Press Releases

MILWAUKEE, WI (June 17, 2025) – On July 4th, Johnsonville and Summerfest presented by American Family Insurance—two brands boldly celebrating America’s 249th birthday—will mark the occasion with two festival firsts: a collective, multi-stage “Happy Birthday” sing-along and a 10-minute patriotic drone show.

MILWAUKEE – (June 16, 2025) – As they continue to celebrate the 30th anniversary since the release of their debut album, acclaimed GRAMMY-nominated band Gov’t Mule, led by guitar legend, vocalist, songwriter and producer Warren Haynes, has announced the Back In The Saddle Tour.

MILWAUKEE (June 12, 2025) Summerfest presented by American Family Insurance encourages fans to plan ahead and take advantage of a variety of convenient transportation options to get to and from the festival. Festival organizers work with a variety of dedicated partners to ensure Summerfest remains accessible for fans across our community.

MILWAUKEE, WI (June 12, 2025) - Summerfest presented by American Family Insurance is excited to once again host an immersive light and sound experience during the festival’s three weekends – “Astral Relics of the Great North Woods”.

MILWAUKEE, WI (June 12, 2025)– Summerfest presented by American Family Insurance and Molson Coors are excited to announce what’s on tap for this year’s festival – from fun and games at the Miller Lite Brewhouse to Happy Hour, new beverages, and the blockbuster lineup, the Miller Lite Oasis is the place for brews, beats, and summer fun.

MILWAUKEE (June 11, 2025) – Summerfest presented by American Family Insurance today announce the return of the reusable souvenir cup, available for purchase throughout the three weekends of the festival.

MILWAUKEE, WI (June 10, 2025) – Summerfest presented by American Family Insurance and Aurora Health Care, the official healthcare sponsor of Summerfest, are proud to host and support events, essential festival services, Latin Music Day, and great music at the Aurora Pavilion Stage during the three weekends of the festival.

MILWAUKEE, WI (June 9, 2025) - Summerfest presented by American Family Insurance and BMO is once again teaming up to spotlight local entrepreneurs, offer exclusive perks to BMO customers and host an exciting lineup of performers at the BMO Pavilion.

MILWAUKEE (June 4, 2025) – Summerfest presented by American Family Insurance is excited to host the Lil Gig, a kid-friendly festival within Summerfest for its younger fans and their families

MILWAUKEE, WI (May 29, 2025) - Summerfest presented by American Family Insurance and Uline are excited to unveil a can’t miss lineup at the Uline Warehouse Stage with Miller Lite.