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Summerfest 55th Celebrations

Fans celebrating during a show at Summerfest

Summerfest presented by American Family Insurance will celebrate its 55th anniversary in 2023. To commemorate this iconic milestone, the festival announced a few of the upcoming promotions for the anniversary year! 

Since its inception in 1968, Milwaukee World Festival, Inc. (MWF), producer of Summerfest is proud to fulfill its nonprofit mission of bringing the community together and providing a showcase for the performing arts, activities, and recreation to the public, through music and special events.

“55 years of music, food, fun, and unforgettable memories will bring us together as we celebrate Summerfest’s 55th anniversary next year,” said Don Smiley, CEO of Milwaukee World Festival, Inc.  “Mayor Henry Maier’s vision of Summerfest has now grown into one of the largest and most diverse music festivals anywhere. We are proud to continue that legacy and look forward to celebrating with our fans, sponsors, and artists in 2023.”

Summerfest’s 55th-anniversary activities and promotions

Summerfest presented by American Family Insurance was created as a way to bring the community together and showcase Milwaukee. We’ve organized some Summerfest-themed activities to get you excited as we countdown the days until the big 55.

Summerfest night at the Milwaukee Admirals game 4-14

“Summerfest Night” at the Milwaukee Admirals game on Friday, April 14 (414 Day in Milwaukee)

In celebration of Summerfest’s 55th anniversary, all fans in attendance will receive a FREE Summerfest 2023 Single Day General Admission ticket, have a chance to win in-game giveaways and enjoy a post-game concert with Stone Temple Pilots.

Fans can purchase tickets for “Summerfest Night” in person at the Milwaukee Admirals office located at 510 W. Kilbourn Avenue, over the phone by calling (414) 227-0550, or online. Tickets are also available at the Panther Arena Box Office on the night of the game.

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Fest Fan Contest

Fest Fan of the Past 55

Share your love for Summerfest and why you should be declared the Fest Fan of the Past 55! We’re calling for all fans, young or old, to share their favorite memories of Summerfest over the past 5 decades. Whether 2022 was your first festival, or you’ve been to every Summerfest since 1968, we want to hear your stories about the best show you’ve witnessed, yearly gatherings with your fest friends you’ve made through the years, or whatever core memory strikes you the most!

The winner of the Fest Fan of the Past 55 contest will receive:

  • One (1) On-Site Private Party during the 2023 festival for the winner and 100 friends & family + a $2,000 Food & Beverage credit
  • Two (2) Nine-day UScellular Power Passes
  • Two tickets to a show at the American Family Insurance Amphitheater of their choice during Summerfest 2023
  • One (1) $100 Summerfest gift card
  • One (1) signed Summerfest memorabilia item
Enter Today! Coming Soon!

Contest closes on Friday, March 31, 2023, at 11:59 pm and the winner will be announced in May, 2023. View rules and regulations.

fan at a concert at Summerfest

Opening Day Celebration

The first 10,000 fans on Summerfest’s opening day, June 22, 2023, will receive a commemorative Summerfest 55 item, which will not be sold in stores.

A beer being poured into a cup

Summerfest 55 Happy Hour

From 4:00 p.m. – 5:00 p.m. each day of Summerfest 2023, fans can enjoy select Miller products including Miller Lite, Miller High Life, and Coors Light for $5.50. 

Summerfest logo