Summerfest complies with the Americans with Disabilities Act, and is accessible, with exceptions for certain areas constructed prior to 1990. For complete information on accessibility on the grounds please visit our Accessibility page.opens in new tab)(opens in ne(opens in new tab) We also welcome your comments and suggestions. Please contact us at (414) 273-2680 (voice) or via email.

American Family Insurance Amphitheater Accessibility Performances

A design priority within the new $51.3 million investment in the new venue was increasing accessibility for all patrons. Features include a new seating bowl configuration increasing accessible seating at every level, a raised stage to allow for better sightlines, expanded concourses allowing for increased mobility, and more. Specific accessibility upgrades include an accessible entrance, accessible pathways as well as elevators to reach all four levels of the American Family Insurance Amphitheater.

Availability of tickets for accessible seating include but are not limited to people who: use wheelchairs, are blind or visually impaired or who are deaf or hard-of-hearing. Tickets can be purchased by contacting the Summerfest Box Office at (414) 273-2600 (voice/TTY) or email us at Online ordering of accessible seating is also available through Ticketmaster at in new tab). A seating map of the Amphitheater can be found here(opens in new tab)

  • Accessible seating is available on all levels including front row seating at all price levels including floor and lawn.
  • For each wheelchair space purchased by a disabled individual, three additional (“companion”) seats in the same row, contiguous with the wheelchair space shall be made available for purchase (provided they are available at the time of purchase). Summerfest will provide a folding chair as the companion seat in wheelchair-accessible reserved seating areas.
  • The accessible seating configuration exceeds code by all standards including additional height separation to allow for a view above someone standing in front of them.
  • Distanced traveled seating accommodations at aisles with folding armrests and cup holders in all seats.
  • Bariatric seating available upon request.

For all Summerfest concerts, volunteer ushers are available to assist any persons who have disabilities, the elderly, or those who need special assistance to their concert seats. 

A sign language interpreter is available, and requests must be made in advance when purchasing these ADA tickets. Please contact the Amphitheater Box office at (414) 273-2600 for more information or make sign language interpreter requests. 

Festival Stage Performances

Seating: During Summerfest all major stage areas throughout the festival grounds offer accessible viewing areas near the stage or on raised platforms, on a first-come, first-served basis. Accessible seating at picnic tables are located throughout the grounds.

Performances: Sign language interpreters can be provided for specific performances upon request by calling  Summerfest  Guest Services at (414) 273-2680 (voice/TTY). A minimum of two weeks prior notice is required so that an interpreter can be secured and materials/lyrics can be obtained from the artist.

For complete information on accessibility on the grounds please visit our Accessibility page.

Designated accessible parking spaces are located at the front Summerfest lots. Designated accessible parking spaces are located at the front Summerfest lots. Vehicles must have appropriate plates or a permit to park in accessible spaces. Accessible parking spaces are available in Lot H. Vehicles must have appropriate plates or permits to park inaccessible spaces. Show your valid Lot P parking pass and appropriate permit/plates to the attendant for access to Lot H, please note that lots fill up quickly. All parking is on a first-come, first-serve basis.

During Summerfest, passengers in personal vehicles may be dropped off and/or picked up near the South Gate.  Please allow extra time during peak hours.

Transit Plus riders will be dropped off and picked up directly outside of the Summerfest Mid-gate. The new location provides a more central and accessible option for riders. Transit Plus eligible riders interested in attending the festival can contact their assigned provider to set up a ride. 

For complete information on accessibility on the grounds please visit our Accessibility page.

Yes, limited rentals are available at the Mid and South Gates with proper identification. $15.00 for manual wheelchairs and $5.00 for single strollers. Summerfest is not responsible for strollers or their contents left unattended on the grounds. Strollers are not allowed inside the American Family Insurance Amphitheater. Guest(s) must be 18 years or older to rent. Wheelchairs and strollers rented from Milwaukee World Festival, inc. are not permitted off the grounds.

The Stephen J. Schwalbe Respite Pavilion is open from noon until 10:00pm during Summerfest. The smoke-free facility is intended as an oasis for persons with disabilities and other special needs. It is available to individuals of all ages and their families to escape the elements, noise, crowds and take care of any special needs they may have. It is a clean and welcoming facility with two large accessible restrooms, a large shower (with shower chair), changing area with an adult changing table, storage lockers, electricity for charging wheelchairs/scooters, and seating in the comfort of a temperature-controlled environment along with a walled-off patio and area for service dogs. It is continuously staffed by volunteers from the United Spinal Association - SE Wisconsin Chapter. The facility is not open for American Family Insurance Amphitheater shows or BMO Harris Pavilion shows outside of festivals. It is located on the south end of the Miller Lite Oasis stage, midway between the South gate and Mid gate.  For complete information on accessibility on the grounds please visit our Accessibility page.

