Press Releases

Summerfest Announces UScellular Connection Stage to Become the T-Mobile Stage

Posted on Jan 28, 2026

MILWAUKEE, WI (January 28, 2026) – Summerfest presented by American Family Insurance announced today that the longtime UScellular Connection Stage will be renamed the T-Mobile Stage, now that UScellular is part of T-Mobile.


Sam Barber at BMO Pavilion on Saturday, July 4 during Summerfest

Posted on Jan 26, 2026

MILWAUKEE, WI (January 26, 2026) – Summerfest presented by American Family Insurance is excited to announce singer-songwriter Sam Barber as the headliner for the BMO Pavilion with Miller Lite on Saturday, July 4, 2026.


DON TOLIVER to Headline Summerfest on Friday, June 19 with Special Guests SahBabii, Che, SoFayGo, sosocamo, Chase B, and Lelo at American Family Insurance Amphitheater

Posted on Jan 26, 2026

MILWAUKEE, WI (January 26, 2026) —Summerfest presented by American Family Insurance is excited to announce that Don Toliver will headline the festival for the first time on Friday, June 19, 2026, with special guests SahBabii, Che, SoFayGo, sosocamo, Chase B, and Lelo at the American Family Insurance Amphitheater.


The Roots at BMO Pavilion on Thursday, June 25 during Summerfest

Posted on Jan 21, 2026

MILWAUKEE, WI (January 21, 2026) – Summerfest presented by American Family Insurance is excited to announce The Roots as the headliner for the BMO Pavilion with Miller Lite on Thursday, June 25, 2026.


Cody Johnson with special guest Jessie Murph

Posted on Jan 12, 2026

MILWAUKEE, WI (January 12, 2026) —Summerfest presented by American Family Insurance is excited to announce that CMA Male Vocalist of The Year Cody Johnson will headline the festival for the first time on Friday, June 26, 2026, with special guest Jessie Murph at the American Family Insurance Amphitheater.


Styx at BMO Pavilion on Friday, June 19 during Summerfest

Posted on Jan 05, 2026

MILWAUKEE, WI (January 5, 2026) – Summerfest presented by American Family Insurance is excited to announce Styx as the headliner for the BMO Pavilion with Miller Lite on Friday, June 19, 2026.


JELLY ROLL to Headline Final Day of Summerfest 2026 on Saturday, July 4 with special guest Tyler Hubbard at American Family Insurance Amphitheater

Posted on Dec 15, 2025

MILWAUKEE, WI (December 15, 2025) —Summerfest presented by American Family Insurance is excited to announce that Jelly Roll will headline the festival’s last day on Saturday, July 4, 2026, America’s 250th birthday, with special guest Tyler Hubbard at the American Family Insurance Amphitheater.


David Lee Roth at BMO Pavilion on Saturday, June 20, 2026 during Summerfest

Posted on Dec 08, 2025

MILWAUKEE, WI (December 8, 2025) – Summerfest presented by American Family Insurance is excited to announce rock and roll icon David Lee Roth as the headliner for the BMO Pavilion with Miller Lite on Saturday, June 20, 2026.  The last time he performed at the festival was in 2006.


MEGAN MORONEY ANNOUNCES THE CLOUD 9 TOUR

Posted on Dec 04, 2025

Milwaukee, WI - (December 4, 2025) – Today, Sony Music Nashville/Columbia Records singer/songwriter Megan Moroney announces her forthcoming THE CLOUD 9 TOUR — including a stop during Summerfest at the American Family Insurance Amphitheater, June 18, 2026.


Get “SummerFESTIVE” with Limited Time Offer on 2026 UScellular Power Pass – ONLY $58 2026 General Admission Tickets and Holiday Gift Ideas

Posted on Nov 24, 2025

MILWAUKEE, WI (November 24, 2025) – ‘Tis the season to save! Summerfest presented by American Family Insurance announced several ways to save this season, including a limited time offer on the 2026 UScellular™ Power Pass for ONLY $58, along with special early bird pricing on 2026 general admission (GA) tickets