Miller Lite

Summerfest Media Assets

Press Contact (For media inquiries only)

Julie Dieckelman
Media Relations
(414) 270-6517

View Press Releases

Logos and Guidelines

Summerfest 2023 Logo package (ZIP 5.8MB)

Summerfest Logo Guidelines (PDF 170kb)

Logo usage guidelines (PDF 216kb)

Summerfest Social Media Guidelines (78 kb) 

Summerfest 2023 Media Guidelines (PDF 247 kb)


Press Photos (ZIP 18MB)

2022 Recap Video (Youtube link)


Milwaukee World Festival, Inc., is the owner of certain trade names, trademarks, service marks, and logos, including, Summerfest, the “smile logo”, the Big GigThe World’s Largest Music Festival, and the Summerfest Rock ‘n Sole (“Trademarks”). You acknowledge that any of the Trademarks used, in any medium and for any purpose, are the property of Milwaukee World Festival, Inc. Milwaukee World Festival, Inc. may grant a limited permission to use the Trademarks, on a non-exclusive basis, so long as such uses are submitted to Milwaukee World Festival, Inc. for approval prior to being developed, produced, utilized, published or distributed. Any modification of the Trademarks requires the prior written approval of Milwaukee World Festival, Inc.  Milwaukee World Festival, Inc. will require three to five (3-5) business days to review and approve all uses of the Trademarks. Any other use of the Trademarks is strictly prohibited. You may not assign, license or transfer the Trademarks. All uses of the Trademarks inure solely to the benefit of Milwaukee World Festival, Inc. Depiction and usage of the Trademarks for any programs or promotions must be accurate and adhere to Milwaukee World Festival, Inc.’s trademark and logo usage guide.