When Summerfest kicks off on September 2, its newest major stage – the Generac Power Stage - located in the middle of Henry Maier Festival Park, will make its debut.

The following link contains downloadable photos and b-roll of the new Generac Power Stage: http://media.generac.com/generac-power-stage-sneak-peek/

We invite you to take a look and share the images with your audience.

The new stage prominently features significant stage improvements and new performance production capabilities, including:

  • Increased rigging capacity to support theatrical stage lights, along with new structural steel to support additional video components
  • New Generac signs on the stage, hospitality building, and a new pylon sign on the main walkway featuring a large-scale digital message center

Additionally, when the festival opens, attendees will notice the following:

  • Re-configuration of bench seating area to accommodate improved seating and ADA accessibility
  • New high-resolution video screens
  • Theatrical sound and lights featuring new search lights at the stage

Stage Line-up:
The new Generac Power Stage lineup includes:

September 2               
KennyHoopla - 4:00 p.m.
Cold War Kids - 10:00 p.m.

September 3               
Better Than Ezra - 4:00 p.m.
Falling In Reverse - 10:00 p.m.

September 4               
Rise Against - 10:00 p.m.

September 9               
DJ Jazzy Jeff - 4:00 p.m.
Alexander 23 - 8:00 p.m.
Quinn XCII - 10:00 p.m.

September 10             
JAHMED - 8:00 p.m.
G-Eazy - 10:00 p.m.

September 11             
Iration - 4:00 p.m.
311 - 10:00 p.m.

September 16             
Masked Wolf - 4:00 p.m.
Diplo - 10:00 p.m.

September 17             
Run The Jewels - 10:00 p.m.

September 18             
JEFF the Brotherhood - 6:00 p.m.
Thurston Moore - 8:00 p.m.
Pixies - 10:00 p.m.

Additional Note:
The new Generac Power Stage will also be used prior to Summerfest during the upcoming ethnic festivals.

Julie Dieckelman, Summerfest
Phone: 414-270-6517
Email: jdieckelman@summerfest.com

Tami Kou, Generac Power Systems
Phone:  262-544-4811 ext. 3950
Email: tami.kou@generac.com

About Summerfest presented by American Family Insurance
Summerfest presented by American Family Insurance has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, hosting the music industry’s biggest acts, emerging talent, and local favorites along with approximately 750,000 fans, for an unforgettable live music experience. The festival will take place September 2-4, 9-11, and 16-18, 2021.  Summerfest features over 1,000 performances on 12 stages, along with food, beverages, and activities, all in a world-class festival setting.  For more details, visit Summerfest, or Facebook, Twitter, and Instagram: @Summerfest.

About Generac
Founded in 1959, Generac is a leading global designer and manufacturer of a wide range of energy technology solutions and other power products. As an industry leader serving residential, light commercial, and industrial markets, Generac's products and solutions are available globally through a broad network of independent dealers, distributors, retailers, e-commerce partners, wholesalers and equipment rental companies, as well as sold direct to certain end user customers. For more information about Generac and its products and services, visit Generac.com.