Miller Lite


Summerfest offers fest-goers a unique shopping experience, featuring nearly 100 vendors showcasing items ranging from clothing and accessories to jewelry, original artwork, décor and even interactive experiences such as face painting, caricature art, henna, tie dye, and much more!

Shopping areas include:

  • South Market – located near the American Family Insurance Amphitheater Forecourt
  • Artisan Makers Market – located in a tent on the main walkway near the Briggs & Stratton Big Backyard
  • The Shop Local Market – located between the Generac Power Stage and Miller Lite Oasis. Vendors are all Wisconsin-based small businesses and artisans
  • Additional vendors are scattered throughout the festival grounds, including along the lake walk

Profiles for the 2023 BMO Empower Grant Recipients can be found here.



Africa Alive – South Market

African clothing, jewelry, art, and more.


Anu'Crown Luxury Brims – South Market

Customize your own wool or straw hat with bands, feathers, or decorative pins. 


Ashwear International – South Market

Women’s apparel from India and handbags.


Brew City Brand – Shop Local Market

A Milwaukee based clothing company that designs and prints incredibly local products established in 1986. 


Cream City Sauce

Faux Fur coats, pashminas, pillows, hoodies, jackets, fur lined blankets, flannels, hats, socks, and metal prints.


Guitars for Vets – Lake Walk/Arts

Apparel and accessories to show your support for our military Veterans that live with the challenges of PTSD.


Happy Buddha Boutique – Shop Local Market

Women's contemporary clothing, jewelry and accessories.


Hare Do – Lake Walk/Arts

Hair accessories for women and children.


Hollyville - Shop Local Market

Retro and vintage inspired clothing and accessories for men and women with a focus on 40's-60's style. 


Keepnitmil – Shop Local Market (BMO EMpower Recipient 2022)

Shirts, sweaters, hats, fanny packs, buttons, and posters 


Necessary Pieces – Artisan Makers Market

Handbags, belts, batik clothing, island wear, jewelry, and hair braiding/wrapping.


Peace Love & Halos – Artisan Makers Market

Your classic daisy chain, festival flower, and suede homemade headbands.


Philomena + Ruth

Handmade graphic t-shirts, accessories, buttons and hats with original drawings.


PINdecent Exposure

Enamel pins across all categories: TV & movie characters, sayings, cartoons, etc.


Premier Boots

Hats, boots, belts, wallets, belt buckles, cowboy toys, clothing and western accessories.


Shades of Fun – North End Main Walkway, Lake Walk/Arts, Briggs Main Walkway, Lake Walk near Mid Gate, Main Walk near Mid Gate



The Pink Lotus Company

A variety of gifts that include crystals, apparel, personal products, and jewelry.


Tiki Hut Store – Lake Walk/Mid Gate

Hit up the Tiki Hut Store for your modern boho partywear featuring t-shirts, tops, dresses, and jumpsuits while listening to emerging artists live on the Tiki Hut Stage.


Waz Shop – Lake Walk/Arts

Sublimated shirts and hoodies, tapestries, blankets, pins, leggings, and scarves.


Wisconsin Up!

Wisconsin based apparel & accessories



An assortment of accessories including big chains, sports jerseys, keychains, crocs, croc charms, bubble slides, slippers, and Vietnamese hats.



Crystal Delight

Handcrafted Swarovski crystal jewelry, gemstones and lamp work beads.


Dawn & Dusk Jewelry

Handcrafted leather and enamel jewelry, focusing on bracelets and some belts.                                                               Vermeil and sterling silver jewelry including earrings, necklaces, bracelets with cubic zirconia and gemstones.


Golden Reign Jewelry – Artisan Makers Market

One-of-a-kind, handmade jewelry with select stones.


Inthings – South Market

Necklaces, bracelets, rings, handbags, belts, dresses, skirts, tops, and puppets.


Jewelry Souk – Artisan Makers Market

Handmade, vintage, and Native American jewelry, as well as sterling silver with natural stones.


J. R. Enterprises - South Market

Hats and lapel pins. 


Kalina & Co. Jewelry – Shop Local Maket

Micro welded chains that are attached around the wrist, neck, ankle or finger that are meant to last and made with 14k gold and sterling silver.


Mistura Timepieces – Artisan Makers Market

Handmade wood and flower watches.


MRM LLC – Lake Walk/Arts

Earrings, rings, bracelets, fedoras, sun hats, and assorted clothing.


Mystic Moraine Minerals – Shop local Market

Jewelry, rocks, minerals, and fossils.


