.png)
American Family Insurance Amphitheater BMO Pavilion Miller Lite Oasis Generac Power Stage Uline Warehouse UScellular Connection Stage Aurora Pavilion Briggs & Stratton Big Backyard Summerville by Johnsonville Lasso Lounge American Family Insurance House Gruber Law Offices Sportszone Northwestern Mutual Community Park
American Family Insurance House
Welcome to the American Family Insurance House! As the Presenting Sponsor of Summerfest, American Family is proud to offer fans experiences that span from the big stage at the American Family Insurance Amphitheater to the "small stage" at the American Family Insurance House. Learn how you can experience the magic of the House all festival long to see some of your favorite artists like you’ve never experienced before.
.jpg){kind=logo}
Stop By The House
Located near Mid Gate, the American Family Insurance House is the most unique venue at Summerfest and a must-see destination for all concertgoers. In 2024, the House hosted exclusive shows with some of the largest names, including Mario, Bryce Vine, Gin Blossoms and more.
AMERICAN FAMILY HOUSE TALENT SCHEDULE
Your opportunity to see artist performances at the House will once again be first come, first served, free to enter! But as Summerfest’s most exclusive stage, we recommend stopping by early! Lines open one hour before each artist’s performance and the first 50 people to line up will receive the opportunity for a VIP meet and greet with the artist following the performance. There is a maximum capacity for each show so be sure to plan ahead!
*prefilters lineup to American Family Insurance House shows only
(opens in new tab)(opens in new tab)(opens in new tab)
All performers, dates, and times subject to change without notice.
Did Someone say swag?
The American Family Insurance House has unique and interactive experiences for all attendees including customizing your own festival swag, snapping photos in the photobooth, relaxing in the backyard and giving your phone a charge at the free charging station. The House is open 12 PM – 8 PM. Go to AmFam.com/Summerfest to learn more about exclusive opportunities, updates and more.