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Milwaukee World Festival Inc and Briggs & Stratton Announce Sponsorship Extension

Posted on February 18, 2021

MILWAUKEE, WI (February 18, 2021) - Milwaukee World Festival, Inc. and Briggs & Stratton today announced an agreement, extending the sponsorship of the Briggs & Stratton Big Backyard at Henry Maier Festival Park.

Summerfest 2021 Moves to September

Posted on February 2, 2021

Milwaukee World Festival, Inc. announced that Summerfest presented by American Family Insurance will move from its original June 2021 dates to give health professionals more time to vaccinate the general public.

Let The Music Play Grant Program Recipients Announced

Posted on January 21, 2021

MILWAUKEE, WI (January 21, 2021) – Summerfest and American Family Insurance are excited to announce the grant recipients for the 2021 Let The Music Play program.

Summerfest Joins with ReverbNation to Discover Up and Coming Artists

Posted on January 11, 2021

Summerfest presented by American Family Insurance, and ReverbNation announced today that online submissions for up-and-coming artists to perform during Summerfest is now open exclusively online.

American Family Insurance Amphitheater to Offer FREE Public WIFI Network Access Powered by SilverIP

Posted on December 10, 2020

Milwaukee, WI (December 10, 2020) – Milwaukee World Festival, Inc. announced a new partnership with SilverIP to bring free public WIFI access to all fans at the American Family Insurance Amphitheater, starting in 2021

Milwaukee World Festival Inc and Generac Power Systems Announce Partnership

Posted on November 9, 2020

MILWAUKEE, WI (November 10, 2020) - Milwaukee World Festival, Inc. and Generac Power Systems today announced a new long-term partnership, which includes title sponsorship of a major stage at Henry Maier Festival Park.

2020 2021 Let The Music Play Grant Application Open

Posted on November 2, 2020

Milwaukee World Festival, Inc. and American Family Insurance announced today that the application process for the Let The Music Play grant program is now open.

Northwestern Mutual Community Park Construction Fact Sheet

Posted on October 7, 2020

The new Northwestern Mutual Community Park construction project will introduce an entirely redeveloped entertainment space for families at Henry Maier Festival Park.

Milwaukee World Festival Inc Announces Redevelopment of Northwestern Mutual Children’s Theater Playzone as Community Park

Posted on October 7, 2020

Milwaukee World Festival, Inc. and Northwestern Mutual, through its Foundation, today announced a major capital revitalization project for the Northwestern Mutual Children’s Theater & Playzone, which has been in place at Henry Maier Festival Park since 2006

Summerfest Fans Invited to Give Back Donation Drive Up Benefiting Hunger Task Force and Next Door

Posted on September 30, 2020

Milwaukee, WI (September 30, 2020) – Summerfest presented by American Family Insurance and its partners are giving back to the community with a Drive-Up Donation event, benefiting Hunger Task Force and Next Door, on Saturday, October 10, 2020 from 12:00 p.m.–3:00 p.m. in front of the South Gate of Henry Maier Festival Park.