Press Releases

MILWAUKEE, WI (November 3, 2025) – Summerfest presented by American Family Insurance is excited to announce the first headliner for the BMO Pavilion with Miller Lite - Louis Tomlinson on Friday, June 26, 2026. This will be his first time performing during the festival.

Milwaukee, WI (October 21, 2025) - Summerfest presented by American Family Insurance announced today that online submissions for up-and-coming artists to perform during Summerfest 2026 is now open

MILWAUKEE, WI (October 13, 2025) —Summerfest presented by American Family Insurance is excited to announce that 9x diamond-certified global superstar Post Malone with special guest Carter Faith, will headline Summerfest on Saturday, June 27, 2026, at the American Family Insurance Amphitheater.

MILWAUKEE, WI (October 1, 2025) – Milwaukee World Festival, Inc. (MWF), in partnership with American Family Insurance, is excited to announce the opening of applications for the “Let The Music Play” grant program.

Today, Ed Sheeran announces the North American leg of his LOOP Tour, including Thursday, June 25, 2026 during Summerfest in Milwaukee, WI.

MILWAUKEE, WI (September 11, 2025) –JUST ANNOUNCED – Due to overwhelming demand, Summerfest presented by American Family Insurance is excited to add a second show with Garth Brooks - the best-selling solo artist in U.S. history – prior to Summerfest on Tuesday, June 16, 2026, at the American Family Insurance Amphitheater!

MILWAUKEE, WI (September 8, 2025) – GET READY, MILWAUKEE —Summerfest presented by American Family Insurance is thrilled to announce that Garth Brooks - the best-selling solo artist in U.S. history - will kick off Summerfest on Wednesday, June 17, 2026, at the American Family Insurance Amphitheater!

MILWAUKEE – (July 15, 2025) – Summerfest 2025 presented by American Family Insurance featured an impressive lineup of more than 600 artists who performed over 900 hours of live music, drawing fans from all over the world, and concluded its three-weekend run June 19-21, June 26-28, and July 3-5.

MILWAUKEE, WI (June 17, 2025) – On July 4th, Johnsonville and Summerfest presented by American Family Insurance—two brands boldly celebrating America’s 249th birthday—will mark the occasion with two festival firsts: a collective, multi-stage “Happy Birthday” sing-along and a 10-minute patriotic drone show.

MILWAUKEE (June 12, 2025) Summerfest presented by American Family Insurance encourages fans to plan ahead and take advantage of a variety of convenient transportation options to get to and from the festival. Festival organizers work with a variety of dedicated partners to ensure Summerfest remains accessible for fans across our community.