Summerfest gladly welcomes service animals and service animals-in-training. If you are a service animal trainer, the animal must wear a harness or leash and special cape denoting that the animal is in training and not merely a pet. If you require the use of the animal to enjoy Summerfest, we strongly encourage the use of an identifying vest, harness, cape, or leash, so other Summerfest patrons do not attempt to pet or play with your service animal. Upon arrival, Summerfest staff may ask you if the animal is a service animal required because of a disability or if the animal is being trained to be a service animal. If the animal is a service animal-in-training, please be prepared to produce certification or other credentials from a school for training animals that the animal is in training currently. Summerfest will NEVER ask for certification or other credentials of a disability. Please note that Summerfest reserves the right to remove both animal and patron if the animal jeopardizes the safety of other Summerfest patrons or staff. Summerfest will NEVER separate or attempt to separate you from your service animal or service animal-in-training. Service Animal relief is available near the United Spinal Cord Injury Association Respite Pavilion. For complete information on accessibility on the grounds please visit our Accessibility page.


Thank you to all of our Summerfest sponsors. The full list can be found on our Partner page.

Summerfest - located in downtown Milwaukee along Lake Michigan will take place over three consecutive weekends (Thursday-Saturday) from Noon to midnight, June 20-22, June 27-29, and July 4-6, 2024. Visit our Directions and Parking page for more information on how to get to Summerfest.


Summerfest is a cashless festival, no cash will be accepted at the box office, ticket windows, or on the grounds. Cash-to-card services are available where patrons can convert cash to a reusable debit card. There are no additional fees for this conversion service. 

Cash-to-card locations:

  • Outside the grounds at the North Gate, Mid Gate, and Summerfest Box Office
  • Inside the grounds at the Summerfest Box Office and inside the American Family Insurance Amphitheater gates

American Family Insurance Amphitheater 
A separate ticket is required for all shows at the American Family Insurance Amphitheater during Summerfest. BONUS your American Family Insurance Amphitheater ticket also includes same-day admission to the Summerfest grounds and festival stages. Enjoy all the festival stages, vendors, and more during the day before making your way to the main event of the night in the Amphitheater.

BMO Pavilion Reserved Seating
Reserved seat tickets will be available for each evening headlining concert of the BMO Pavilion(opens in new tab)(opens in new tab). Each reserved seat ticket also includes same-day admission to Summerfest (NOT valid for admission to American Family Insurance Amphitheater shows).

Summerfest concerts at the BMO Pavilion will once again offer seating options for all evening headlining performances, giving fans the choice of reserved seats available for purchase or free general admission seating on a first-come, first-served basis.

Summerfest General Admission / Multiday Passes
A Summerfest General Admission ticket(opens in new tab)(opens in new tab) / Multiday pass(opens in new tab)(opens in new tab) allows access to the Summerfest grounds and festival stages during operating hours (Noon-Midnight). Summerfest General Admission tickets and passes are NOT valid for admission to American Family Insurance Amphitheater shows. 

Please note: Festival tickets and passes will be able to be printed off or downloaded to your phone 48 hours before the event. During the festival, Summerfest General admission tickets are available to purchase at Summerfest ticket booths located at each gate. 

Level Up Viewing Deck
Not offered until the Miller Lite Oasis stage lineup is announced. One of the most sought-after experiences of the festival! Take advantage of a private bar, flat-screen TVs, Wi-Fi, and restrooms away from the crowds all while watching your favorite Miller Lite Oasis headliner. Your Level Up ticket(opens in new tab)(opens in new tab) also includes same-day admission to Summerfest and 2 beverages (NOT valid for admission to American Family Insurance Amphitheater shows).

Wristbands to leave and re-enter the festival are available at all gate areas from Noon until 6:30 pm daily. Re-entry wristbands will be valid for a single, same-day re-entry until 7:00 pm. No re-entry wristbands will be issued after 6:30 pm and there are no re-entries after 7:00 pm.

