A message to Summerfest fans from Milwaukee World Festival, Inc.:

For the first time in our greatest hits history, Summerfest is not happening this year. We’re going to miss seeing our Summerfest family and we know that you’re going to miss your favorite 11 days of the year.

But that doesn’t mean we don’t expect you to keep your festival traditions alive. Summerfest presented by American Family Insurance wants you to show us how you are going to Fest at home with your very own DIY Summerfest. And we’re going to make sure that you rock in style by giving away all of our Summerfest 2020 can coolers meant for the festival season. Grab your limited edition 16 oz. can cooler, crack open a cold one and crank up the music – not necessarily in that order – and Summerfest like no one is watching.

Stop by the Summerfest Box office Saturday, June 20, 2020 from 11:00 a.m. – 2:00 pick up a FREE limited edition 2020 festival 16 oz. can cooler (max 4 per person). In accordance with guidance from health officials, the can coolers will be given out from behind the box office windows. Markers have been placed on the ground so that individuals maintain 6 feet of physical distancing from each other. In addition, select Summerfest food vendors, including Famous Dave’s, Charcoal Grill, Pitch’s/Miss Katie’s, Saz’s and Pizza Man will have a limited quantity of can coolers available.

Want a chance to win tickets to the 2021 festival? Then we want to see your #DIYSummerfest. Post a pic or video of your DIY Summerfest between June 24 – July 5th on Facebook, Twitter, or Instagram and don’t forget the hashtag #DIYSummerfest for a chance to win tickets to next year’s festival. We mean it when we say - show us what you got Milwaukee!

Summerfest 2020 Merchandise Line:
Also launching on June 24, 2020 a variety of exclusive NEW Summerfest merchandise will be available to purchase online only at

Can Cooler Giveaway Saturday, June 20, 2020
From 11:00 a.m.- 2:00 p.m.
Please remember that social distancing guidelines will be in effect.
Limit 4 can coolers per person.

American Family Insurance Amphitheater / Summerfest Box Office
639 E. Summerfest Place
Henry Maier Festival Park