Miller Lite

Immersive and Brand Experiences

Even the hottest days are cool at Summerfest. With so much to explore, fest-goers can enjoy lots of different activities and attractions every day. Plus, check out new products and samples from the nation's biggest brands exhibiting at Summerfest. More details are listed below in regard to the new and returning experiences Summerfest 2022

For the first time ever - a free acoustic concert with country music star Rodney Atkins will take place on a boat docked at the Summerfest Landing on opening day. Also, new for 2022 is the Official Milwaukee Brewers Tailgate at the Gruber SportsZone and electric bike test rides from Wheel & Sprocket.

Immersive Experiences

Brand Experiences

Make sure you check out the new products, samples, and great activities from the nation's biggest brands exhibiting on the grounds.