Milwaukee World Festival, Inc. Announces Clover from Fiserv will Power Payments at Summerfest

Posted: May 14, 2024

MILWAUKEE, WI (May 14, 2024) – Milwaukee World Festival, Inc. (MWF) officials announced Fiserv, Inc., a leading global provider of payments and technology solutions headquartered in downtown Milwaukee, will power payments at Summerfest as part of a multi-year sponsorship agreement.

The Clover point-of-sale system from Fiserv will be utilized throughout Henry Maier Festival Park during events produced by MWF, including Summerfest presented by American Family Insurance, and concerts at the BMO Pavilion and American Family Insurance Amphitheater.

During Summerfest, hundreds of Clover devices will be in use throughout the festival grounds. With cashless and touchless payment capabilities, Clover will enable a seamless purchasing experience. Summerfest attendees will also have the opportunity to engage with Clover during the event through a dynamic experience tailored to festival-goers.

“We are proud to partner with a hometown provider, bringing Clover to Henry Maier Festival Park this season,” said Sarah Pancheri, President and CEO, Milwaukee World Festival, Inc. “Securing this partnership with Fiserv and implementing Clover reflects our ongoing commitment to optimize the festival experience for our fans.”

“Summerfest is a highlight of the year in Milwaukee and an economic engine for our hometown headquarters city,” said Bob Hau, Chief Financial Officer, Fiserv.  “We’re proud to partner with MWF to support Summerfest and provide event goers with seamless payment options that speed purchases so they can spend more time enjoying great food and great music.”

Clover will power payments for food and beverage concessions, providing attendees with an enhanced experience when purchasing food and beverages at MWF events, streamlining the overall operation.  For payment, patrons can use a debit or credit card, Apple Pay, Google Pay, or Samsung Pay, with the option of receiving a digital receipt. 

About Milwaukee World Festival, Inc. 
Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest presented by American Family Insurance, a three-weekend music festival featuring over 600 artists across 12 stages.  Milwaukee World Festival, Inc. also maintains and improves Henry Maier Festival Park, located on 75 acres on the shores of Lake Michigan in Milwaukee, WI.  In addition to Summerfest, Henry Maier Festival Park hosts a variety of ethnic and cultural festivals, concerts, family programming, walks, runs, and other special events.  The mission of the organization is to promote an understanding of different ethnic cultures, the histories and traditions of various nationalities, harmony in the community, civic pride as well as to provide a showcase for performing arts, activities, and recreation for the public and employment opportunities for the youth of the community. For more details, visit or, and on socials @MilwaukeeWorldFestival or @Summerfest.  

About Fiserv
Fiserv, Inc. (NYSE: FI), a Fortune 500 company, aspires to move money and information in a way that moves the world. As a global leader in payments and financial technology, the company helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and the Clover® cloud-based point-of-sale and business management platform. Fiserv is a member of the S&P 500® Index and has been recognized as one of Fortune® World’s Most Admired Companies™ for nine of the last 10 years. Visit and follow on social media for more information and the latest company news.

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