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Summerfest Announces "Outlaw Music Festival" to Headline Sunday, July 9

Posted on April 11, 2017

This once-in-a-lifetime line-up includes Willie Nelson & Family, Bob Dylan and His Band, Sheryl Crow, Jason Isbell and The 400 Unit, Nathaniel Rateliff & The Night Sweats, Margo Price, and Lukas Nelson & Promise of the Real.

Summerfest Announces Future, Big Sean & Migos to Headline the American Family Insurance Amphitheater on July 8

Posted on April 6, 2017

Summerfest Announces the Ninth American Family Insurance Amphitheater Headliner for the 8th.

Summerfest Announces Dierks Bentley to Headline the American Family Insurance Amphitheater on July 7

Posted on April 5, 2017

Multi-PLATINUM artist Dierks Bentley Will Take the Stage on Friday, July 7 with Special Guests Jon Pardi and Cole Swindell

Summerfest Announces The Chainsmokers to Headline the American Family Insurance Amphitheater on July 4

Posted on March 27, 2017

Milwaukee World Festival, Inc. officials are excited to announce the seventh major show of Summerfest’s 50th. The Chainsmokers will headline the American Family Insurance Amphitheater on Tuesday, July 4.

Summerfest Celebrates its 50th Edition with a Series of Historical Exhibits Presented by Pick 'n Save

Posted on March 16, 2017

In honor of Summerfest’s 50th edition, Milwaukee World Festival, Inc. is excited to announce Summerfest 50, a retrospective of Summerfest’s history presented in partnership with the Milwaukee County Historical Society. Sponsors of the series include Pick ‘n Save, American Family Insurance, Derse, and Johnson Controls, Inc. Media sponsors include Milwaukee’s Hometown Rock 96-5 WKLH, and WISN 12.

Summerfest Foundation, Inc. Accepting Music Education Grant Applications for 2017

Posted on March 13, 2017

The Summerfest Foundation is excited to announce applications are now being accepted for 2017 Music Education Grants up to $5,000. More information and the application is available at This year’s Music Education Grant cycle will close April 17, 2017. Qualifying applicants must be non-profit organizations with IRS 501(c)(3) status or K-12 schools located in Southeastern Wisconsin.

Fromm Petfest Caps Off Milwaukee Summer Festival Season for Fourth Year

Posted on February 23, 2017

Milwaukee's four-legged festival will be back this fall for another barkin' good time. The 4th Annual Fromm Petfest will be held on September 23rd, 2017 from 10:00am to 6:00pm at Henry Maier Festival Park.

BMO Harris and Milwaukee World Festival, Inc. Renew Long-Term Partnership

Posted on February 15, 2017

Milwaukee World Festival, Inc. and BMO Harris Bank are excited to announce the renewal of their partnership and exciting new enhancements specifically for BMO Harris Bank customers during Summerfest’s 50th.

Summerfest Announces Luke Bryan to Headline the American Family Insurance Amphitheater on June 29

Posted on February 6, 2017

Luke Bryan has become a staple at Summerfest presented by American Family Insurance where he has sold out all three of his previous headlining performances. Summerfest is thrilled to have him back to take part in the 50th celebration.


Posted on January 26, 2017

Milwaukee World Festival, Inc. officials are excited to announce a new, comprehensive sponsorship with American Family Insurance that will strategically align both brands into the next decade and beyond through a naming rights partnership.