Press Releases

MILWAUKEE, WI (May 11, 2023) - Milwaukee World Festival, Inc. officials are excited to announce a new sponsorship with Fritos for the 55th anniversary of Summerfest.  The sponsorship includes being named the Official and Exclusive chip of Summerfest, along with the addition of Fritos and Frito-Lay chips at select bars throughout Henry Maier Festival Park and within the American Family Insurance Amphitheater.…

MILWAUKEE, WI (May 10, 2023) – Summerfest presented by American Family Insurance is celebrating its 55th anniversary this year and is offering more ways than ever to get in free, while giving back to the community.  On select days, fans are encouraged to donate non-perishable food items, hygiene supplies, or books in exchange for free admission to Summerfest. “We encourage all of our fans to participate…

MILWAUKEE, WI (May 3, 2023) – Summerfest presented by American Family Insurance is excited to add more headliners to its lineup, since the initial reveal in late March, along with details of the new Sound Waves Stage, which will make its debut during the 55th anniversary of the festival, June 22-24, June 29-July 1, and July 6-8.  Summerfest’s 55th lineup now includes Ne-Yo, WALK THE MOON, Dylan Scott,…

MILWAUKEE, WI (April 26, 2023) – JUST ANNOUNCED –A Boogie Wit Da Hoodie and Trippie Redd with Milwaukee’s own, Kia Rap Princess, will headline Summerfest presented by American Family Insurance on Saturday, July 1 at the American Family Insurance Amphitheater.  Summerfest turns 55 this year and will take place over three weekends - June 22-24, June 29-July 1, and July 6-8. Tickets go on sale Friday,…

(April 25, 2023) – MILWAUKEE, WI – Summerfest presented by American Family Insurance and Milwaukee County Transit System (MCTS) are excited to announce three convenient options to ride the bus to and from Summerfest, during the festival’s 55th anniversary. Festivalgoers can choose from two special MCTS shuttles - try the exciting new Bus Rapid Transit (BRT) line, or count on MCTS’s everyday bus routes.…

MILWAUKEE, WI (April 10, 2023) – Summerfest presented by American Family Insurance is excited to announce Ne-Yo as the headliner for the BMO Pavilion with Miller Lite on Saturday, July 8. This is the last headlining artist to be announced at the BMO Pavilion during Summerfest. Summerfest, produced by the nonprofit organization Milwaukee World Festival, Inc., is an independent and premier national music…

MILWAUKEE, WI (March 15, 2023) – Summerfest presented by American Family Insurance in partnership with the Milwaukee Admirals announce “Summerfest Night” at the Milwaukee Admirals game on Friday, April 14 (414 Day in Milwaukee) at 7:00 p.m.  In celebration of Summerfest’s 55th anniversary, all fans in attendance at the Milwaukee Admirals game on April 14 will receive one (1) FREE Summerfest 2023 single…

MILWAUKEE, WI (March 13, 2023) – Summerfest presented by American Family Insurance is excited to announce Elvis Costello & The Imposters as the headliner for the BMO Pavilion with Miller Lite on Saturday, June 24 2023. This is the eighth of nine headlining artists to be announced at the BMO Pavilion during Summerfest. Summerfest, produced by the nonprofit organization Milwaukee World Festival, Inc.,…

MILWAUKEE, WI (March 13, 2023) – Summerfest presented by American Family Insurance is excited to announce Cypress Hill as the headliner for the BMO Pavilion with Miller Lite on Thursday, June 29, 2023. This is the seventh of nine headlining artists to be announced at the BMO Pavilion during Summerfest. Summerfest, produced by the nonprofit organization Milwaukee World Festival, Inc., is an independent…

MILWAUKEE, WI (March 8, 2023)– Summerfest presented by American Family Insurance is celebrating its 55th anniversary this year and is looking for fans 18 years and older to share their favorite memory of Summerfest and ultimately be named the Fest Fan of the Past 55. Summerfest has a rich history, getting its start in 1968 and continues to draw music fans from around the globe each year.  Summerfest…