MILWAUKEE, WI (June 4, 2020) – The Milwaukee World Festival, Inc. Board of Directors made the decision to cancel Summerfest 2020 at a regularly scheduled meeting today, due to the ongoing uncertainty surrounding large gatherings due to the COVID-19 pandemic. This announcement comes after the festival was previously rescheduled to September, from its original dates in June 2020.
A statement from Don Smiley, President & CEO of Milwaukee World Festival, Inc. surrounding the cancellation:
After careful, diligent, and thoughtful consideration and out of an abundance of caution for the health and safety of our community - including artists, fans, vendors, participants and staff – Summerfest presented by American Family Insurance will not take place in September 2020, as previously announced.
It is our honor to be responsible for such a storied tradition. With five decades of festivals, countless legendary performances and millions of memories, Milwaukee World Festival, Inc. explored numerous options to ensure the Summerfest tradition could continue in 2020 in a safe and healthy manner. \
Yet, given the information available today, and the uncertainty surrounding very large gatherings, we cannot in good conscience proceed with the festival this year. The immediate future presents multiple levels of risk for our fans, and we choose the side of safety.
This announcement comes after our staff, sponsors and vendors have worked tirelessly over the past two months to reformulate the festival for the rescheduled 2020 dates. Our commitment to doing everything possible to preserve the social and economic impact of $186 million, which Summerfest generates annually is paramount, yet the uncertainties are too great.
Our present situation is especially disheartening, given that the new $53 million American Family Insurance Amphitheater was scheduled to open on June 24, ready to host over 20 superstars during and after Summerfest. We are grateful to American Family Insurance and all the donors who made this new venue possible, and look forward to welcoming artists and fans in 2021.
Refunds on Summerfest admission tickets purchased via Summerfest.com or Ticketmaster are available. Information regarding how to get a refund on festival admission tickets, as well as information regarding concert tickets for the American Family Insurance Amphitheater or the BMO Harris Pavilion can be found at Summerfest.com.
As we all face a challenging and unusual summer and fall ahead, we sincerely appreciate all the support demonstrated by our fans and sponsors and encourage you to support your favorite musicians in the months to come. We hope you will carry the spirit of Summerfest with you until we can be together again. May the magic of music fill your life with joy and memories.
Until Summerfest 2021, I remain, sincerely,
President & CEO
Summerfest presented by American Family Insurance
The World’s Largest Music Festival
This is the first time the festival has been canceled in its 53-year history. The dates of Summerfest 2021 will be announced in the coming weeks.
ABOUT SUMMERFEST PRESENTED BY AMERICAN FAMILY INSURANCE
Following its 1968 debut, Summerfest presented by American Family Insurance has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, hosting the music industry’s hottest stars, emerging talent and local favorites along with approximately 800,000 people from Milwaukee and around the world each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 12 stages, delectable food and beverages and interactive activities, all in a world-class festival setting. For more details, visit Summerfest.com, or Facebook, Twitter and Instagram: @Summerfest.