Miller Lite


Summerfest offers fest-goers a unique shopping experience, featuring nearly 100 vendors showcasing items ranging from clothing and accessories to jewelry, original artwork, décor and even interactive experiences such as face painting, caricature art, henna, tie dye, and much more!

Shopping areas include:

  • South Market – located near the American Family Insurance Amphitheater Forecourt
  • Artisan Makers Market – located in a tent on the main walkway near the Briggs & Stratton Big Backyard
  • The Shop Local Market – located between the Generac Power Stage and Miller Lite Oasis. Vendors are all Wisconsin-based small businesses and artisans
  • Additional vendors are scattered throughout the festival grounds, including along the lake walk



Africa Alive – North Market

African clothing, jewelry, art, and more.


Angry Minnow Vintage & Crowned Crow – Artisan Makers Market

Vintage flannel shirts with unique patches and western leather handbags.


American Foundation for Suicide Prevention - Wisconsin Chapter – North Market

AFSP gear promoting Suicide Prevention. All proceeds benefit the Milwaukee Out of the Darkness Walk.


Ashwear International – South Market

Women’s apparel from India and handbags.


Bass Quake Industries – North Market

Graphic t-shirts, tank tops, hoodies, hats, shorts, and tapestries.


Brew City Brand – Shop Local Market

A Milwaukee based clothing company that designs and prints incredibly local products established in 1986.


Decades Rock ‘N’ Pop – South Market

An MTV era music and pop culture gift shop housed out of a vintage Airstream. Come check out music's memory lane!


Eclectic Artisans LLC – South Market      

Crochet festival clothing and tarot readings.


Eli’s Dyes – Northwestern Mutual Community Park

Custom homemade tie-dye where each one is unique.


Guitars for Vets – Lake Walk/Arts

Apparel and accessories to show your support for our military Veterans that live with the challenges of PTSD.


Happy Buddha – Shop Local Market

Women's contemporary clothing, jewelry and accessories.


Hooked Productions/Live the Life you Live – Artisan Makers Market

Lifestyle apparel inspired by adventure, music and love with a focus on sustainable fabrics.


J&M Sales – Main Walk/Mid-Gate

Bags, wristlets, purses, and fanny packs.


KA Native Arts – North Market

Handmade native clothing.


Kind Nurse – Shop Local Market

Apparel designed to support and spread kindness to nurses through community and fun.


Knuckleheads – North Market, Lake Walk/Mid-Gate

Men’s, women’s, and children’s sunglasses, t-shirts, sweatshirts, hats, hat pins, fanny packs, and padded pouches.


Nō Studios – Lake Walk/Arts

Tote bags, planners/notebooks, water bottles, t-shirts, and hoodies.


Peach Beast – Shop Local Market

Apparel and accessories inspired by childhood nostalgia and punk ideologies.


shop BadDog – South Market

Seriously cool LED wearables and accessories.


The Phoenix Brand – South Market

A mission-centric, material science driven apparel business, defining the next generation of street wear rooted in plant-based biodegradable alternatives.


Thiocary Fashion – South Market (BMO EMpower Grant – 2021 Recipient)

African fabric, clothing, and accessories originating and inspired by the West African region.


Tiki Hut Store – Lake Walk/Mid Gate

Hit up the Tiki Hut Store for your modern boho partywear featuring t-shirts, tops, dresses, and jumpsuits while listening to emerging artists live on the Tiki Hut Stage.


To Write Love on Her Arms – South Market

Hope is Real. Help is Real. Your Story is Important.


Vicentia – Shop Local Market (BMO EMpower Grant – 2021 Recipient)

A sustainable apparel brand with the mission to achieve equality through storytelling. Handprinted designs and handcrafted upcycled pieces that are inspired by women and queer stories.


Young with Beauty – Shop Local Market

Satin lined hoodies, KING, QUEEN, and more.


Waz Shop – Lake Walk/Arts

Sublimated shirts and hoodies, tapestries, blankets, pins, leggings, and scarves.


Wisconsin Hip Klips – Shop Local Market

Wearable, hands-free mini purse with a cell phone pocket.



Alohana Creations – South Market

Wide selection of rings, silver jewelry and trendy gifts.


Ever Fluorescent – South Market (BMO EMpower Grant – 2021 Recipient)

Reactive, glow-in-the-dark, or neon festival jewelry and accessories.


Golden Reign Jewelry – Artisan Makers Market

One-of-a-kind, handmade jewelry with select stones.


Inthings – South Market

Necklaces, bracelets, rings, handbags, belts, dresses, skirts, tops, and puppets.


Jewelry Souk – Artisan Makers Market

Handmade, vintage, and Native American jewelry, as well as sterling silver with natural stones.


Khepra Jewelers, LLC – South Market

Exclusive, high quality handcrafted jewelry for men and women created using precious metals and natural gemstones.


Mistura Timepieces – Artisan Makers Market

Handmade wood and flower watches.


Papyrus & Charms – Shop Local Market (BMO EMpower Grant – 2021 Recipient)

Handmade wearable art and crystals.


PolliAmore – North Market

Trendy jewelry for every day and special occasions.


Raven Rains – North Market

Bead necklaces, bracelets, earrings, anklets, crystals, and hair accessories.


Rock-N-Roll Jewelry – Lake Walk/Arts

Jewelry from guitar strings and picks.


Shellshack – Shop Local Market

Costume jewelry made from seashells, rhinestones, feathers, cloth, and more.


Silart – Artisan Makers Market

Handmade bracelets.


