Press Releases

Uline Warehouse Stage at Summerfest Delivers Can’t Miss Lineup Over Three Weekends

Posted on May 29, 2025

MILWAUKEE, WI (May 29, 2025) - Summerfest presented by American Family Insurance and Uline are excited to unveil a can’t miss lineup at the Uline Warehouse Stage with Miller Lite.


Summerfest and Johnsonville Announce Official Drink of Midwest Summer, United We Fest July 4 Private Party Giveaway, and Lineup

Posted on May 22, 2025

MILWAUKEE, WI (May 22, 2025) –Summerfest presented by American Family Insurance and Johnsonville are turning up the flavor, fun, and festivities at the Summerville Stage presented by Johnsonville during Summerfest’s three weekends, June 19-21, June 26-28, and July 3-5, 2025.


Summerfest Reveals New Merch, Food, Drinks, and Highlights Six Local BMO Small Business Spotlight Vendors during 2025 Preview Event

Posted on May 21, 2025

MILWAUKEE (May 21, 2025) – Summerfest presented by American Family Insurance hosted a special preview event today at the American Family Insurance Amphitheater at Henry Maier Festival Park, offering a first look at what's in store for Summerfest 2025.


Summerfest Announces Debut of New Lasso Lounge, with Live Music, Specialty Cocktails, and More

Posted on May 21, 2025

MILWAUKEE, WI (May 21, 2025) – Summerfest presented by American Family Insurance is excited to unveil the Lasso Lounge, presented by Kunes Auto and RV Group.


Summerfest and Generac Power Systems Announce Details for “Power Up with Purpose” Program Offering Fans Access To Stage Pit Area while Supporting ToolBank Disaster Services

Posted on May 20, 2025

MILWAUKEE, WI (May 20, 2025) – Summerfest presented by American Family Insurance and Generac Power Systems today announced that “Power Up with Purpose” will return for the third year. Since its inception, the program has raised $113,000 for charity to date.


Summerfest Announces Experiences, Activities and Events

Posted on May 19, 2025

MILWAUKEE, WI (May 19, 2025) – Summerfest presented by American Family Insurance has unveiled an exciting lineup of experiences, activities, and events set to take place across all nine days of the festival.


Summerfest and Northcott Neighborhood House Detail Partnership for 2025 “A Taste of Juneteenth” Event, Scholarships, Food Donations Revealed for Juneteenth Celebration

Posted on May 16, 2025

MILWAUKEE – (May 16, 2025) – Summerfest presented by American Family Insurance and Northcott Neighborhood House are proud to expand its ongoing partnership through a variety of community initiatives that celebrate Milwaukee’s culture and legacy as the “City of Festivals.”


Summerfest and Briggs & Stratton Announce Sponsorship Extension and Details on Showcases, Giveaways for NEW Stage Pit Area, Lineup, and More

Posted on May 15, 2025

MILWAUKEE, WI (May 15, 2025) – Milwaukee World Festival, Inc. (MWF), producer of Summerfest presented by American Family Insurance, and Briggs & Stratton, are thrilled to announce a multi-year extension of its sponsorship of the Briggs & Stratton Big Backyard Stage with Miller Lite and CBS 58.


Summerfest Offers Exceptional Value with 12 FREE Admission Promotions for Summerfest 2025

Posted on May 12, 2025

MILWAUKEE, WI (May 12, 2025) - Looking for a budget-friendly way to attend the festival this year? Summerfest presented by American Family Insurance is offering fans 12 ways to get in free to the 2025 festival, while giving back to the community.


Summerfest Announces New Artists for 2025 Lineup, including Third Eye Blind with The Gufs on July 5 at BMO Pavilion Reserved Tickets on Sale Tuesday, May 13

Posted on May 08, 2025

MILWAUKEE, WI (May 8, 2025) – Summerfest presented by American Family Insurance has added additional artists to the lineup, since the festival’s initial release in mid-February. Summerfest 2025 takes place over three weekends, June 19-21, June 26-28, and July 3-5.