American Family Insurance House

The American Family Insurance House is located behind the Mid Gate Fountain and is open from 12:00 – 9:00 p.m. daily.  Activities at the house include creating a personalized festival look at the DIY (do it yourself) swag station, taking Insta-worthy photos and more. Plus, while exploring Summerfest, look for the American Family Insurance interactive social media vending machines for the chance to win tickets and prizes.

For the first time, headlining artists including HANSON, Brandi Carlile, Jimmie Allen, and more will perform an intimate acoustic set inside the house. Fans will have the opportunity to be in the audience for these performances by stopping at the American Family Insurance House to register (while supplies last) - visit www.amfam.com/summerfest for more information.  The current lineup features: