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U.S. Cellular Perks U.S. Cellular Perks

UScellular™ Connection Stage Perks

Enjoy the perks of being a UScellular™ customer!

UScellular™ Wireless Warriors Arena

UScellular™ Wireless Warriors Arena

Calling All Warriors! Join UScellular™ to take on exciting tech challenges and games, compete with friends and family, and achieve Wireless Warrior status!  Plus, enter for a chance to win the $10,000 Wireless Warriors Sweepstakes. Visit to learn more and for the Official Rules. Located at the UScellular™ Connection Stage!

UScellular Backstage Loft

UScellular™ Backstage Loft

UScellular™ customers get VIP treatment at the UScellular™ Backstage Loft - where you can grab a drink and enjoy beautiful lake views before seeing your favorite headliners at the UScellular™ Connection Stage. Amenities include private restrooms, a cash bar, charging stations and direct access to the front row VIP viewing area. Open daily at 7:30 p.m. Enter along the lakeside walkway, near the back of the stage. 

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Increased Number of Charging Stations

We want to keep you connected to your friends and family while you’re enjoying Summerfest so we’ve ramped up our mobile device charging amenities throughout the Summerfest grounds.  Charging ports are available at the lakefront charging patio in the UScellular™ Connection Stage and at the base of the UScellular™ Connection Stage sign.  We also have charging stations scattered throughout the rest of the grounds, including at the American Family Amphitheater.  Find all the charging stations on the Summerfest App or on the Grounds map

UScellular™ Connection Stage Headliners