Miller Lite
U.S. Cellular Perks U.S. Cellular Perks

Enjoy These Perks at the UScellular™ Connection Stage

UScellular Backstage Loft

UScellular™ Backstage Loft

UScellular™ customers get VIP treatment at the UScellular™ Backstage Loft - where you can grab a drink and enjoy beautiful lake views before seeing your favorite headliners at the UScellular™ Connection Stage. Amenities include private restrooms, a cash bar, charging stations and direct access to the front row VIP viewing area. Open daily at 7:30 p.m. Enter along the lakeside walkway, near the back of the stage. 

US Cellular logo

Increased Number of Charging Stations

We want to keep you connected to your friends and family while you’re enjoying Summerfest so we’ve ramped up our mobile device charging amenities throughout the Summerfest grounds.  Charging ports are available at the lakefront charging patio in the UScellular™ Connection Stage and at the base of the UScellular™ Connection Stage sign.  We also have charging stations scattered throughout the rest of the grounds, including at the American Family Amphitheater.  Find all the charging stations on the Summerfest App or on the Grounds map

UScellular™ Scavenger Hunt


Participate in the UScellular Scavenger Hunt and you could be one of the lucky winners whose Summerfest experience just got a little more exciting. It’s as easy as:

  1. Find 5 UScellular signs located on the Summerfest grounds
  2. Scan each sign's QR code
  3. Return to the UScellular stage to claim your prize
    Prizes include UScellular Backstage Loft passes, amp tickets for nightly concerts or admission tickets to come back to enjoy Summerfest again and much more.

No Purchase Necessary. Must be 18 yrs.+ (19+ if AL or NE resident). See Official Rules posted at our booth and at for full details.



UScellular™ Connection Stage Lineup Spotify Playlist

Check out a Spotify playlist of the 2021 UScellular Connection Stage artists. 

UScellular™ Connection Stage Headliners