Press Releases

MILWAUKEE (June 12, 2026) – Summerfest presented by American Family Insurance again offers your guide for getting to and from the festival in 2026. From driving routes and parking lot recommendations to Milwaukee County Transit System (MCTS) shuttles direct to the gate, Bubl’r Bikes, or bar shuttles, festival organizers encourage attendees to plan ahead and take advantage of the wide range of transportation options available.

MILWAUKEE, WI (June 11, 2026)– Summerfest presented by American Family Insurance and Molson Coors are excited to announce what’s on tap for this year’s festival. The Miller Lite Oasis is a can’t-miss destination for festgoers with special guest bartenders, fun and games at the Brewhouse, new beverages, and festival favorites.

MILWAUKEE (June 10, 2026) – Summerfest presented by American Family Insurance is showcasing an exciting food and beverage lineup this year, featuring more than 100 new items. From sweet treats and handcrafted cocktails at Cocktails & Confections to supper club–inspired favorites at The Wisconsin Table, the festival offers a wide range of food and beverage experiences.

MILWAUKEE, WI (June 10, 2026) – Summerfest presented by American Family Insurance is bringing back the popular Pickleball Village, which will be located on the north end of the festival grounds, The interactive space, will feature free play, professional instruction, a celebrity tournament, new charity contest, and vendor experiences.

MILWAUKEE, WI (June 10, 2026) - Summerfest presented by American Family Insurance and BMO are once again partnering to spotlight local entrepreneurs, offer exclusive perks to BMO clients, and host an exciting lineup of performers at the BMO Pavilion.

MILWAUKEE, WI (June 8, 2026) – Summerfest presented by American Family Insurance and Aurora Health Care, the festival’s official health care sponsor, are proud to once again deliver unforgettable live music, events, and essential services to enhance the Summerfest experience for attendees.

MILWAUKEE, WI June 5, 2026 – Summerfest presented by American Family Insurance is excited to welcome Culver’s as the presenting sponsor of the Level Up Deck located at the Miller Lite Oasis, supporting one of the festival’s most sought-after festival experiences.

MILWAUKEE, WI (June 2, 2026) – Summerfest presented by American Family Insurance and Generac Power Systems, celebrating its sixth year as a stage sponsor, announced exciting ways for fans to get closer to the music while supporting ToolBank USA, and honoring hometown heroes.

MILWAUKEE, WI (May 26, 2026) – Summerfest presented by American Family Insurance and T-Mobile are thrilled to unveil a lineup of fan experiences and special perks for festivalgoers this year.

MILWAUKEE (May 21, 2026) –Summerfest presented by American Family Insurance is excited to host the Lil Gig presented by 99.1 THE MIX, a kid-friendly festival within Summerfest for its younger fans and their families.