Entrance to the ticketed event (the “Event”) is subject to these terms and the policies and restrictions posted at each entrance to Henry Maier Festival Park (the “Site”). Additional terms that apply can be found at (the “Terms”) and should be reviewed prior to entry to the Event or Site. The Terms are also available at the box office upon request if they cannot be accessed online. The Terms may limit Milwaukee World Festival, Inc.’s potential liability to you and/or could alter other rights you hold. By entering the Event or Site, you agree that you had the opportunity to read the Terms and you agree to be bound by them.

BEWARE OF TICKET RE-SELLERS. Always purchase your Summerfest tickets, American Family Insurance Amphitheater tickets,  and BMO Reserved seating tickets from authorized official Summerfest sales outlets. These include,, and the ticket-selling windows at Henry Maier Festival Park. No other individuals are authorized to sell Summerfest tickets.

Children (ages 3-10) and senior (62+) admission tickets are only available at the Summerfest ticket-selling windows during Summerfest due to the age restrictions. Tickets are valid for 1 (one) general admission during operating hours of Summerfest. Children (2 and under) are FREE. Senior/Child general admission tickets are not valid for admission to American Family Insurance Amphitheater shows.

In addition, all children age 3 and older require a ticket to gain admittance to the American Family Insurance Amphitheater, BMO Reserved seating, or Level Up Viewing Deck. Children two years of age and younger are not required to have a ticket, but they MUST be seated on a parent or guardian's lap.

In addition, strollers are not allowed in the Amphitheater, BMO Pavilion, or Level Up Viewing Deck. We strongly recommend parents provide hearing and eye protection for their children.

Summerfest Gift cards do not expire and are valid on the grounds or on the Summerfest Online store(opens in new tab). Gift cards are good for purchases of Summerfest general admission tickets, food and beverages, and Summerfest merchandise. No refunds are available for Summerfest gift cards. Summerfest gift cards can only be purchased online at the Summerfest store. They cannot be purchased at the gates or box office. 

The Summerfest Box Office is available throughout the year to purchase tickets for the American Family Insurance Amphitheater and BMO Pavilion venues.

  • August - March the Box Office is only open for announced concert on-sale dates. 
  • April - July the box office is open from 10:00 am - 6:00 pm Monday - Friday. The Box Office is closed on Weekends and holidays.

During Summerfest, the Box Office will be open until the amphitheater headliner takes the stage. The Will Call window will be open from 10:00 am - 10:00 pm. Box Office hours are subject to change.

Please call 414.273.2600 to confirm if the box office is open before you come down. 

The Box office does not sell Summerfest general admission tickets. Please visit Summerfest gate ticket windows (during the festival) or the Summerfest store(opens in new tab)(opens in new tab)(opens in new tab) for Summerfest tickets. 

Lost and Found articles are turned in to and can be claimed at either Guest Services Booth areas on the festival grounds (South – just inside the South Gate across from the big instruments – and Mid – on the North Side of the Mid Gate by the Lost Children’s Area).

If you are no longer at Summerfest, complete and submit a Lost and Found form(opens in new tab)(opens in new tab).

Lost items will be held for 30 days after the last day of the festival and then donated to a local charity. Milwaukee World Festival, d/b/a Summerfest will not be held liable for any unclaimed items.

In partnership with MillerCoors, we invite our fans to take the pledge to be a designated driver during the festival. You must complete the form and sign up at the Summerfest South Guest Services Booth just inside the South Entrance across from the big instruments. You must be 21 years of age and have a valid driver’s license. Designated Drivers will receive a complimentary Summerfest Weekday Ticket good for next year's festival.  A code for a free ticket to next year's Summerfest will be sent to the email address entered on the pledge form.

Feel free to send us a message. We will make every effort to respond within 5 business days, however, response times can be affected due to the high volume of emails we receive each day. Contact Us 


View the rules of our current contests and promotions. View Now


Getting Here

When preparing to visit Summerfest, make sure to (read the list of items that are prohibited at Henry Maier Festival Park. This list is located above in the Health, Saftey, Security section and is posted at all entrances to the Park. Any items not allowed at Summerfest will be confiscated by MWF Security upon entry and will not be returned or held at the gate. MWF reserves the right to modify this list at any time.

