Fourth Annual Let The Music Play Program Grows in 2021

Posted: Nov 01, 2021

MILWAUKEE, WI (November 1, 2021) – Milwaukee World Festival, Inc. (MWF) and American Family Insurance are proud to announce that the application process for the fourth year of The Let The Music Play grant program is now open at . Non-profit organizations, or school programs that support music education, are encouraged to apply. The deadline for submitting an application is November 30, 2021. The selected grant recipients may also showcase their talents during Summerfest 2022. 

The grant distribution for the Let The Music Play program is larger this year, due to the proceeds from the “Curtains Up…Let’s Rock” event held in September 2021, presented by American Family Insurance and T&M Partners/Kelben Foundation.  This special event celebrated the opening of the new American Family Insurance Amphitheater, which hosted 18 concerts during its first two months of operation.

“MWF is proud to continue the Let The Music Play Program for the fourth year. We receive applications from a variety of deserving organizations every year, so we are especially excited to have additional support to work with, thanks to the generosity of American Family Insurance and T&M Partners/Kelben Foundation” said Don Smiley, President and CEO of Milwaukee World Festival, Inc.

“We value our partnership with Milwaukee World Festival and are pleased to continue our support of the Let the Music Play program,” said Seth Freeman, American Family Insurance associate vice president of marketing. “We believe these programs are important and meaningful, not only to the program participants but to the community and organizations of Milwaukee.”

Since its inception, the Let The Music Play grant program has awarded grants to 19 organizations including Girls Rock Milwaukee summer band camp, Golda Meir School and Latino Arts , Inc.  The program is open to non-profit organizations and schools that serve Milwaukee County through music-based programming for students aged 11 - 18. The Let The Music Play grant program is intended to represent the variety of music-based activities taking place in the greater Milwaukee community and is open to programs ranging from band, orchestra and jazz to musical theater and dance.

About Milwaukee World Festival, Inc. 
Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest presented by American Family Insurance, a three-weekend music festival featuring over 800 artists across 12 stages. .  Milwaukee World Festival, Inc. also maintains and improves Henry Maier Festival Park, located on 75 acres on the shores of Lake Michigan in Milwaukee, WI.  In addition to Summerfest, Henry Maier Festival Park hosts a variety of ethnic and cultural festivals, concerts, walks, runs, and other special events, attracting nearly 1.3 million people.  The mission of the organization is to promote an understanding of different ethnic cultures, the histories and traditions of various nationalities, harmony in the community, civic pride and provide a showcase for performing arts, activities and recreation for the public and employment opportunities for the youth of the community. For more details, visit,, Twitter: @Summerfest or Instagram: @Summerfest. 

About the American Family Insurance group
Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 232 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The GeneralHomesite and Main Street America Insurance. Across these companies the group has more than 13,500 employees nationwide.

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