Summerfest presented by American Family Insurance offers a variety of fun family-friendly activities and special attractions for fest-goers. Among the new attractions this year is The Summerfest Landing where fans can participate in FREE kayaking, paddleboarding, and boating along the shores of Lake Michigan, thanks to L.L.Bean, Mercury Marine and Sea Ray. Other new additions for 2019 include:
- American Family Insurance House – acoustic headliner performances
- Aurora Health Care Cooling Station - an air-conditioned space, located at the Summerfest North Gate.
- Concordia University Concert Series – headliners showcasing positive messages, including SWITCHFOOT and Skillet
- SpeedKore Performance Group – a large interactive display featuring award-winning custom cars located just north of the U.S. Cellular Connection stage
- Summerfest Party Patio with Punch Bowl Social - enjoy cold drinks and spend time with friends playing games, such as giant jenga, before the show
More details are listed below in regard to the new and returning special attractions and promotions for Summerfest 2019