Families save with free admission on Kohl’s Family Day on Sunday, June 30

MILWAUKEE, WI (May 8, 2019) – Summerfest, presented by American Family Insurance, is partnering with Kohl’s (NYSE: KSS) for the ninth year to provide families with free admission to the festival during Kohl’s Family Day and hands-on activities for children of all ages at the Kohl’s Captivation Station throughout the 11-day festival.

As part of Kohl’s Family Day, on Sunday, June 30, 2019 from 12 – 3 p.m., the first 2,500 festivalgoers who donate three nutritious non-perishable food items will receive one free admission ticket, valid for the day and time of the promotion only. The Hunger Task Force will distribute the non-perishable food items to Milwaukee-area children, families and seniors. Suggested items include: canned chicken or tuna, fruits canned in 100% juice and low sodium vegetables.

“Kohl’s is proud to continue our partnership with Summerfest to offer families free access to one of Milwaukee’s most iconic festivals while at the same time helping to gather food items for Hunger Task Force,” said Jen Johnson, Kohl’s senior vice president, corporate communications. “We are also excited to bring back the Kohl’s Captivation Station which creates opportunities for families to participate in hands-on, educational activities together and enjoy engaging performances from some of Milwaukee’s best-in-class organizations all festival long.”

The Kohl’s Captivation Station, located on the south end of Henry Maier Festival Park, will be open from 12 – 7 p.m. every day of Summerfest. Attendees are invited to participate in a variety of free interactive activities, including: 

  • Kohl’s Wild Theater, conservation-themed theatrical performances from the Zoological Society of Milwaukee
  • ​​​​Kohl’s Building Blocks Program a Penfield Children’s Center initiative that promotes the health and positive development of children and celebrates their unique abilities
  • MPM & Kohl’s on the Move, an exhibit with real artifacts and specimens from the Milwaukee Public Museum

Children and families can also enjoy entertaining performances from Mad Science, Comedy Sportz, Join In and Dance, and more at the Kohl’s Captivation Station. Schedules for the Kohl’s Captivation Station are available at Summerfest.com and in the festival brochure.

Throughout its history, Kohl's and Kohl's Cares© have given nearly $115 million to support Milwaukee-area organizations that improve community health and family well-being. Through the Kohl’s Cares program, children’s books and plush toys are sold throughout the year with 100 percent of the net profit benefiting charitable initiatives nationwide. For more information on how Kohl’s supports family health and wellness, visit Corporate.Kohls.com.   

About Summerfest presented by American Family Insurance
Following its 1968 debut, Summerfest presented by American Family Insurance has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, hosting the music industry’s hottest stars, emerging talent and local favorites along with approximately 800,000 people from Milwaukee and around the world each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 12 stages, delectable food and beverages and interactive activities, all in a world-class festival setting. Summerfest 2019 takes place June 26-June 30 and July 2-7, 2019, closed on July 1.  For more details, visit Summerfest.com, Facebook.com/summerfest or Twitter: @Summerfest.

About Kohl’s 
Kohl’s (NYSE: KSS) is a leading omnichannel retailer with more than 1,100 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, Kohl’s offers amazing national and exclusive brands, incredible savings and an easy shopping experience in our stores, online at Kohls.com and on Kohl's mobile app. Since its founding, Kohl's has given more than $700 million to support communities nationwide, with a focus on family health and wellness. For a list of store locations or to shop online, visit Kohls.com. For more information about Kohl’s impact in the community or how to join our winning team, visit Corporate.Kohls.com or follow @KohlsNews on Twitter.