American Family Insurance House at Summerfest

Posted: May 25, 2022

MILWAUKEE, WI (May 18, 2022) – Summerfest presented by American Family Insurance is excited to unveil details of the headliners and activities at the American Family Insurance House during Summerfest.  Artists performing acoustic sets at the House include Boys II Men, Cory Henry, Iann Diorr, JoJo, and more. 

Fans will have the opportunity to be in the audience for these intimate performances by stopping at the American Family Insurance House - visit www.amfam.com/summerfest for more information and set times. The current lineup features:

• June 23: The Wild Feathers Trapper Schoepp • DJ GEMINI GILLY
• June 24: Dayglow • Sadie Jean
• June 25: Cory Henry Noga Erez • B-Free • DJ DRiPSweat
• June 30: Caley Conway David Shaw of the Revivalists
• July 1: DJ Nu Stylez Iann Dior • Jessie James Decker
• July 2: Stephan Jenkins of Third Eye Blind Mt. Joy
• July 7: Milky Chance Boyz II Men
• July 8: JoJo Ric Wilson • Vincent Van Great • DJ Shawna
• July 9: AMFAM Jam You Win!!! • DJ Bizzon

(all performers, dates, and times subject to change without notice)

Milwaukee World Festival, Inc. (MWF), producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.

Aligned with Summerfest’s non-profit mission to provide a showcase for the performing arts, the American Family Insurance House will also support local musicians, as well as Milwaukee’s music students. Each day will feature dance to mixes curated by Milwaukee’s favorite DJs.  The American Family House will also host local nonprofits like Grace Weber’s Music Lab (a free monthly music accelerator for high school students) and Let The Music Play (a grant program for nonprofits and schools that offer music-based learning).  Both organizations align with American Family Insurance’s mission of inspiring and protecting the music dreams of the next generation. 

Beyond the music, fans can enjoy the views at the House rooftop, which is open to the public.  The House also features the opportunity to customize your own festival swag, snap a photo in the photo booth and grab a custom picture filter to share your best Summerfest memories. All activities are FREE.

The American Family Insurance House is located behind the Mid Gate Fountain and is open from 12:00 – 8:00 p.m. daily. 

“At American Family Insurance, we know that with the right support, any dream is possible,” said Sherina Smith, Chief Marketing Officer of American Family Insurance and Main Street America. “That’s why we have a long legacy of protecting musical dreams. From our work with Jennifer Hudson supporting Chicago-area music students to our longstanding partnership with Summerfest, the largest music festival in the world, we’re proud to work in the Milwaukee community and excited to support the next generation of dreamers under our roof.”

For more information visit Summerfest.com

About Summerfest presented by American Family Insurance
Summerfest presented by American Family Insurance has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, hosting the music industry’s biggest acts, emerging talent, and local favorites along with approximately 750,000 fans, for an unforgettable live music experience. The 2022 edition of the festival will take place over three weekends June 23-25, June 30-July 2, and July 7-9.  Summerfest features over 1,000 performances on 12 stages, along with food, beverages, and activities, all in a world-class festival setting on the lakefront. For more details, visit Summerfest.com, or Facebook, Twitter, and Instagram: @Summerfest.

About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 232 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has more than 13,500 employees nationwide.