.png)
IMMERSIVE EXPERIENCES
ASTRAL RELICS OF THE GREAT NORTH WOODS, AN INTERACTIVE LIGHT AND SOUND EXPERIENCE
Everyday of Summerfest
Visitors will explore a woodland dreamscape filled with giant, glowing forest spirits that join in a cosmic chorus of light and song. Inspired by the colors and textures of Wisconsin's North Woods, "Astral Relics" invokes the wonder, beauty, and mystery of the untamed wilderness. Developed by FuzzPop Workshop with support from Milwaukee World Festival, Inc., Bader Philanthropies, Herzfeld Foundation, Astor Street Foundation, Heil Family Foundation, Wilson Family Foundation, and Gleam at Olbrich Botanical Gardens, "Astral Relics" tells a larger story of ecological change, community, and the cosmos, while providing Summerfest attendees with a stunning visual experience.
AMERICAN FAMILY INSURANCE HOUSE
Everyday of Summerfest
The most unique and intimate venue at Summerfest is located just inside the Mid Gate. Hosting exclusive shows and meet and greets from festival artists, the House is a must-see destination. The House also offers unique interactive experiences: customized festival swag station, immersive photo booth, relaxing backyard and rooftop hangout. The House is open daily from 12:00 p.m.– 8:00 p.m.
BAND-AID® Brand Sound Waves DJ Series
Everyday of Summerfest
Close out each night of Summerfest with BAND-AID® Brand’s Sound Waves DJ Series at the Aurora Pavilion, featuring DJs spinning the freshest beats. Check the lineup to find your favorite DJs’ set times, including hip hop, EDM, Latin and throwback-themed nights.
MILLER LITE BREWHOUSE
Everyday of Summerfest
Check out the Brewhouse Experience featuring Bars & Recreation, located on the right side of the Miller Lite Oasis stage. You can win prizes, including front row passes to the Miller Lite Oasis, by playing giant bar games or take your picture at the Miller Lite 50th photo op!
US MODE LOUNGE WITH USCELLULAR
Everyday of Summerfest
Enhanced lounge area at the UScellular® Connection Stage with Fox6 Milwaukee
Designed to help festivalgoers connect to what matters most by fostering meaningful connections while promoting healthier digital habits, in a vibrant and welcoming lounge atmosphere. This year’s Lounge offers a NEW – larger-than-life interactive boombox game and selfie stations. An enhanced relaxation zone returns, for a shaded oasis to relax and rejuvenate and to commit to healthier digital habits.
NORTHWESTERN MUTUAL COMMUNITY PARK / The Lil Gig
Everyday of Summerfest
The Northwestern Mutual Community Park features an accessible playground and family services building with accessible family restrooms, nursing mother’s stations, and sensory rooms. The park is home to the Lil Gig which features family and kid-friendly activities and entertainment. Learn more here.
STARRY SIT N SIP
Everyday of Summerfest
The STARRY® Battle for Refreshment Tour is coming to Summerfest. Try Starry® at the waterfront and decide whether it’s the lemon or the lime that gives STARRY® it’s refreshing taste. Meet us there and declare whether you’re #TeamLem or #TeamLime! Or just come for the cocktails and mocktails while taking in the sights and sounds.
Dean's dip Pickleball village
Everyday of Summerfest
Your one-stop destination for dipping, dinking and all things pickleball! Enjoy a Celebrity Pickleball Tournament, clinics with pros, free play, and interact with pickleball vendors like Centerline Athletics, Civile Lifestyle Apparel, Pickleball Kingdom, Prolite, Triple Crown Sports, and more. Plus, Dipping with Dean's – sampling of new flavors from Dean's Dip. View schedule.
Keg & Cask
Everyday of Summerfest
Enjoy craft beers and cocktails at the Keg & Cask Bar located on the south end of the Summerfest grounds. Keg & Cask serves a variety of craft beers, as well as craft cocktails featuring Five Trail Whiskey and Barmen Bourbon.
SUMMERFEST HAPPY HOUR
Everyday of Summerfest • 4:00 - 5:00 pm
Join us every day during Summerfest for Happy Hour from 4:00 p.m. to 5:00 p.m. and enjoy select Molson Coors products for just $6.00.*
* Must be 21 and Over and present a valid photo ID to drink alcoholic products.
GRUBER LAW OFFICES SPORTSZONE WITH NEWS RADIO 620 WTMJ, ESPN MILWAUKEE, AND 101.7 THE TRUTH
Everyday of Summerfest
The Gruber Law Offices Sportszone is the ultimate destination for sports fans! This area offers interactive daily programming, including sports demonstrations, clinics, and entertainment from the BMX Stunt Team, 4 Seasons Skate Park, Milwaukee Admirals, and much more!
Summerfest Dockside Bar with Fiduciary Management, Inc.
Everyday of Summerfest
The Dockside Bar offers a scenic experience with lakeside seating, shaded and outdoor tables, and fireplaces for ambiance. There’s no better place to take in views of Lake Michigan and the downtown skyline while sipping on your favorite beverage.
HAPPY THURSDAY
Everyday of Summerfest
Stop by the Happy Thursday space along the lakefront to enjoy patio seating and activities, as well as a variety of Happy Thursday flavors and various sampling opportunities throughout Summerfest.
BMO “CAPTURE THE MOON” PHOTO OP
Everyday of Summerfest
Visit the giant Supermoon, located near the BMO Gate at the south end of the Park for a daily chance to win “BMO Rockstar” seats — one lucky winner will be selected each day for great seats for that night’s BMO Pavilion headliner.
The Mid Gate Market
Everyday of Summerfest
Located just inside the Mid Gate, this NEW store offers an assortment of grab n go snack items, cold sandwiches, sundries, and fest essentials for purchase.
WM
Everyday of Summerfest
Help us keep the grounds beautiful! Through our partnership with WM, we continue to support efforts surrounding recycling education. Test your knowledge and take the Recycling is Real challenge to learn about the second life of your recyclables, and enter for a chance to win a VIP trip to the 2026 WM Phoenix Open, and don't forget to recycle at Summerfest.