Miller Lite

Ticket Trade - Print/Online

If you are interested in arranging PRINT or DIGITAL/ONLINE ticket trade, please complete and submit this form no later than June 7, 2021. Only one publication per form. If you represent multiple publications, you must fill out an individual form for each.

The print and online ads must run no later than September 16, 2021.

Publication Information

Please attach your publication’s rate card and station demographics below.

Contact Information

Trade Information

Note: We are offering a volume discount on the price of Summerfest General Admission tickets, $15/ticket, for agreements with more than 25 tickets.

Print - full page, digital – Ad sizes for each requested
Ads must run between 8/01/2021 and 9/17/2021. Please list all flight dates for each Ad you plan to run below.

Please provide us with a Promotional Summary on company letterhead outlining each promotional element, the exposure Summerfest will receive from each element, the cash value of each element, and the total cash value.

If you have included a Promotional Summary, please provide the total cash value of your trade
(promotional value + ad value)

At $15/ticket

PLEASE SUBMIT THIS COMPLETED FORM AND SUPPORTING INFORMATION NO LATER THAN June 7, 2021. Requests are evaluated as they are received. You will receive your print or web ads as soon as they are available.


You must provide proof of performance for your trade schedule in the form of a notarized affidavit, tear sheet, and/or proof of performance report by no later than September 30, 2021. If proof of performance cannot be provided, you will no longer be considered for Summerfest trade.

Resale of tickets you receive as consideration for this trade is expressly prohibited. Use of tickets with any public promotion must be described above in a promotional summary and preapproved by Milwaukee World Festival, Inc. (“MWF”). Please report lost or stolen tickets immediately to MWF so that their bar codes may be cancelled.

Your failure to comply with the terms and conditions of this Ticket Trade Request Form constitutes a default under this agreement and may result in the immediate termination of this ticket trade and revocation of any unused tickets, without prior notice. Additionally, any misuse of tickets contrary to the terms of this agreement, or misrepresentation in your proof of performance, may prohibit your participation in ticket trades in the future. In the event you resell or engage in any fraudulent use of tickets, acquired pursuant to this Ticket Trade Request, MWF reserves the right to initiate any action necessary to protect its interests.

Summerfest, the “smile” logo, the Big Gig and The World’s Largest Music Festival are registered trademarks or tradenames of Milwaukee World Festival, Inc. and require preapproval from MWF before being used in public promotions.