MILWAUKEE, WI (December 7, 2017) -  Milwaukee World Festival, Inc. and Uline announced today a new capital project which will build a new Uline Warehouse stage at the north end of Henry Maier Festival Park and continue Uline’s sponsorship of Summerfest presented by American Family Insurance. The announcement was made during a meeting of the Milwaukee World Festival, Inc. Board of Directors.

The sponsorship extension includes the Uline Warehouse venue, as well as official status as the Official Office Supplier of Summerfest.

“We are thrilled to expand our partnership with Uline, a company that appreciates the value of Summerfest as an accessible festival experience for our entire community,” said Don Smiley, President and CEO of Milwaukee World Festival, Inc.  “With this capital commitment we will have reconstructed seven major stage areas by 2020. We are exceptionally grateful to our sponsors for their support in making Henry Maier Festival Park a world-class venue,” he added.

“ULINE is excited to extend its relationship with Summerfest and continue to help the festival be a key part in making Milwaukee and southeast Wisconsin a great place to live,” said Brian Shenker, Uline Vice President of Customer Development. “In addition, the Summerfest partnership brings broader recognition of the ULINE brand as we look to expand the business with quality people interested in joining the ULINE team at our Corporate Headquarters in Pleasant Prairie and our new distribution facility in Kenosha.”

This agreement continues a partnership with Uline that began in 2011 when Uline sponsored the Sports Court.  In 2013, the company became a major festival stage sponsor, naming the Uline Warehouse with Miller Lite.  Over the past several years, the Uline Warehouse has hosted a wide variety of headliners including Hunter Hayes, Chris Issak, T-Pain, Michael McDonald, Joan Jett & The Blackhearts, OK Go, Brett Eldridge, “Weird Al” Yankovic, The Chainsmokers and many, many more.

Longtime Summerfest collaborator Eppstein Uhen Architects has been selected to concept, design and lead the project into construction. As provided in the lease between the City of Milwaukee and Milwaukee World Festival, Inc., this capital project is subject to the review and approval of the Board of Harbor Commissioners on behalf of the City of Milwaukee.

Renderings of the new stage will be available in the coming months.  For more information, visit

About Summerfest presented by American Family Insurance
Following its 1968 debut, Summerfest presented by American Family Insurance has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, hosting the music industry’s hottest stars, emerging talent and local favorites along with approximately 850,000 people from Milwaukee and around the world each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages and interactive activities, all in a world-class festival setting. For more details, visit, or Twitter: @Summerfest.


Uline, headquartered in Pleasant Prairie, WI, is a leading distributor of shipping, industrial and packaging materials to businesses throughout North America.  With over 32,500 quality products in stock at eleven locations and 5,500 dedicated employees, businesses receive knowledgeable 24/7 customer service, accurate and reliable same day shipping and the highest quality products.  For more information about Uline, its wide range of products, or great career opportunities visit