Scott & Michele Welsh
Sarah & Steve Zimmerman
Zurn Industries, a Rexnord Company

Founder's Club

All County Electric Supply Co.
A.O. Smith Corporation
Arteaga Construction, Inc.
Briggs & Stratton Corporation
Cary Rentals
Edward & Pam Caulfield
Exacto Spring
FHK Insurance
General Pet Supply, Inc.
House of Harley-Davidson
Joe & Renee Paukner
Klein Development
Laughlin Constable, Inc.
Michels, Corporation
Michelle (Micky) Wilson
Patrick W. Schmidt & Dewey J. Caton
PS Capital Partners, LLC
Redline Plastics, LLC
Dr. Geoffrey Scott and Mrs. Tonya Scott
Steven B & Sini Goodman
Technology Resource Advisors, Inc.
Thomson Companies
Trackside Services
Greg & Lisa Wesley
Wisconsin Club
and many anonymous donors

Become A Donor

Join us in transforming a venue beloved by fans and performers while supporting enhancements to a world-renowned music festival. Please visit our capital campaign site for the American Family Insurance Amphitheater for more information.

As a supporter of the campaign, you will gain access to the ultimate concert experience, including access to concert tickets, hospitality and more.

Grand Opening 2020

The new American Family Insurance Amphitheater will feature a new seating bowl configuration and raised stage to allow for better sightlines, enhanced accessibility, expanded concourses, new video screens, reimagined food and beverage operations, new VIP hospitality areas, additional restrooms, and much more.   

  • Phase 1: Construction was completed for Summerfest 2019. Crews successfully raised the roof of the American Family Insurance Amphitheater to almost twice the height of the current roof, from 39 feet to 65 feet! See the timelapse video and learn more about the lift here. The backstage building was also be rebuilt, offering new artist amenities. 
  • Phase 2: The second phase of work has begun. Coming your way in time for Summerfest 2020:
    • New concourses with spectacular views of the city and Lake Michigan
    • New seating bowl with improved sightlines
    • More bathrooms – specifically doubling the number of women’s
    • One-of-a-kind hospitality offerings creating a VIP experience
    • Accessibility improvements
    • Private VIP areas featuring bars, lounge areas, and restroom access

 The grand opening of the new American Family Insurance Amphitheater is scheduled for Summerfest 2020.