Papyrus & Charms – Shop Local Market (BMO EMpower Grant – 2022 Recipient)

Afro-Caribbean inspired jewelry & gifts made with genuine semiprecious stones, woods, metals and more. Offerings include earrings, necklaces, bracelets, rings, soaps, bath bombs, candles, and more!


Rock-N-Roll Jewelry – Lake Walk/Arts

Jewelry from guitar strings and picks. 


Shellshack – Shop Local Market

Costume jewelry made from seashells, rhinestones, feathers, cloth, and more.


Silart – Artisan Makers Market

Handmade bracelets.


Toe Ring Time – South Market

Hand crafted, custom fitted toe rings, thumb rings, and baby rings.


TW Wholesale – South Market

Stone bracelets, sterling silver rings with stone, sterling silver earrings, and cow hides.


Artwork and Décor

Artesanos Unidos – Maya Handcrafts – Artisan Makers Market

Indigenous Maya handwoven textiles and beaded jewelry.


Asian Encounters – South Market

Cow hides, wooden mirrors and masks from Papua, Buddha wall hangings, jewelry from Indonesia, and more.


Baldwin Family Jewels

Natural crystals and gems that are handpicked.


Dietrich – South Market

Art prints, tapestries, patches, and more.


Egyptian International Art – South Market

Egyptian art, clothing, jewelry, and incense/oils.


Namaste Imports – South Market

Singing bowls, tapestries, and handicrafts from India and Nepal.


Punk Rock & Paintbrushes

Original art, re-prints and art books from various artists.


The Lost Highway Sign Company – Artisan Makers Market

Art made from recycled car parts and license plates.


Universal Woodcrafts – Artisan Makers Market

Personalized carved signs, airbrushed wood names, and name prints for framing & key tags.


William K. Stidham – Artisan Markets Market

Hand touched artist proof Giclee Collections, original "Sacred Hart" artwork, and heart guitar pic earrings.



Scents & Such – Artisan Makers Market 

All natural, essential oil infused scented soy wax container candles, diffusers, and melts.


Interactive Services/Experiences/Amusement

Dazzle Body – South Market and Northwestern Mutual Community Park

Children’s face and body painting and temporary body art.


Caricatures by Cindy – Artisan Makers Market

Charcoal caricatures (while-you-wait).


Lilliput Records

LPs, CCs, cassettes, and Lilliput merch.


Live Life & Tie Dye – Northwestern Mutual Community Park

DIY tie dye activity and tie-dyed apparel and accessories.


Martin Marketing LLC

Infinity lights, inflatable couches, retro gaming console, keychains, bracelets, earrings, necklaces, umbrellas, neck fans, cooling towels, fidget spinners, bubble toys, plush stuffed animal toys, light up cowboy hats, gloves and baseball caps.


MKE Buttons – Shop Local Market

Pins and magnets of funny sayings and pop-culture or print any picture from your phone to a pin or magnet on the spot.


Mystic Hellen

Palm readings and tarot cards.


Soul Spin/Spin Art MKE – Northwestern Mutual Community Park

An interactive art project where you create your own work of art using a Vinyl record, then dripping paint and giving the record a spin creating an array of beautiful designs.


Starship – Artisan Makers Market and South Market

Henna tattoos and body marbling.


For Animal Lovers

Barking Bad Bakery – South Market

No tie pet bandanas, bow ties & bows, collars, harnesses, pet booties, and leashes.


Dog is Good – South Market

Clever, stylish apparel and gift items for dog lovers.


For the Love of Drax – Shop Local Market 

Handmade dog collars, bow ties, bandanas, and other accessories, as well as dog themed items for humans.


For the Home

Bath Fitter – Lake Walk/Sport

Bathtubs, showers or remove your tub and turn it into a shower. Bath Fitter is ready to help with your remodel!


Everdry – Lake Walk/Sport

Free information on basement waterproofing, foundation repair, and healthy home living. 


Leaf Home Solutions – Lake Walk/Sport

LeafFilter, maintenance free gutter protection system.


M&E Sales – South Market

Patio umbrellas.


Renewal by Andersen – Lake Walk/Sport

Beautiful windows and doors masterfully installed.


Wellbeing (CBD Products: 18+ Only)

Canna Bees Rescue Blend Honey – South Market

Honey infused with CBD which sponsors rescue efforts for at-risk honeybees. 


Summerfest Store

The Summerfest store brings the flavors, feels, and looks of the festival to fans with products from Household items to apparel, and more. You can find the main Summerfest store location in the middle of the grounds. Just look for the red building with a big smile. 

Use your BMO debit/credit card for a 15% discount on merchandise at Summerfest stores.