Summerfest Events

POTAWATOMI CASINO | HOTEL Summerfest's Big Win

SUMMERFEST BIG WIN PRESENTED BY POTAWATOMI CASINO | HOTEL

Saturday, July 6 • 4:00 pm

Join us July 6, at 4:00 p.m. for the Summerfest BIG WIN Presented by Potawatomi CASINO | HOTEL happening at the Miller Lite Oasis Stage. Five lucky winners will have a chance to win $1 million dollars and a guaranteed share of $10,000! The first 30,000 patrons arriving through the gates on Saturday, July 6 will receive an admission ticket for Summerfest 2025 AND a BIG WIN entry ticket. To participate in the BIG WIN drawing, simply drop the perforated BIG WIN Entry ticket in a specially marked bin inside the Summerfest Mid Gate between the hours of 12:00 p.m. - 3:00 p.m. on July 6.

SUMMERFEST PARADE

SUMMERFEST PARADE

June 21, June 29, and July 5 • 3:00 p.m.

Parade starts in the American Family Insurance Amphitheater forecourt area. Our City of Festivals will be highlighted on June 29 with appearances by Milwaukee’s ethnic and cultural events.

Miller Happy Hour

Molson Coors Happy Hours and more

Happy Hour!* Stop by any bar location on the grounds between 4-5pm daily for $6 specials on select Molson Coors products. 

Plus, Molson Coors Beverage Company will be offering Buy One Get One (BOGO) specials and sampling opportunities at select bar locations throughout the grounds. View the schedule.

*Intended for legal drinking age consumers only. 

ALUMNI CHARITY CHALLENGE

ALUMNI CHARITY CHALLENGE

with Gruber Law Offices, Dean’s Dips, Newsradio 620 WTMJ, ESPN Milwaukee, and 101.7 The Truth

Friday, June 28 • 4:00 pm

Former Marquette Golden Eagle, Green Bay Phoenix, Wisconsin Badger, and Milwaukee Panther basketball stars re-unite to raise money for charity and to prove who is still number one on the court. On Friday, June 28, at 4:00 pm join us at the Gruber Law Offices Sportszone at Summerfest, where alumni from each university will compete in the 2s, Frees & 3s shooting competition, all to support four great charitable organizations. Donate Now

MENARDS AND WISN 12 BIG Bang Fireworks

THE SUMMERFEST BIG BANG FIREWORKS PRESENTED BY MENARDS AND WISN 12

Thursday, June 20 • 9:30 pm (weather permitting)

Don’t miss the Summerfest Big Bang Fireworks Show live on the grounds at 9:30 pm, presented by Menards. Watch WISN 12 for a taped show at 10:30 pm (Broadcast in HD).

Say Yes at Summerfest

Say Yes At Summerfest

 Now through June 28, 2024

Enter for a chance to win a rockstar status proposal package on July 6, 2024 at Summerfest sponsored by Diamonds Direct!  Promotion has ended

AURORA HEALTH CARE WITH SUPPORT FROM TELEMUNDO WISCONSIN

LATIN MUSIC DAY PRESENTED BY AURORA HEALTH CARE WITH SUPPORT FROM TELEMUNDO WISCONSIN

Saturday, June 22 • starting at 2:00 p.m.

Aurora Health Care and Telemundo Wisconsin are proud to welcome De La Buena, Brenda K. Starr, and Luis Figueroa for Latin Music Day at the Aurora Pavilion. Stop by to enjoy Latin Tropical and Salsa music, starting at 2:00 p.m. and closing with a Latin DJ dance party.

Opening day Fan Hat Giveaway

Opening DAy Fan Giveaway

June 20 (while supplies last)

The first 10,000 fans to enter Summerfest on opening day, June 20, 2024, will receive a Summerfest hat, courtesy of American Family Insurance.

SCHOOL OF ROCK

SCHOOL OF ROCK

 June 21 - June 22

Come check out the next generation of music superstars from School of Rock! Over 75 bands made up of talented kids from across the world will rock out on six different stages at Summerfest.