MILWAUKEE, WI (July 5, 2017) – Are You a Summerfest FAN FOR LIFE?  As Summerfest presented by American Family Insurance wraps up its 50th edition, Summerfest officials released details on an exciting promotion celebrating lifelong Summerfest fans - FAN FOR LIFE. 

On Sunday, July 9, 2017 from noon – 3 pm Summerfest will give away 30,000 general admission tickets, while supplies last, to the 2018 festival.  The FREE admission ticket that fans receive will also include the chance to win one of 50 lifetime FAN FOR LIFE passes to Summerfest, which allows the winner FREE daily admission to ALL future Summerfests.  In addition, hundreds of other prizes will be awarded, including:

  • Summerfest 2018 11-day Power Passes
  • Summerfest 50th “50 Years of Smiles” commemorative book

During a special “Cheers to 50 Years” ceremony at 3:30 pm in the Miller Lite Oasis on July 9th, fans in attendance holding their FREE admission ticket will find out if they have won a prize.  Winners will be announced during the ceremony.

“As we close the 50th edition of Summerfest, we want to thank our fans and the community for their loyalty to the festival by giving away the best prize possible – a lifetime pass to Summerfest.  We would not be looking to the next 50 years if it were not for our incredible fans,” said Don Smiley, Milwaukee World Festival, Inc. President and CEO.

Fans can visit for more details on the FAN FOR LIFE promotion as well as complete contest rules

About Summerfest presented by American Family Insurance
Summerfest 2017 presented by American Family Insurance – the festival’s 50th edition – will take place June 28 – July 2 and July 4 – July 9 from noon until midnight and will be closed Monday, July 3. Following its 1968 debut, Summerfest has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, hosting the music industry’s hottest stars, emerging talent and local favorites along with approximately 850,000 people from Milwaukee and around the world each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages, all in a world-class festival setting. For more details, visit, or Twitter: @Summerfest.