Press Releases

MILWAUKEE, WI (April 25, 2024) – Milwaukee World Festival, Inc. (MWF) announced a multi-year extension with BMO, who has been a sponsor of Summerfest and Henry Maier Festival Park since 2006.

MILWAUKEE, WI (April 22, 2024) – Summerfest presented by American Family Insurance and Generac Power Systems today unveiled details of the “Power Up With Purpose” program, which allows fans the opportunity to gain front row, pit access to Generac Power Stage headliners during the festival, while supporting Veterans Community Project in Milwaukee, WI

MILWAUKEE (April 11, 2024) – Summerfest presented by American Family Insurance and UScellular, which is celebrating its 20th anniversary as the official wireless provider and stage sponsor at Summerfest this year, announced plans to bring back an enhanced version of its popular US Mode Lounge, located at the UScellular Connection Stage

MILWAUKEE, WI (April 5, 2024) – Summerfest presented by American Family Insurance is excited to announce that SZA with special guest Aminé will headline the American Family Insurance Amphitheater on Saturday, June 22, 2024.

MILWAUKEE, WI (March 21, 2024) – Summerfest presented by American Family Insurance today revealed over 140 festival headliners over three weekends, June 20-22, June 27-29, and July 4-6, 2024, in Milwaukee, Wisconsin

MILWAUKEE, WI (March 11, 2024) – Summerfest presented by American Family Insurance is excited to announce FLETCHER as the headliner for the BMO Pavilion with Miller Lite on Saturday, June 29, 2024.

MILWAUKEE, WI (March 11, 2024) – Summerfest presented by American Family Insurance is excited to announce that Lil Uzi Vert, with special guests Lil Yachty, JID, Rico Nasty, and LIHTZ will headline the American Family Insurance Amphitheater on Saturday, July 6, 2024, during the festival's last day.

MILWAUKEE, WI (March 7, 2024) – During the Milwaukee World Festival, Inc. (MWF) Board of Directors meeting, Chairwoman Mary Ellen Stanek announced the results of an independent 2023 economic impact study

MILWAUKEE, WI (March 6, 2024) – Milwaukee World Festival, Inc. (MWF) announced that Summerfest Tech will be hosting programming at two upcoming high-profile events, South By Southwest (SXSW) in Austin, Texas on March 10, and the 2024 NFL Draft in Detroit, Michigan on April 27, 2024.

MILWAUKEE, WI (March 4, 2024) – Summerfest presented by American Family Insurance is excited to announce that Maroon 5 will headline the American Family Insurance Amphitheater on Friday, July 5, 2024, during the festival's third weekend.