MILWAUKEE (June 25, 2018) – Summerfest presented by American Family Insurance is celebrating another year of being the “World’s Largest Music Festival.” The community and its fans are invited to the special Opening Ceremony on June 27, 2018 at 5:00 pm on the brand-new U.S. Cellular Connection Stage with FM106.1.

As part of the celebration, select Summerfest grounds crew and security staff will help thank patrons by distributing 25,000 FREE Summerfest 2018 weekday admission tickets ($14 value/ticket).  Fans visiting Henry Maier Festival Park who approach a participating staff member will receive one (1) weekday admission ticket, while supplies last.

“Last year celebrating the 50th was a chance for us to look back and as we head into this year’s Big Gig, we are truly looking forward as we unveil the reimagined North End of Henry Maier Festival Park, including a new North Gate entrance, U.S. Cellular Connection Stage, and the Klement’s Sausage & Beer Garden.  We care excited to have our fans experience these areas, from an easier way to get into the festival, to the tech forward U.S. Cellular Connection Stage featuring the largest video screen on the grounds, and the backyard picnic feel and acoustic music at Klement’s” said Don Smiley, President and CEO of Milwaukee World Festival, Inc.

Other Opening Day highlights include:

  • Johnson Controls “Stomp Out Hunger Day” with FOX6. All patrons arriving between noon – 3:00 p.m. who donate 3 non-perishable food items will receive 1 FREE weekday admission ticket, valid for the day and time of the promotion only. Donations will be accepted at the Mid Gate as well as the North and South Gates. All donations benefit Hunger Task Force.
  • The Summerfest Big Bang Fireworks will light up the sky live on the grounds at 9:30 p.m., presented by Menards and WISN-TV.
  • The Summerfest Parade will start at 3:00 p.m. on the south end of Henry Maier Festival Park near the American Family Insurance Amphitheater Forecourt and complete a full lap of the grounds.
  • The American Family Insurance House is open noon – 9:30 p.m.  This innovative space offers inspiration and fun for every concert goer. The house and interactive programming allows fans to find out their inner rock star persona, design bandanas from a variety of colors and patterns, as well as the chance to relax on the second floor deck, which overlooks the festival.
  • Green Bay Packers President and CEO Mark Murphy will be in attendance for the official ribbon cutting of the first stop of the Lambeau Field Live exhibit at 3:00 p.m. It features versions of everything football fans love about Lambeau Field, only on a smaller scale! Touch history at the Packers Hall of Fame, shop at the Packers Pro Shop, and slip on virtual reality googles to be part of the game day action.
  • Imagine Dragons headlines the American Family Insurance Amphitheater, with special guest Grace VanderWaal.
  • Other headliners include Lil Uzi Vert, Alesso, Ian Anderson Presents Jethro Tull 50th Anniversary Tour, Grizzly Bear, Kane Brown, The All-American Rejects, Party Favors, Walker Hayes, Lukas Nelson & Promise of the Real.

For more information visit

About Summerfest presented by American Family Insurance

Summerfest presented by American Family Insurance will take place June 27-July 1 and July 3-July 8 from noon until midnight and will be closed on Monday, July 2. Following its 1968 debut, Summerfest has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, bringing the music industry’s hottest stars, emerging talent and local favorites along with approximately 800,000 people from Milwaukee and around the world together each year for an unforgettable live music experience.  During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages and interactive activities, all in a world-class festival setting.  Patrons can also enjoy the brand-new interactive North Gate as well as U.S Cellular Connection Stage.  For more details, visit, or Twitter: @Summerfest or download the 2018 Summerfest App