Miller Lite

Summerfest Media Assets

Press Contact (For media inquiries only)

Julie Dieckelman
Media Relations
(414) 270-6517

View Press Releases

American Family Insurance Amphitheater Fact Sheet

American Family Insurance Amphitheater Fact Sheet EPK (ZIP 208Kb)

American Family Insurance Amphitheater Photo Selects (ZIP 14MB)

Generac Power Stage Electronic Press Kit

Summerfest Generac Power Stage EPK (ZIP 13MB)

Northwestern Mutual Community Park

Northwestern Mutual Community Park EPK (ZIP 15.5MB)

2021 Logos and Guidelines

Festival Logos (ZIP 948kb)

Summerfest Logo Guidelines (PDF 515kb)

Summerfest Smile Logo Guidelines (PDF 117kb)

Summerfest Social Media Guidelines (207 kb) 

Summerfest Logo Usage (137 PDF kb)

Summerfest 2021 Media Guidelines (PDF 222 kb)


Press Photos (ZIP 20MB)



Milwaukee World Festival, Inc., is the owner of certain trade names, trademarks, service marks, and logos, including, Summerfest, the “smile logo”, the Big GigThe World’s Largest Music Festival, and the Summerfest Rock ‘n Sole (“Trademarks”). You acknowledge that any of the Trademarks used, in any medium and for any purpose, are the property of Milwaukee World Festival, Inc. Milwaukee World Festival, Inc. may grant a limited permission to use the Trademarks, on a non-exclusive basis, so long as such uses are submitted to Milwaukee World Festival, Inc. for approval prior to being developed, produced, utilized, published or distributed. Any modification of the Trademarks requires the prior written approval of Milwaukee World Festival, Inc.  Milwaukee World Festival, Inc. will require three to five (3-5) business days to review and approve all uses of the Trademarks. Any other use of the Trademarks is strictly prohibited. You may not assign, license or transfer the Trademarks. All uses of the Trademarks inure solely to the benefit of Milwaukee World Festival, Inc. Depiction and usage of the Trademarks for any programs or promotions must be accurate and adhere to Milwaukee World Festival, Inc.’s trademark and logo usage guide.