Summerfest presented by American Family Insurance announces details  of a new elevated viewing deck on the grounds – Level Up - an exclusive area located in the renovated Miller Lite Oasis area, overlooking the stage. It will feature a private bar and restrooms, seating, and flat-screen TVs.  Level Up will be open during the 11 days of Summerfest and guests will receive a wristband which will allow come and go access from 6:00 pm – midnight. 

To reserve a spot in Level Up, fest-goers must purchase a ticket either online at, 1-800-745-3000 or at the American Family Insurance Amphitheater Box Office for $100 per person (ticketing fees not included).  Level Up ticket includes admission to Summerfest, 2 beverages, evening appetizer, as well as the amenities listed above.  For more information, log onto

During Summerfest, guests will be able enjoy concerts in the comfort of the new Level Up deck by headliners including Flume, Bleachers, Ludacris, Walk The Moon, DNCE, Lee Brice, and many more. 

“Our fans have asked for this type of hospitality area and we are excited to offer Level Up for Summerfest’s 50th edition to enhance our fans concert experience,” stated Don Smiley, President and CEO of Milwaukee World Festival, Inc.

Level Up Advance Purchase Tickets:

Reserved tickets for Level Up will be available for each day of Summerfest, beginning on Monday, May 22, 2017.  Patrons may purchase a ticket for Level Up for $100 per person (plus ticketing fees).  Each reserved ticket for Level Up at the Miller Lite Oasis includes admission to Summerfest and access to the deck from 6 pm - midnight.  Tickets are available through, 1-800-745-3000 or at the American Family Insurance Amphitheater Box Office. 

Level Up Deck On-Sale Dates

Level Up Ticket Date

Evening Headliner

On-Sale Date

On-Sale Time

June 28


May 22

10:00 am

June 29

Steve Aoki


12:00 pm

June 30

Jon Bellion

May 23

10:00 am

July 1



12:00 pm

July 2


May 24

10:00 am

July 4

Alessia Cara


12:00 pm

July 5


May 25

10:00 am

July 6

Tegan and Sara


12:00 pm

July 7

Walk The Moon

May 26

10:00 am

July 8



12:00 pm

July 9

Lee Brice


2:00 pm 

About Summerfest presented by American Family Insurance
Summerfest 2017 presented by American Family Insurance – the festival’s 50th edition – will take place June 28 – July 2 and July 4 – July 9 from noon until midnight and will be closed Monday, July 3. Following its 1968 debut, Summerfest has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, hosting the music industry’s hottest stars, emerging talent and local favorites along with approximately 850,000 people from Milwaukee and around the world each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages, all in a world-class festival setting. For more details, visit, or Twitter: @Summerfest.