MILWAUKEE, WI (June 17, 2025) – On July 4th, Johnsonville and Summerfest presented by American Family Insurance—two brands boldly celebrating America’s 249th birthday—will mark the occasion with two festival firsts: a collective, multi-stage “Happy Birthday” sing-along and a 10-minute patriotic drone show.
Press Releases
Don’t Wait for 250—America Needs to Celebrate the Big 2-4-9: Johnsonville and Summerfest Light up the Stage and the Sky on July 4th
Posted on Jun 18, 2025
Summerfest Presents Gov’t Mule August 27 at Aurora Pavilion at Henry Maier Festival Park
Posted on Jun 16, 2025
MILWAUKEE – (June 16, 2025) – As they continue to celebrate the 30th anniversary since the release of their debut album, acclaimed GRAMMY-nominated band Gov’t Mule, led by guitar legend, vocalist, songwriter and producer Warren Haynes, has announced the Back In The Saddle Tour.
Pedal, Ride, Drive, or Hop Convenient Transportation Options to Get to Summerfest
Posted on Jun 13, 2025
MILWAUKEE (June 12, 2025) Summerfest presented by American Family Insurance encourages fans to plan ahead and take advantage of a variety of convenient transportation options to get to and from the festival. Festival organizers work with a variety of dedicated partners to ensure Summerfest remains accessible for fans across our community.
Summerfest Unveils New Immersive Light and Sound Experience – Astral Relics of the Great North Woods
Posted on Jun 12, 2025
MILWAUKEE, WI (June 12, 2025) - Summerfest presented by American Family Insurance is excited to once again host an immersive light and sound experience during the festival’s three weekends – “Astral Relics of the Great North Woods”.
Summerfest and Molson Coors – Good Times Brewing for 2025
Posted on Jun 12, 2025
MILWAUKEE, WI (June 12, 2025)– Summerfest presented by American Family Insurance and Molson Coors are excited to announce what’s on tap for this year’s festival – from fun and games at the Miller Lite Brewhouse to Happy Hour, new beverages, and the blockbuster lineup, the Miller Lite Oasis is the place for brews, beats, and summer fun.
Summerfest Reusable Cup Returns for 2025 Festival
Posted on Jun 11, 2025
MILWAUKEE (June 11, 2025) – Summerfest presented by American Family Insurance today announce the return of the reusable souvenir cup, available for purchase throughout the three weekends of the festival.
Aurora Health Care and Summerfest Share Details on Upcoming Events, Lineup at Aurora Pavilion, and Essential Services
Posted on Jun 10, 2025
MILWAUKEE, WI (June 10, 2025) – Summerfest presented by American Family Insurance and Aurora Health Care, the official healthcare sponsor of Summerfest, are proud to host and support events, essential festival services, Latin Music Day, and great music at the Aurora Pavilion Stage during the three weekends of the festival.
BMO Celebrates Small Businesses, Launches BMO Rockstar Supermoon Photo Contest, and Offers Exclusive Customer Perks during Summerfest
Posted on Jun 09, 2025
MILWAUKEE, WI (June 9, 2025) - Summerfest presented by American Family Insurance and BMO is once again teaming up to spotlight local entrepreneurs, offer exclusive perks to BMO customers and host an exciting lineup of performers at the BMO Pavilion.
Summerfest’s Lil Gig Offers Big Fun for its Younger Fans and their Families
Posted on Jun 04, 2025
MILWAUKEE (June 4, 2025) – Summerfest presented by American Family Insurance is excited to host the Lil Gig, a kid-friendly festival within Summerfest for its younger fans and their families
Uline Warehouse Stage at Summerfest Delivers Can’t Miss Lineup Over Three Weekends
Posted on May 29, 2025
MILWAUKEE, WI (May 29, 2025) - Summerfest presented by American Family Insurance and Uline are excited to unveil a can’t miss lineup at the Uline Warehouse Stage with Miller Lite.