For a complete listing of transportation options and maps to Summerfest including:

  • Bus service
  • Ride Share service
  • Restaurant & Bar shuttles
  • Pick-up and drop-off zones
  • Parking lots (no RV parking)
  • Train service to Milwaukee
  • Motorcycle parking
  • Bicycle parking

Please visit our Transportaion and Directions page.ns in new tab)(opens in new tab)

Summerfest parking lots open daily at 9:00 am. Tailgating is not permitted. Summerfest parking is limited and on a first-come, first-served basis. Pre-paid parking passes for specific dates during Summerfest may be purchased online at in new tab). If you are parking at Summerfest for a show at the American Family Insurance Amphitheater, please plan enough time to navigate traffic and park, prior to concert start time, as lots fill up quickly.

During the festival traffic in the area can/will get busy. To ensure a smooth route patrons are encouraged to exit at any of the downtown exits before the Lakefront exit and park in one of the many downtown parking structures. Advance parking is available through SpotHero. To reserve your parking spot, visit the Summerfest SpotHero Parking Page(opens in new tab)(opens in new tab)(opens in new tab)(opens in new tab) and book your spot. With SpotHero, you can book a spot near Henry W. Maier Festival Park and walk to the festival.

There is no RV parking in the Henry Maier Festival Park lots. For information on nearby RV parking please visit the Wisconsin State Fair RV Park(opens in new tab)(opens in new tab)(opens in new tab)(opens in new tab). Accessible parking spaces are available in Lot H. Vehicles must have appropriate plates or permits to park in accessible spaces. Show your valid Lot P parking pass and appropriate permit/plates to the attendant for access to Lot H, please note that lots fill up quickly. All parking is on a first-come, first-serve basis.

Learn more about parking, Motorcycle parking, and bicycle parking on the Summerfest parking page.


There are many hotels in the downtown Milwaukee area and many offer great Summerfest packages. For a list of partner hotels near the Summerfest grounds visit our Accommodations page(opens in new tab)(opens in new tab)(opens in new tab).

Camping is not allowed on the Summerfest grounds or the surrounding area.

There is no RV parking on the Summerfest grounds. For information on nearby RV parking please visit the Wisconsin State Fair RV Park(opens in new tab)(opens in new tab)(opens in new tab)(opens in new tab).

Health, Safety, Security

In line with all other major venues and stadiums, all visitors and employees will enter Henry Maier Festival Park (the "Park") through metal detection and should be prepared to comply with other security screening requirements.

  • All bags are subject to inspection prior to entering the Summerfest grounds. No backpacks at all or bags larger than 9x10x12 will be allowed on the grounds. All bags larger than 9X10X12 will need to be returned to a vehicle or home before entering the Park.
  • Please leave any unnecessary articles secured within your vehicle or at home to expedite your entry into the park. Items NOT ALLOWED CANNOT be checked in (see list below).
  • Any prohibited items will be confiscated by security and will not be returned.
  • Milwaukee World Festival, INC (MWF) is not responsible for fire, theft, damage or loss of vehicle including articles left within.

If you need to bring medication, medical equipment, diapers, or other personal care items to Summerfest, how should you pack those items?

  • If you have privacy concerns, put those items in a smaller bag that you cannot see through and then place that bag in a clear bag.
  • Please note, the small cosmetic or privacy bag is still subject to inspection.
  • Nursing mothers may bring in needed items in a similar manner or separate bag.

Bag policy at Summerfest. No Backpacks or bags larger than 9x10x12

The following items are ALLOWED:

  • Umbrellas (Note: Umbrellas are not allowed inside the American Family Insurance Amphitheater or at the BMO Pavilion during stand-alone events/concerts)
  • Strollers (Note: Strollers are not allowed inside the American Family Insurance Amphitheater, BMO Pavilion, or the Miller Level Up Deck)
  • Disposable Camera
  • Small Camera (No Professional Grade Cameras and Video Equipment)
  • Small Bag, Cinch bag, or Purse (See graphic above)

The following items are NOT ALLOWED:

  • Backpacks (special consideration will be given for parents with infants and those with medical needs)
  • Large Bags over 9X10X12 inches
  • Camelback style hydration packs
  • Picnic Baskets
  • Outside food and beverages (unless needed for infants, medical or dietary needs)
  • Cans and Glass/Plastic or Metal Containers (including Yeti type bottles, tumblers, thermos, and disposable plastic bottles)
  • Coolers or other hard side containers
  • Stainless steel reusable drinking straws
  • Self-defense sprays (such as OC, pepper spray or mace)
  • Aerosol cans (except for spray sunscreens 6oz or less, 1 per patron)
  • UAV-Drones
  • Alcohol
  • Illegal drugs or substances
  • Firearms (no open or concealed weapons/firearms)
  • Knives
  • Weapons or objects that could be used as weapons
  • Fireworks, sparklers, or explosives
  • Professional cameras (cameras with a detachable lens or lens that extends further than 3 inches) or video equipment
  • Recording devices
  • Brooms/broomsticks, selfie sticks, poles, trekking sticks, and tripods
  • Pets (except service animals, or during special events or promotions)
  • Banners or flags on poles
  • Laser pointers
  • Skateboards, roller skates, inline skates or hoverboards
  • Foot powered or electric scooters
  • Bicycles, tricycles or unicycles
  • Wagons
  • Kites
  • Hula-hoops, Frisbees, and beach balls
  • Stadium seats, Sit-Upon, seat cushions, and lawn chairs

