Summerfest Celebrates its 50th Edition with Throwback Thursday on June 29th

Presented by Pick ‘n Save

MILWAUKEE (May 1, 2017) – In honor of Summerfest’s 50th edition, Milwaukee World Festival, Inc. is excited to announce Throwback Thursday, presented by Pick ‘n Save, on Thursday, June 29, 2017.  In addition to special daytime headliners, special admission and beverage discounts will be offered from noon – 6 pm.

Throughout the Throwback Thursday celebration, fest-goers can enjoy music throughout the day from past decades by performers including:

  • Foghat – 4PM – BMO Harris Pavilion with Miller Lite
  • Tommy Tutone Band – 4PM – U.S. Cellular Connection Stage with FM106.1
  • Fishbone – 4PM – Briggs & Stratton Big Backyard with Coors Light and Tap Milwaukee
  • Slaughter – 4PM – Harley-Davidson Roadhouse with Miller Lite
  • The Suburbs – 4PM – Miller Lite Oasis
  • The Church – 5PM – Uline Warehouse with Miller Lite and Super 18: The CW & My 24
  • Berlin, featuring Terri Nunn – 5:30PM – U.S. Cellular Connection Stage with FM106.1
  • Soul Asylum – 5:30PM – Miller Lite Oasis

As a special admission offer, Pick ‘n Save customers can receive four (4) FREE Summerfest tickets, valid for Throwback Thursday presented by Pick ‘n Save, June 29th (noon-6 pm) for every $50 they spend at Pick ‘n Save locations, from May 10 through June 13, 2017. The offer is printed at the bottom of the receipt and must be redeemed in person at the Summerfest ticket windows at the entry gates on June 29th, 2017. Limit three (3) offers / twelve (12) tickets per transaction.

In addition, from noon-6 pm on Throwback Thursday presented by Pick ‘n Save, all beverages will be 50% off (excluding ice cream drinks and smoothies). 

“Throwback Thursday celebrates five decades of bringing music to the community with a nod to the past, featuring performances by Foghat, Berlin, and more,” stated Don Smiley, Summerfest President and CEO. ”To keep the celebration going, we will carry over the retro feel of the day with some of our evening headliners on June 29th – Toto, Peter Wolf, Brian Setzer, and Hanson.  Since 1968 we have hosted the best in the music business, and Throwback Thursday is certainly a day to reflect and reminisce,” Smiley added.

About Pick ‘n Save
Pick ‘n Save is the largest of four grocery banners of Roundy’s Supermarkets, Inc., a wholly-owned subsidiary of The Kroger Co. (NYSE:KR).  In its 42nd year and with over 100 locations throughout the state of Wisconsin, Pick ‘n Save is Wisconsin’s grocer, offering customers fresh products, restaurant quality prepared foods, meal ideas and food and beverage pairings at everyday low prices.  Pick ‘n Save is where Wisconsin saves!

About Summerfest presented by American Family Insurance
Summerfest 2017 presented by American Family Insurance – the festival’s 50th edition – will take place June 28 – July 2 and July 4 – July 9 from noon until midnight and will be closed Monday, July 3. Following its 1968 debut, Summerfest has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, hosting the music industry’s hottest stars, emerging talent and local favorites along with approximately 850,000 people from Milwaukee and around the world each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages and interactive activities, all in a world-class festival setting. For more details, visit, or Twitter: @Summerfest.