Miller Lite


Summerfest offers fest-goers a unique shopping experience, featuring nearly 100 vendors showcasing items ranging from clothing and accessories to jewelry, original artwork, décor and even interactive experiences such as face painting, caricature art, henna, tie dye, and much more!

Shopping areas include:

  • South Market – located near the American Family Insurance Amphitheater Forecourt
  • Artisan Makers Market – located in a tent on the main walkway near the Briggs & Stratton Big Backyard
  • The Shop Local Market – located between the Generac Power Stage and Miller Lite Oasis. Vendors are all Wisconsin-based small businesses and artisans
  • Additional vendors are scattered throughout the festival grounds, including along the lake walk



Africa Alive – South Market

African clothing, jewelry, art, and more.


American Foundation for Suicide Prevention - Wisconsin Chapter – Shop Local Market

AFSP gear promoting Suicide Prevention. All proceeds benefit the Milwaukee Out of the Darkness Walk.


Anu'Crown Luxury Brims – South Market

Customize your own wool or straw hat with bands, feathers, or decorative pins. 


Ashwear International – South Market

Women’s apparel from India and handbags.


Brew City Brand – Shop Local Market

A Milwaukee based clothing company that designs and prints incredibly local products established in 1986.


Decades Rock ‘N’ Pop – South Market

An MTV era music and pop culture gift shop housed out of a vintage Airstream. Come check out music's memory lane!


DND Hats - Lake Walk/Arts

Cowboy hats, baseball hats, leather bags & wallets, and wind spinners. 


Everest Wings – South Market      

Hemp backpacks, hats, side bags and pouches, water bottle holders, and belts, and singing bowls.


Guitars for Vets – Lake Walk/Arts

Apparel and accessories to show your support for our military Veterans that live with the challenges of PTSD.


Happy Buddha Boutique – Shop Local Market

Women's contemporary clothing, jewelry and accessories.


Hare Do – Lake Walk/Arts

Hair accessories for women and children.


Hollyville - Shop Local Market

Retro and vintage inspired clothing and accessories for men and women with a focus on 40's-60's style. 


Inferno USA – South Market

Inferno brand sunglasses. Customized with custom engraving, Swarovski crystals, and hydro-dripping technique. 


Iron Joc Performance Gear - Shop Local Market

Advanced performance gear and apparel designed from the inside out. Gear made to look good, feel great, and not get in your way. Our Enduretech's lightweight materials allow for fast-drying and wicking, a cooler cool down, and anti-static four-way stretch developed for all shapes and sizes. 


Keepnitmil – Shop Local Market (BMO EMpower Recipient 2022)

Shirts, sweaters, hats, fanny packs, buttons, and posters 


Mai's Closet Couture – Shop Local Market

Men's and women's clothing and accessories.


Necessary Pieces – Artisan Makers Market

Handbags, belts, batik clothing, island wear, jewelry, and hair braiding/wrapping.


RuvaAfricWear - South Market

African inspired fitness/athleisure wear for men and women. 


Shades of Fun – North End Main Walkway, Lake Walk/Arts, Briggs Main Walkway, Lake Walk near Mid Gate, Main Walk near Mid Gate



Tiki Hut Store – Lake Walk/Mid Gate

Hit up the Tiki Hut Store for your modern boho partywear featuring t-shirts, tops, dresses, and jumpsuits while listening to emerging artists live on the Tiki Hut Stage.


Waz Shop – Lake Walk/Arts

Sublimated shirts and hoodies, tapestries, blankets, pins, leggings, and scarves.


Wisconsin Hip Klips – Shop Local Market

Wearable, hands-free mini purse with a cell phone pocket.



Alohana Creations – South Market

Wide selection of rings, silver jewelry and trendy gifts.


Badass Baubels and Things – South Market (BMO EMpower Grant – 2022 Recipient)

Hand stamped jewelry with gemstones and home accessories.


Golden Reign Jewelry – Artisan Makers Market

One-of-a-kind, handmade jewelry with select stones.


Inthings – South Market

Necklaces, bracelets, rings, handbags, belts, dresses, skirts, tops, and puppets.


Jewelry Souk – Artisan Makers Market

Handmade, vintage, and Native American jewelry, as well as sterling silver with natural stones.


J. R. Enterprises - South Market

Hats and lapel pins. 


Khepra Jewelers, LLC – South Market (BMO EMpower Grant – 2022 Recipient)

Exclusive, high quality handcrafted jewelry for men and women created using precious metals and natural gemstones.


Mistura Timepieces – Artisan Makers Market

Handmade wood and flower watches.


MRM LLC – Lake Walk/Arts

Earrings, rings, bracelets, fedoras, sun hats, and assorted clothing.


Mystic Moraine Minerals – Shop local Market

Jewelry, rocks, minerals, and fossils.


Papyrus & Charms – Shop Local Market (BMO EMpower Grant – 2022 Recipient)

Afro-Caribbean inspired jewelry & gifts made with genuine semiprecious stones, woods, metals and more. Offerings include earrings, necklaces, bracelets, rings, soaps, bath bombs, candles, and more!


Rainbow Designs – Artisan Makers Market

Hand crafted jewelry constructed from sterling silver, niobium, may have stones, shells, Australian crystal and 14K gold-filled metals.


Rhubarb & Ice – Shop Local Market

BIPOC & women-owned gift boutique with one-of-a-kind brass & copper nose cuffs, ear cuffs, earrings, rings, semi-precious stone bracelets, and necklaces. Crystal sun catchers, plants, scrubs, bubbles & wands, crystals, incense matches, pins, and patches. @rhubarb_and_ice 


Rock-N-Roll Jewelry – Lake Walk/Arts

Jewelry from guitar strings and picks. 