*This list is not exhaustive. Items not appearing on the list may still be prohibited at the discretion of MWF Security if the items pose a potential threat to safety of our guests or due to event restrictions

The following additional items are NOT PERMITTED in the American Family Insurance Amphitheater:

  • Strollers
  • Umbrellas
  • Professional grade cameras, GO Pro style cameras, Ipads/tablets, video, or video recording equipment, unless authorized by the performer. Standard point and shoot cameras may or may not be prohibited depending on event restrictions
  • Stadium seats, Sit-Upon, seat cushions, and lawn chairs
  • Other items as determined by the performer

Milwaukee World Festival, Inc. d/b/a Summerfest reserves the right to alter carry-in item policies at any time. MWF will not offer accommodations for prohibited items and are not responsible for items left behind in the screening process.

During Summerfest, please visit one of the Information Booths located inside the Park near the mid or south gates for more information on checking in items. There is a fee to check each item.

As we look forward to yet another fantastic festival season, we would like to remind the world’s greatest music fans to be safe and have fun.

Summerfest is committed to providing a comfortable and relaxing entertainment experience in which you can always expect to be treated in a consistent, professional and courteous manner by all venue, security, and operations personnel. The safety of our fans will always be our number one priority!

The below bullet points are ways in which you can have the best Summerfest ever:

  • Smoking, vaping, and e-cigarettes are not permitted inside of the American Family Amphitheater or inside the seating bowl of the BMO Pavilion.
  • For American Family Insurance Amphitheater concerts and BMO Pavilion reserved seating guests should only sit in their ticketed seats and show their tickets when requested by concert staff.
  • You are entitled to enjoy the Summerfest experience free from disruptive or inconsiderate behaviors or unruly actions.
  • Fans may not interfere with the event and/or performers in any manner.
  • Please refrain from using abusive language or obscene gestures.
  • Fighting, throwing objects or other behavior deemed detrimental to the experience of other guests will result in you going home early.
  • For those of you who choose to consume alcohol, please do so in a safe and responsible manner. Intervention with an intoxicated or impaired fan will be handled in a prompt and efficient manner.
  • You must comply with requests from festival staff regarding venue operational and emergency procedures.
  • Fans may not engage in unauthorized commercial activity while on venue property.
  • In helping to maintain these high standards, Summerfest fans are encouraged to report inappropriate behavior to festival staff. Remember: SEE SOMETHING, SAY SOMETHING.

Once again, and most importantly, be safe and have fun - see you this summer!

Festing Safely

We believe everyone should feel safe and enjoy their time at Summerfest. Summerfest does not tolerate any behavior that makes our guests feel unsafe, unwelcome, or uneasy. We encourage all guests to respect each other. Harassment in any form is not acceptable behavior. Harassment could include, but is not limited to: stalking, verbal or physical intimidation, offensive verbal comments, physical assault and/or battery, harassing or non-consensual photography or recording, inappropriate physical contact, or unwelcome physical attention, based on race, color, national origin, gender, gender identity, gender presentation, sexual orientation, age, body size, disability, appearance, religion, citizenship, or pregnancy. If someone or something makes you feel uncomfortable or unsafe, no matter how minor it may seem, please do not stay silent. If you have been subjected to harassment, please contact Summerfest Crowd Management staff (red shirts). If you require medical assistance at Summerfest, please visit one of our First Aid stations, or request assistance from Crowd Management, or Milwaukee Police Department officers.

If you are still struggling to figure out what we mean by our anti-harassment policy here are some examples:

You see someone in the crowd that you think is attractive:

DO – Ask yourself, “does that person really want to stop watching their favorite Summerfest artist to be ‘hit on’ by me?” If you still think it’s a good idea, be prepared for rejection, and be respectful by saying something specific like, ‘enjoy the show’ or ‘have a nice night’ instead.

