Brat nachos at Summerfest

Food and Beverage

We’ve cooked up a culinary adventure that goes beyond just epic tunes! Our Food Lineup is a flavor-packed journey, blending new culinary sensations with tried-and-true classics that'll turn your taste buds into the ultimate party animals.  

We have a deep-rooted commitment to local vendors who are bringing their A-game to supply the most amazing bites and sips exclusively for our Summerfest guests. The countdown is on, so it’s time to kick your appetite in gear.

Coming Soon

A couple at the American Family Insurance House experience


Dive into a world of unique experiences that cater to every taste. Immerse yourself in the vibrant areas around the grounds or find a cozy spot along the lakefront, where you can relax and soak in the lively atmosphere. The kids are in for a treat too, with engaging activities and interactive performances that will keep them entertained throughout the day. 

Coming Soon

Ferris wheel at Summerfest


Get ready for a music festival that hits on all the right notes, both on and off the stage! We offer some down-to-earth fun for all you festival-goers from games and friendly competitions happening at the Gruber Law Offices SportsZone to our Skyglider for some breathtaking views of the festival, downtown Milwaukee and Lake Michigan. 

Coming Soon

Alumni Charity Challenge basketball tournement

Special Events

Summerfest is turning up the heat with a lineup of special events that will light up the sky, just like the Big Bang Fireworks on opening night. 

Enjoy a varitety of special events throughout the fesival including Latin Music Day, the BIG WIN during Fan Appreciation Day presented by Potawatomi Casino | Hotel, and more. 2024 special events coming soon!  

Coming Soon

Vendor handing out samples of soda

brand activations

Dive into a world of product sampling and brand activations as our brand partners roll out the red carpet of experiences just for you! Engage with brand activations that bring their stories to life – from immersive installations to interactive displays, there's something for every curious soul.

So, come on down, be part of the excitement, and let the festival become your playground for exploring, sampling, and activating all your senses. 

Coming Soon

Women shopping at one of Summerfest's marketplaces


Summerfest offers fest-goers a unique shopping experience, featuring nearly 100 vendors showcasing items ranging from clothing and accessories to jewelry, original artwork, décor and even interactive experiences such as face painting, caricature art, henna, tie dye, and much more!

Shopping areas include the South Market, the Artisan Makers Market, and the Shop Local Market. Additional vendors are scattered throughout the festival grounds, including along the lake walk.

View Shopping