Summerfest offers fest-goers a unique shopping experience, featuring nearly 100 vendors showcasing items ranging from clothing and accessories to jewelry, original artwork, décor and even interactive experiences such as face painting, caricature art, henna, tie dye, and much more!
Shopping areas include:
- South Market – located near the American Family Insurance Amphitheater Forecourt
- Artisan Makers Market – located in a tent on the main walkway near the Briggs & Stratton Big Backyard
- The Shop Local Market – located between the Generac Power Stage and Miller Lite Oasis. Vendors are all Wisconsin-based small businesses and artisans
- Additional vendors are scattered throughout the festival grounds, including along the lake walk