DO – Keep a reasonable distance between you and the person. Be aware of social cues. If they move away from you or turn their head away that might be your cue to stop talking.

DO NOT – Say “hey beautiful”, “cutie,” or ask them things like, “Why aren’t you dancing?” Don’t continue to stand near them or try to engage them if they are not interested.

When you feel like dancing:

DO – Respect people’s space around you and dance in your own personal bubble or with your friends.

DO NOT – Grab someone and start dancing with them without permission.

You are trying to get through a crowd of people to see your favorite band:

DO – Remember that other people want to see the band too. If there’s no space ahead of them, don’t force your way to the front. If there is space, politely say excuse me.

DO NOT– Push, shove, or run over other Summerfesters. Know what’s a bummer? When someone pushes past you then stands right in front of you!

The First Aid station sponsored by Aurora Health Care is located at the Mid Gate. Milwaukee Fire Department units are also present on the Summerfest grounds. See the Summerfest Festival grounds map (opens in new tab)above for the location details.

In the case of severe weather, the signage on the grounds and the grounds’ announcement system will promptly notify Summerfest guests. Some Summerfest activities may be temporarily postponed or canceled. Please keep an eye on the signage and/or social media and website for updates as they come out. Keep in mind, however, that Summerfest is an outdoor music festival, and we operate rain or shine.

Jobs at Summerfest

Work for Milwaukee's Best Live Music Venue! View Summerfest current job openings, HR office hours, and more on Summerfest jobs

Kids at the festival

Start those Summerfest traditions early and bring your whole family to the fest. Create memories of fun and laughter with the family-friendly lineup at the Northwestern Mutual Community Park. Performances from magicians, dance groups, jugglers, puppets and more can be enjoyed throughout the day. There is also an inclusive and accessible play for children ages 2 to 12 years of age, including those who may experience a variety of challenges. 

Located near the Mid Gate, this designated area is available for children who become separated from their parents or guardians. To make reuniting seamless, child identification wristbands are available at several areas throughout the grounds (including all gates) for parents to pair their emergency contact information with each child. Presented by Aurora Health Care. 

Mothers seeking a quiet space to nurse will have dedicated space in the Northwestern Community Park area (noon - 7:30 pm) and a Mother's Nursing Suite on the South ends of the Grounds sponsored by Aurora Health Care (noon - 8:00 pm). Mother’s Nursing Room stations provide a comfortable, private and convenient space for moms to nurse their children. Presented by Aurora Health Care. 


Please visit our Press Releases for the official festival announcements. Learn More

Please visit our Press Room page for Logo usage, Photos, etc. Learn More

Summerfest Business Alliance

Summerfest presented by American Family Insurance features several private party areas available for you to host a corporate outing, reunion, birthday party, or annual event. These Private Party Areas are available all 9 days of the festival. They include full party set-up, a tent, tables/chairs, a bar, access to restrooms, a security guard, and a place to display your event sign or corporate banner. Admission tickets are also available at a discounted rate. Please visit the Private Parties(opens in new tab)(opens in new tab) section on Milwaukee World Festival for more information.

The Summerfest Business Alliance is a membership program that brings businesses, their employees and clients together through live music, events, and experiences. Join today to gain access to countless entertainment opportunities, cultivate new business relationships, and support an event that positively impacts our community. Check out our full list of benefits of the Summerfest Business Alliance(opens in new tab)(opens in new tab) on Milwaukee World Festival.

Vendor and volunteer opportunities aT sUMMERFEST

Playing host to “The World’s Largest Music Festival®” as well as 20-plus other events - Henry Maier Festival Park delivers fantastic marketing opportunities for a wide variety of local, regional and national brands. Learn more on our corporate site

Interested in applying to be a food & beverage vendor for Summerfest presented by American Family Insurance. Learn more and apply to be a food concessionaire.

Guests will enjoy a wide array of marketplace vendors at Summerfest, set against Lake Michigan and downtown backdrops, creating a shopping experience like no other. Inquire about opportunities to sell on the grounds.

Create memorable experiences that attract and engage consumers. As "The World's Largest Music Festival®,. Inquire about showcasing your Brand to consumers at Summerfest.

We are seeking Milwaukee-area non-profit organizations to operate and assist with food and beverage stands during the event season. This is a unique fundraising opportunity to raise money for the mission of the non-profit groups. Apply now