Miller Lite

Ticket Trade - Radio

If you are interested in arranging RADIO ticket trade, please complete and submit this form no later than June 7, 2021. Only one station per form. If you represent multiple stations, you must fill out an individual form for each.

The :30 spots must run between August 1 - September 17, 2021.

Station Info

Please attach your station's rate card and station demographics below.

Contact Info

Trade Information

Note: We are offering a volume discount on the price of Summerfest General Admission tickets, $15/ticket, for agreements with more than 25 tickets.

Promotional Elements

Any promotions or giveaways in addition to the :30 spots described above must be approved in advance. Please provide us with a Promotional Summary on company letterhead outlining each promotional, the exposure Summerfest will receive, and the cash value of promotion.

If you have included a Promotional Summary, please provide the total cash value of your trade
(promotional value + ad value)

At $15/ticket

PLEASE SUBMIT THIS COMPLETED FORM AND SUPPORTING INFORMATION NO LATER THAN June 7, 2021. Requests are evaluated as they are received. The :30 spots and a complete list of our headliners will be trafficked as soon as they are available. The commercial will contain a donut which can be filled with the Summerfest headliners that will best appeal to your listeners.


You must provide proof of performance for your trade schedule in the form of a notarized affidavit, tear sheet, and/or proof of performance report by no later than September 30, 2021. If proof of performance cannot be provided, you will no longer be considered for Summerfest trade.

Resale of tickets you receive as consideration for this trade is expressly prohibited. Use of tickets with any public promotion must be described above in a promotional summary and preapproved by Milwaukee World Festival, Inc. (“MWF”). Please report lost or stolen tickets immediately to MWF so that their bar codes may be cancelled.

Your failure to comply with the terms and conditions of this Ticket Trade Request Form constitutes a default under this agreement and may result in the immediate termination of this ticket trade and revocation of any unused tickets, without prior notice. Additionally, any misuse of tickets contrary to the terms of this agreement, or misrepresentation in your proof of performance, may prohibit your participation in ticket trades in the future. In the event you resell or engage in any fraudulent use of tickets, acquired pursuant to this Ticket Trade Request, MWF reserves the right to initiate any action necessary to protect its interests.

Summerfest, the “smile” logo, the Big Gig and The World’s Largest Music Festival are registered trademarks or tradenames of Milwaukee World Festival, Inc. and require preapproval from MWF before being used in public promotions.