MILWAUKEE (June 20, 2018) – Summerfest presented by American Family Insurance announced exciting new updates for the Official Summerfest App, fueled by Pepsi.  There’s no better guide to this year’s lineup, stage schedules and entire Summerfest experience than the Summerfest App.  Sync the online festival schedule to your mobile device to keep up-to-date, get schedule recommendations, find where all your favorite beers are sold and discover new artists – AND, it’s FREE!

The following NEW features to the Summerfest App were just released:

U.S. Cellular Lights®

Before the headlining show at the new U.S. Cellular® Connection Stage each night, fans can participate in a crowd-sourced synchronized light show — using their smartphones — to help “Light the Stage” as artists prepare to come on stage.  To participate, fans simply need to download the Summerfest app, click on Light Show in the main menu, and follow a few simple steps.  Before the show, fans will see a countdown on the stage screen, which will tell them when to open their Summerfest App to join in “U.S. Cellular Lights.”

Photo Hunt – Summerfest Explorer Game

Explore the festival grounds, capture the moment, and start making unforgettable memories with the Summerfest Explorer Game!  To play, open the Summerfest Explorer feature on the App and snap photos at various Summerfest locations for the chance to win one of 11 2019 Summerfest Power Passes. Collect all the photos and then share the completed photo card on Instagram using #summerfestexplorer for a chance to win.  (Official rules and map locations are available in the App).

iMessage Feature

New this year, iPhone users can share schedules or set up a plan to meet friends right from an iMessage conversation. The PLAN feature allows users to exchange schedules and coordinate their favorited live shows at the festival with other iPhone users.  The MEET feature lets users choose from several locations at Summerfest and set a time and place to meet via group text. These features are only available on iPhones.

Beer Map

There are over 35 types of malt beverages sold at Summerfest, including three NEW Terrapin IPA’s and Crispin Rosé. New this year, there is an interactive map of where fans can find their favorite cold adult beverage. Patrons must be 21+ to purchase alcoholic beverages.

The 2018 Summerfest App is FREE to download on the Apple or Google Play stores

About Summerfest presented by American Family Insurance
Following its 1968 debut, Summerfest presented by American Family Insurance has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, hosting the music industry’s hottest stars, emerging talent and local favorites along with approximately 850,000 people from Milwaukee and around the world each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 12 stages delectable food and beverages and interactive activities, all in a world-class festival setting. Summerfest 2018 takes place June 27-July 1 and July 3-8, 2018, closed on July 2.  For more details, visit, or Twitter: @Summerfest.