MILWAUKEE, WI (November 15, 2022) – Summerfest presented by American Family Insurance is excited to announce the third headliner for the American Family Insurance Amphitheater during Summerfest 2023, singer/songwriter Zach Bryan, on Friday, July 7.  Bryan’s first concert at Summerfest was in 2022, when he headlined the Miller Lite Oasis.

Tickets for Zach Bryan go on sale Friday, November 18 at 10:00 a.m. CST at and, and in person at the Summerfest Box Office.  Tickets include admission to Summerfest on the day of the show. 

Zach Bryan is the third headliner announced for Summerfest’s 55th anniversary in 2023.  Previously announced artists include Zac Brown Band on June 23 and Imagine Dragons with special guest AJR on July 8.

Tickets for Summerfest 2023, including single day General Admission and UScellular 3-Day and 9-Day Power Passes are ON SALE NOW!  More information is available at

About Zach Bryan
Oklahoma born and bred Zach Bryan has been making an impact on the underground country music scene for the past few years even while he was still actively serving in the US Navy. He released a pair of independently recorded and released albums, DeAnn (2019) and Elisabeth (2020) that provided the spark that would ignite his arrival. New songs and videos would appear via socials and YouTube all fueled by a voracious word-of-mouth community that would ascend into a dramatic trajectory that continuously draws millions of new country and rock fans into his orbit week after week. His 2019 breakthrough single “Heading South” garnered 90 million global Spotify streams and over 15 million YouTube views and soon the Billboard Hot Country Songs and Hot Rock Songs began to chart his moves.  

Without the aid of extensive touring or commercial radio, his impact upon the new Americana culture skyrocketed purely on the strength of his deeply personal, relatable songs gaining a seemingly unstoppable momentum that is resonating with music fans around the world. Upon his release from service, he traveled from base directly to the stage of the Grand Ole Opry. Soon after, in 2021, shows in New York City and Nashville – at prestigious The Ryman Auditorium, no less, sold out in minutes without fanfare.  Each of the tracks released prior to the full 34-song AMERICAN HEARTBREAK album, “Something In The Orange,” “Highway Boys,” “Late July,” “Open The Gate,” and “From Austin,” have become fast fan-favorite audience sing-alongs at his spirited live shows. “From Austin” claimed #1 Country Song on Apple Music, debuted at#4 on Spotify’s Global Country chart, along with making a spectacular first day impression at #38 Overall Song on Spotify US Top 200, and #63 Overall Song on Apple US. The track was added to numerous flagship streaming playlists, including Spotify’s All About Country, Hot Country, and Just Good Music; Apple Music’s Today’s Country, Country Risers, and Future Hits; and Amazon Music’s Fresh Country. His most recent single “Something In The Orange,” commanded 9.6 million global streams and debuted on the Billboard Hot Country Songs charts at #11, #4 on the Hot Rock Songs chart, and rose to the #1 on Billboard’s Country Songwriter chart. On the strength of “SITO” deeply personal story, the track has garnered over 34 million global streams. To date, Bryan has surpassed 1 billion combined global streams with 4 million monthly Spotify listeners. All unprecedented terrain for a new artist completely free from any music industry influence or outside assistance.  

Zach Bryan is a true artist who believes in letting the music do the talking as the songs themselves take centerstage. He embodies the Outlaw attitude of legends like Johnny Cash and Willie Nelson while drawing in young alternative fans and new country purists alike. The bond he shares with his audience is something special to witness live. He tells his story through the songs, delivering them with raw emotion and pure passion, generating a mutual respect in an authentic way very few can and do.   

About Summerfest presented by American Family Insurance
Located in downtown Milwaukee, Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience.  Since its inception in 1968, Summerfest continues to distinguish itself as a premier national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. The 2023 edition takes place over three weekends (Thursdays – Saturdays) June 22-24, June 29-July 1, and July 6-8, 2023.  For the latest information, visit, or Facebook, Twitter, Instagram and TikTok: @Summerfest.

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.