Sassy Beans – Shop Local Market

Unique, nature-inspired polymer clay and beaded jewelry that is safe for sensitive skin. Woman-owned small business. Every single piece made by hand in Milwaukee. 


Shellshack – Shop Local Market

Costume jewelry made from seashells, rhinestones, feathers, cloth, and more.


Silart – Artisan Makers Market

Handmade bracelets.


Toe Ring Time – South Market

Hand crafted, custom fitted toe rings, thumb rings, and baby rings.


The Babe Standard – South Market 

A woman-owned jewelry and accessory boutique carrying fashion and demi-fine jewelry, as well as a variety of hats and handbags.


TW Wholesale – South Market

Stone bracelets, sterling silver rings with stone, sterling silver earrings, and cow hides.


Artwork and Décor

Artesanos Unidos – Maya Handcrafts – Artisan Makers Market

Indigenous Maya handwoven textiles and beaded jewelry.


Asian Encounters – South Market

Cow hides, wooden mirrors and masks from Papua, Buddha wall hangings, jewelry from Indonesia, and more.


Bandbox LLC – Lake Walk/Arts

Exclusive colored vinyl records with orginal fanzines including exclusive interviews and rare photos, as well as t-shirts, books, and record players.


Dietrich – South Market

Art prints, tapestries, patches, and more.


Egyptian International Art – South Market

Egyptian art, clothing, jewelry, and incense/oils.


Namaste Imports – South Market

Singing bowls, tapestries, and handicrafts from India and Nepal.


Painted Faces – Shop Local Market

Hand-painted costume masks. Each one is an individual work of art.


Phat Dragon Days of Yore – South Market

Handcrafted drinking horn mugs, cups, shooters and shot glasses from bull horns.


The Lost Highway Sign Company – Artisan Makers Market

Art made from recycled car parts and license plates.


Universal Woodcrafts – Artisan Makers Market

Personalized carved signs, airbrushed wood names, and name prints for framing & key tags.


William K. Stidham – Artisan Markets Market

Hand touched artist proof Giclee Collections, original "Sacred Hart" artwork, and heart guitar pic earrings.



Angela Rose Studios - Shop Local Market

Small batch, hand poured soy candles and wax melts inspired by the state of Wisconsin. 


Jess Wandering Goods – South Market

Perfumes, bath and body oils, and gift sets.


Scents & Such – Artisan Makers Market 

All natural, essential oil infused scented soy wax container candles, diffusers, and melts.


Splash Soap Company – Artisan Makers Market 

Natural, handmade skincare line featuring soaps, body butters, lotions, shampoo & conditioner bars, bath bombs, and scrubs & insect repellent. 


Virgo Organics – South Market

Organic skin care products including soaps, lotions, essential oils, candles, and more.




Interactive Services/Experiences/Amusement

Dazzle Body – South Market and Northwestern Mutual Community Park

Children’s face and body painting and temporary body art.


Caricatures by Cindy – Artisan Makers Market

Charcoal caricatures (while-you-wait).


Live Life & Tie Dye – Northwestern Mutual Community Park

DIY tie dye activity and tie-dyed apparel and accessories.


MKE Buttons – Shop Local Market

Pins and magnets of funny sayings and pop-culture or print any picture from your phone to a pin or magnet on the spot.


Soul Spin/Spin Art MKE – Northwestern Mutual Community Park

An interactive art project where you create your own work of art using a Vinyl record, then dripping paint and giving the record a spin creating an array of beautiful designs.


Starship – Artisan Makers Market and South Market

Henna tattoos and body marbling.


For Animal Lovers

Barking Bad Bakery – South Market

No tie pet bandanas, bow ties & bows, collars, harnesses, pet booties, and leashes.


Dog is Good – South Market

Clever, stylish apparel and gift items for dog lovers.


For the Love of Drax – Shop Local Market 

Handmade dog collars, bow ties, bandanas, and other accessories, as well as dog themed items for humans.


For the Home

Bath Fitter – Lake Walk/Sport

Bathtubs, showers or remove your tub and turn it into a shower. Bath Fitter is ready to help with your remodel!


Chill Monkee – South Market

Inflatable loungers. 


Everdry – Lake Walk/Sport

Free information on basement waterproofing, foundation repair, and healthy home living. 


Leaf Home Solutions – Lake Walk/Sport

LeafFilter, maintenance free gutter protection system.


M&E Sales – South Market

Patio umbrellas.


Renewal by Andersen – Lake Walk/Sport

Beautiful windows and doors masterfully installed.


Wellbeing (CBD Products: 18+ Only)

BATCH by Wisconsin Hemp Scientific – Shop Local Market

Premium, highly effective CBD blends with everything from gummies to tinctures to topicals.


Canna Bees Rescue Blend Honey – South Market

Honey infused with CBD which sponsors rescue efforts for at-risk honeybees. 


Canni Hemp Co – South Market

Hemp infused supplements, fungi/mushroom products, oils, topicals, edibles, pet products, and apparel.


iV Nutrition Now – Shop Local Market

Services offered include IV drips and injections.


Wonderpax – Near Mid-Gate Grass

Reusable heat/cooling packs.


Summerfest Store

The Summerfest store brings the flavors, feels, and looks of the festival to fans with products from Household items to apparel, and more. You can find the main Summerfest store location in the middle of the grounds. Just look for the red building with a big smile. 

Use your BMO debit/credit card for a 15% discount on merchandise at Summerfest stores.