MILWAUKEE, WI (February 18, 2021) - Milwaukee World Festival, Inc. and Briggs & Stratton today announced an agreement, extending the sponsorship of the Briggs & Stratton Big Backyard at Henry Maier Festival Park. This announcement extends a twenty-three-year relationship between the two organizations.

“We are grateful to Briggs & Stratton for their continued commitment to Summerfest, Henry Maier Festival Park and our community,” said Don Smiley, President and CEO of Milwaukee World Festival, Inc. “Briggs & Stratton is a long-time sponsor of the World’s Largest Music Festival and their new corporate leadership understands how the events held at Henry Maier Festival Park not only define Milwaukee’s identity as the City of Festivals, but also provide a substantial economic impact to the region,” he added.

“Briggs & Stratton has been a proud sponsor of Summerfest for many years; and under new ownership, our employees are enthusiastic about the Company's bright future. We are also excited to move forward as a strong employer and partner in the Milwaukee community,” said Steve Andrews, President and CEO of Briggs & Stratton. “Sponsorships such as the one we have with Summerfest that enhance the Milwaukee community remain an important facet of who we are, and we’re honored to continue this long-standing tradition of supporting music, entertainment, and all things Milwaukee.”

This agreement continues a partnership with Briggs & Stratton that began in 1997. For over two decades, the Briggs & Stratton Big Backyard with Miller Lite has hosted a wide variety of headlining artists including P!nk, Ray Charles, James Brown, Chicago, Pentatonix, Brandi Carlile, Dierks Bentley, Elvis Costello, LL Cool J, The Moody Blues, and Earth, Wind & Fire.  

During Summerfest, Briggs & Stratton will continue to showcase a wide array of commercial and residential products at their on-site exhibit.  In addition, the company will continue to engage employees and the community through their annual employee day event and various charitable initiatives.

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About Summerfest presented by American Family Insurance

Summerfest presented by American Family Insurance has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration.  Summerfest hosts the music industry’s biggest acts, emerging talent and local favorites along with approximately 750,000 fans, for an unforgettable live music experience. The festival got its start one year prior to Woodstock in 1968, and today features over 1,000 performances on 11 stages, along with food, beverages, and activities, all in a world-class lakeside festival setting. The 53rd edition of the festival is scheduled to take place September 2-4, 9-11, and 16-18, 2021. For more details, visit, or Facebook, Twitter, and Instagram: @Summerfest.

About Briggs & Stratton:

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, is focused on providing power to get work done and make people's lives better. Briggs & Stratton is the world’s largest producer of gasoline engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of commercial lithium-ion batteries, power generation, pressure washer, lawn and garden, turf care and job site products through its Briggs & Stratton®, Simplicity®, Snapper®, Ferris®, Vanguard®, Allmand®, Billy Goat®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For additional information, please visit and