MILWAUKEE, WI (August 30, 2022) – After celebrating a successful return to summer, Milwaukee World Festival, Inc. (MWF) announced that Summerfest presented by American Family Insurance will take place over three consecutive weekends (Thursday-Saturday), June 22-24, June 29-July 1, and July 6-8, 2023.
In 2023, Summerfest will celebrate its 55th anniversary, a milestone for one of the most iconic music celebrations in America. Since its inception, Summerfest continues to distinguish itself by hosting the industry’s biggest acts at a world-class festival park and providing an unforgettable live music experience for fans of all ages, at an admission price that defies industry standards.
This anniversary also marks MWF’s continued commitment to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.
Patron Surveys Support Three Weekend Format
With the goal to identify patron preferences, MWF recently partnered with two national market research companies, SimpsonScarborough and LEGENDS. The research found that 80% of respondents said Friday and Saturday were among their three most preferred days to attend Summerfest; hosting the festival over three consecutive weekends will allow more Friday and Saturday event days.
In addition, 85% of respondents identified headlining entertainment and a lineup featuring a variety of music genres as reasons for why they attend the festival. A three-weekend format provides an extended booking window for the Summerfest entertainment team, offering more opportunities to add national talent throughout the day, while continuing to deliver one of the most diverse music festival lineups in the world.
“Since its inception, Summerfest’s goal has been to provide a world class music festival and gathering place for the community to enjoy,” said Don Smiley, CEO of Milwaukee World Festival, Inc. “As we celebrate our 55th anniversary, we feel fortunate to have a passionate fanbase. It is important to be responsive to fans’ interests by providing more opportunities to attend on weekends, bringing more national touring artists, and offering an enhanced Summerfest experience.”
Patrons Surveys Demonstrate Enormous Pride in Summerfest
Survey respondents also identified enormous pride in Summerfest. According to the survey’s findings:
- 93% say Summerfest is part of the fabric of Milwaukee’s culture and community
- 92% look forward to Summerfest every year
- 90% say Summerfest is a tradition they value
- 87% agree Summerfest generates an economic impact
“As the City of Festivals and a cornerstone of the Milwaukee community, we are humbled to see our fans, sponsors, and partners unrivaled positive sentiments toward the festival,” said Don Smiley, CEO of Milwaukee World Festival, Inc. “We look forward to the opportunities ahead to continue to serve our community in the best way possible for many years to come, and the 55th edition in 2023 promises to be exciting and memorable.”
General Admission tickets for Summerfest 2023 as well as announcements on artists playing the American Family Insurance Amphitheater during the festival will be available in the weeks to come. For more information visit Summerfest.com.
About Summerfest presented by American Family Insurance
Located in downtown Milwaukee, Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience. Since its inception in 1968, Summerfest continues to distinguish itself as a premier national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances on 12 stages, throughout the 75-acre festival grounds along Lake Michigan. The 2023 edition of Summerfest will take place on June 22-24, June 29-July 1, and July 6-8. For the latest information, visit Summerfest.com, or Facebook, Twitter, Instagram and TikTok: @Summerfest.
Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.