Press Releases

PLUS, BOGO (BUY ONE/GET ONE) LIMITED-TIME TICKET OFFER MILWAUKEE, WI (May 30, 2023) – Summerfest presented by American Family Insurance just announced that City Girls has been added to the lineup for A Boogie Wit Da Hoodie and Trippie Redd’s concert, with Milwaukee’s own, Kia Rap Princess, on Saturday, July 1 at the American Family Insurance Amphitheater.  A special BOGO (buy one/get one) limited-time…

MILWAUKEE (May 24, 2023) – Summerfest presented by American Family Insurance revealed the new merchandise line for the festival's 55th anniversary, along with the food and beverage lineup that will be available during the 2023 festival, at an event held earlier today at the American Family Insurance Amphitheater. The Specialized Marketing Group (TSMGI) debuted a variety of exclusive Summerfest 55th…

Military & First Responders Honored with Free Admission MILWAUKEE, WI (May 22, 2023) – Summerfest presented by American Family Insurance and Generac Power Systems today unveiled details of a new opportunity that will allow fans to gain up-close access to Generac Power Stage headliners, while simultaneously supporting a worthy cause. Starting today, music fans can purchase “Power Up with a Purpose”…

MILWAUKEE, WI (May 15, 2023)– Summerfest is excited to announce the lineup for the American Family Insurance House, the smallest stage at the festival, home to the biggest must-see moments, with exclusive acoustic sets by artists who are playing the bigger stages. Access to the performances are FREE at the American Family Insurance House on a first come, first served basis.  New this year, no pre-registration…

MILWAUKEE, WI (May 11, 2023) - Milwaukee World Festival, Inc. officials are excited to announce a new sponsorship with Fritos for the 55th anniversary of Summerfest.  The sponsorship includes being named the Official and Exclusive chip of Summerfest, along with the addition of Fritos and Frito-Lay chips at select bars throughout Henry Maier Festival Park and within the American Family Insurance Amphitheater.…

MILWAUKEE, WI (May 10, 2023) – Summerfest presented by American Family Insurance is celebrating its 55th anniversary this year and is offering more ways than ever to get in free, while giving back to the community.  On select days, fans are encouraged to donate non-perishable food items, hygiene supplies, or books in exchange for free admission to Summerfest. “We encourage all of our fans to participate…

MILWAUKEE, WI (May 3, 2023) – Summerfest presented by American Family Insurance is excited to add more headliners to its lineup, since the initial reveal in late March, along with details of the new Sound Waves Stage, which will make its debut during the 55th anniversary of the festival, June 22-24, June 29-July 1, and July 6-8.  Summerfest’s 55th lineup now includes Ne-Yo, WALK THE MOON, Dylan Scott,…

MILWAUKEE, WI (April 26, 2023) – JUST ANNOUNCED –A Boogie Wit Da Hoodie and Trippie Redd with Milwaukee’s own, Kia Rap Princess, will headline Summerfest presented by American Family Insurance on Saturday, July 1 at the American Family Insurance Amphitheater.  Summerfest turns 55 this year and will take place over three weekends - June 22-24, June 29-July 1, and July 6-8. Tickets go on sale Friday,…

(April 25, 2023) – MILWAUKEE, WI – Summerfest presented by American Family Insurance and Milwaukee County Transit System (MCTS) are excited to announce three convenient options to ride the bus to and from Summerfest, during the festival’s 55th anniversary. Festivalgoers can choose from two special MCTS shuttles - try the exciting new Bus Rapid Transit (BRT) line, or count on MCTS’s everyday bus routes.…

MILWAUKEE, WI (April 10, 2023) – Summerfest presented by American Family Insurance is excited to announce Ne-Yo as the headliner for the BMO Pavilion with Miller Lite on Saturday, July 8. This is the last headlining artist to be announced at the BMO Pavilion during Summerfest. Summerfest, produced by the nonprofit organization Milwaukee World Festival, Inc., is an independent and premier national music…