SSBikerrings and Big Skinny Wallets/Burano Collection – Lake Walk/Arts

Stainless rocker rings and jewelry and Big Skinny Wallets.


The Babe Standard – South Market (BMO EMpower Grant – 2021 Recipient)

A woman-owned jewelry and accessory boutique carrying fashion and demi-fine jewelry, as well as a variety of hats and handbags.


Artwork and Décor

April Elizabeth Art LLC – Shop Local Market (BMO EMpower Grant – 2021 Recipient)

Fantasy illustrations, originals, and prints.


Artesanos Unidos – Maya Handcrafts – Artisan Makers Market

Indigenous Maya handwoven textiles and beaded jewelry.


Asian Encounters – South Market

Cow hides, wooden mirrors and masks from Papua, Buddha wall hangings, jewelry from Indonesia, and more.


Deadwax Art – Artisan Makers Market

Hand carved vinyl record art using a wood burning tool.


Dietrich – South Market

Art prints, tapestries, patches, and more.


Egyptian International Art – South Market

Egyptian art, clothing, jewelry, and incense/oils.


Feng Shui Garden – Lake Walk/Arts

Anime paintings, posters, figurines, toys, and more.


Fundacion Jovenes con Talento Inc – Shop Local Market

A non-profit organization doing airbrushing caricatures to raise funds to open art workshops next summer.


Good Vibrations & Sweet Sensations LLC – South Market

Mesmerizing, stainless steel wind spinners.


Lee Design + Co. – Shop Local Market

Unique art prints, cards, button pins, and magnets. All hand-drawn and custom made in Milwaukee, WI.


Madison Dawne Studios – Shop Local Market (BMO EMpower Grant – 2021 Recipient)

Hand printed paper and textile goods, made with local materials and sustainable print practices.


Namaste Imports – South Market

Singing bowls, tapestries, and handicrafts from India and Nepal.


The Butterfly Connection – Artisan Makers Market

Imported exotic glass framed butterflies.


T for Textile – Shop Local Market (BMO EMpower Grant – 2021 Recipient)

Products made with 100% cotton, by hand, using various fibers techniques including macrame, weaving, coiling, and more.


The Lost Highway Sign Company – Artisan Makers Market

Art made from recycled car parts and license plates.


Townsville Art – Shop Local

Detailed cityscapes and college campus featuring landmark collages together like a family portrait. Based in the Third Ward run by Josh Seubert.


Universal Woodcrafts – Artisan Makers Market

Personalized carved signs, airbrushed wood names, and name prints for framing & key tags.


William K. Stidham – Artisan Markets Market

Hand touched artist proof Giclee Collections, original "Sacred Hart" artwork, and heart guitar pic earrings.



Nourish Natural Products – Shop Local Market (BMO EMpower Grant – 2021 Recipient)

Handcrafted organic products for the body, mind, and home.


Scents & Such – Artisan Makers Market (BMO EMpower Grant – 2021 Recipient)

All natural, essential oil infused scented soy wax container candles, diffusers, and melts.


Virgo Organics – South Market

Organic skin care products including soaps, lotions, essential oils, candles, and more.




Interactive Services/Experiences/Amusement

Dazzle Body – South Market and Northwestern Mutual Community Park

Children’s face and body painting and temporary body art.


Caricatures by Cindy – Artisan Makers Market

Charcoal caricatures (while-you-wait).


Loco Lights and Bubbles – Northwestern Mutual Community Park

Come take a free picture under the Bubble Shower when you purchase a character bubble blaster.


MKE Buttons – Shop Local Market

Pins and magnets of funny sayings and pop-culture or print any picture from your phone to a pin or magnet on the spot.


Soul Spin/Spin Art MKE – Northwestern Mutual Community Park

An interactive art project where you create your own work of art using a Vinyl record, then dripping paint and giving the record a spin creating an array of beautiful designs.


Starship – North Market Main Walkway and Artisan Makers Market

Henna tattoos and body marbling.


For Animal Lovers

Dog is Good – South Market

Clever, stylish apparel and gift items for dog lovers.


For the Love of Drax – Shop Local Market (BMO EMpower Grant – 2021 Recipient)

Handmade dog collars, bow ties, bandanas, and other accessories, as well as dog themed items for humans.


For the Home

Bath Fitter – Lake Walk/Sport

Bathtubs, showers or remove your tub and turn it into a shower. Bath Fitter is ready to help with your remodel!


Everdry – Lake Walk/Sport

Air exchange for the home and battery back-up sump pump system.


KG Wholesale – North Market Main Walkway

Inflatable loungers.


LeafFilter North – Lake Walk/Sport

Maintenance free gutter protection system.


Renewal by Andersen – Lake Walk/Sport

Beautiful windows and doors masterfully installed.


Wellbeing (CBD Products: 18+ Only)

BATCH by Wisconsin Hemp Scientific – Shop Local Market

Premium, highly effective CBD blends with everything from gummies to tinctures to topicals.


Canna Bees Rescue Blend Honey – South Market

Honey infused with CBD which sponsors rescue efforts for at-risk honeybees.


Canni Hemp Co – South Market

Hemp infused supplements, fungi/mushroom products, oils, topicals, edibles, pet products, and apparel.


Half Day CBD – North Market

Premium CBD gummies, oils, topicals and flower grown and processed in the Midwest--third-party tested for potency and safety.



Summerfest Store

The Summerfest store brings the flavors, feels, and looks of the festival to fans with products from Household items to apparel, and more. You can find the main Summerfest store location in the middle of the grounds. Just look for the red building with a big smile. 

Use your BMO debit/credit card for a 15% discount on merchandise at Summerfest stores.