MILWAUKEE (May 9, 2018) –Summerfest is excited to announce that the popular admission promotion, Throwback Thursday, presented by Pick ‘n Save, will be returning on Thursday, June 28, 2018.  Throwback Thursday features daytime headliner concerts and special admission and beverage discounts from noon – 6 pm.

On Throwback Thursday ALL beverages will be 50% off (excluding ice cream drinks and smoothies) from noon – 6:00 p.m.  In addition, Pick ‘n Save customers will receive four (4) FREE Summerfest tickets, valid ONLY for Throwback Thursday presented by Pick ‘n Save, June 28th (noon-6 pm) for every $50 they spend at Pick ‘n Save locations, from May 9 through June 12, 2018. (The offer is printed at the bottom of the receipt and must be redeemed in person at the Summerfest ticket windows at the entry gates on June 28, 2018. Limit three (3) offers / twelve (12) tickets per transaction).

Throughout the Throwback Thursday celebration, fest-goers can enjoy music throughout the day from past decades by performers including The Posies, Matthew Sweet, Alient Ant Farm, Lit, The Crystal Method, Sugar Hill Gang featuring Grandmaster Mele Mel & Scorpio Furious 5, The Ides of March featuring Jim Peterik, The Buckinghams, Cryan’ Shames, New Colony Six, Shadows of Knight and The New Power Generation.

“We added Throwback Thursday to our lineup last year and it proved to be one of our most popular admission promotions - we are thrilled to bring it back for 2018,” said Don Smiley, President and CEO of Milwaukee World Festival, Inc. “Throwback Thursday is a nod to nostalgia and celebrates the rich musical history of Summerfest.”

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About Summerfest presented by American Family Insurance
Following its 1968 debut, Summerfest presented by American Family Insurance has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, hosting the music industry’s hottest stars, emerging talent and local favorites along with approximately 850,000 people from Milwaukee and around the world each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 12 stages delectable food and beverages and interactive activities, all in a world-class festival setting. Summerfest 2018 takes place June 27-July 1 and July 3-8, 2018, closed on July 2.  For more details, visit, or Twitter: @Summerfest.