Summerfest Events
THE SUMMERFEST BIG BANG FIREWORKS PRESENTED BY MENARDS AND WISN 12
Thursday, June 18 • 9:30 pm (weather permitting)
Don’t miss the Summerfest Big Bang Fireworks Show live on the grounds at 9:30 pm, presented by Menards. Watch WISN 12 for a taped show at 10:30 pm (Broadcast in HD).
Opening DAy Fan Giveaway
Thursdady, June 18 (while supplies last)
The first 10,000 fans to enter Summerfest on opening day, June 18, 2026, will receive a Summerfest hat, courtesy of American Family Insurance.
2S, FREES & 3S BASKETBALL CHALLENGE
Friday, June 19 • 2:00 pm, Friday, June 26 • 2:00 pm, and Thursday July 2 • 2:00 pm
Fans are invited to participate in 2s Frees 3s, the ultimate basketball shooting competition, at the Gruber Law Offices One Call... That’s All Sportszone. Participants have two minutes to attempt to complete the 21-spot shooting course. The top performer of all three shoot outs will win $250. Register online in advance at 2sfrees3s.com.
SUMMERFEST PARADE
June 19, June 27, and July 3 • 3:00 p.m.
Parade starts in the American Family Insurance Amphitheater forecourt area and making a loop throughout the grounds.
LATIN MUSIC DAY PRESENTED BY AURORA HEALTH CARE WITH SUPPORT FROM TELEMUNDO WISCONSIN
Saturday, June 27 • starting at 12:00 p.m.
Aurora Health Care and Telemundo Wisconsin are proud to welcome various artists for Latin Music Day at the Aurora Pavilion. Stop by to enjoy giveaways, Latin dance lessons hosted by Tempo Dance Co. (12:15 p.m. – 2:45 p.m.), and live Latin Tropical and Salsa music.
SCHOOL OF ROCK
June 25 - June 26
Come check out the next generation of music superstars from School of Rock! Over 75 bands made up of talented kids from across the world will rock out on six different stages at Summerfest. To learn more, visit SchoolofRock.com.
SUMMERFEST BIG WIN PRESENTED BY POTAWATOMI CASINO HOTEL WITH SUPPORT FROM 99.1 THE MIX & 103.7 KISS-FM
Friday, July 3 • 4:00 pm
Five lucky winners will have a chance to win $1 million dollars and a guaranteed share of $10,000! The first 30,000 patrons arriving through the gates on Friday, July 3, 2026, will receive an admission ticket for Summerfest 2027 AND a BIG WIN entry ticket. To participate in the BIG WIN drawing, simply drop the perforated BIG WIN Entry ticket in a specially marked bin inside the Summerfest Mid Gate between the hours of 12:00 p.m. and 3:00 p.m. on July 3, and join us at 4:00 p.m. at the Miller Lite Oasis Stage.
A Juneteenth Celebration at the Festival
June 18 - June 20
Summerfest presented by American Family Insurance and Northcott Neighborhood House invite the community to extend the Juneteenth celebration at Summerfest with a variety of experiences and events from June 18 through June 20. Learn More
Milwaukee’s traditional Juneteenth Day parade and festival will take place along Dr. Martin Luther King, Jr. Drive on June 19, celebrating its 55th Anniversary in 2026.
SUMMERFEST’S CELEBRATION OF AMERICA’S 250TH & FIREWORKS SHOW PRESENTED BY HARLEY-DAVIDSON
Saturday, July 4 • starting at 9:30 p.m.
Celebrate America’s 250th with Summerfest and Harley-Davidson, featuring a fireworks show at 9:30 p.m., themed activities throughout the day, including a limited co-branded gate giveaway for the first 5,000 patrons.
DIVISION BMX FULL THROTTLE ON THE 4TH
Saturday, July 4 • 4:00 p.m.
Division Stunt Team is bringing the heat - celebrating their 20th year performing at the festival, the team will deliver their biggest show yet - with more ramps, more elite riders, and nonstop high-flying BMX action.
SHOREWEST CHILDREN’S FEST DAY AND MAP OF FUN SCAVENGER HUNT
Friday, June 26 • 12:00 – 3:00 p.m.
Spend a fun-filled day with the family at Shorewest Children’s Fest Day, including the Shorewest Map of Fun scavenger hunt featuring fun stops throughout the festival park for prizes, activities, and more. Select food vendors offer discounts on food and beverage items, and admission is FREE for everyone from Noon-3pm, courtesy of Shorewest. Plus, don’t miss the Q Brothers at the Northwestern Mutual Community Park Stage for a special performance and interactive workshop where kids can create and perform an original song.
BIG GIG GIVEAWAY WITH COUSINS SUBS
May 11 – June 7, 2026
Want to experience Summerfest like a VIP? Now’s your chance. In partnership with Wisconsin-based Cousins Subs, you can enter to win prize packages that include 2 tickets to an American Family Insurance Amphitheater Summerfest concert, VIP passes, a Summerfest Store gift card, dinner courtesy of Cousins Subs, an overnight hotel stay and parking! Go to cousinssubs.com/biggiggiveaway NOW - June 7, for your chance to win!