Summerfest Celebrates its 50th Edition with a Series of Historical Exhibits
Presented by Pick ‘n Save

MILWAUKEE (March 15, 2017) – In honor of Summerfest’s 50th edition, Milwaukee World Festival, Inc. is excited to announce Summerfest 50, a retrospective of Summerfest’s history presented in partnership with the Milwaukee County Historical Society. Sponsors of the series include Pick ‘n Save, American Family Insurance, Derse, and Johnson Controls, Inc.  Media sponsors include Milwaukee’s Hometown Rock 96-5 WKLH, and WISN 12.

After 50 years of bringing the Milwaukee community and beyond together, Summerfest presented by American Family Insurance has a proud story to tell. The astonishing line-up of artists and musicians is a huge part of it, but the festival’s history also embodies community tradition and a strong passion for bringing people together to celebrate summer. The exhibit will illustrate decades of festival highlights through large graphic panels, interactive components, and displays of original posters, banners, and vintage memorabilia. Visitors can expect to dig deep into Summerfest’s history, from its “founding fathers” to the world-class musicians that make it the festival it is today.

In an effort to best share this historical celebration with the community, there will be three components to the exhibit:

  • A traveling display that will visit select Pick ‘n Save locations from May – June and neighboring counties on the following dates:

April 26 – May 8: Racine Public Library
May 10 – May 22: Brown County Library
May 24 – June 5: Sheboygan County Library
June 7 – June 17: Wisconsin Historical Society
June 20 – June 26: University of Wisconsin-Milwaukee Libraries

  • A comprehensive exhibit that will be housed at the Milwaukee County Historical Society, open to the public May 18 - Sept, complemented by the current exhibit Memories and Melodies: 200 Years of Milwaukee Music
  • An interactive installation on the Summerfest grounds developed by Derse, a Milwaukee-based marketing agency and exhibit builder that will be open during the duration of Summerfest’s 50th

Because the best storytellers are the fans themselves, Summerfest and Milwaukee County Historical Society invite the public to help curate the exhibit in the months leading up to the opening. Visit or, to fill out a submission form if interested in donating artifacts, documents, or photographs that may be appropriate for the Summerfest 50 collection.

To build extra excitement for this year’s festival, a special open house happy hour event will be hosted on June 14 at the Milwaukee County Historical Society from 5:00 p.m. – 7:00 p.m. as part of the kick-off to River Rhythms Summer Concert Series in Pere Marquette Park. To learn more about Summerfest’s history highlights, view our timeline through the decades at

About Pick ‘n Save
Pick ‘n Save is the largest of four grocery banners of Roundy’s Supermarkets, Inc., a wholly-owned subsidiary of The Kroger Co. (NYSE:KR).  In its 42nd year and with over 100 locations throughout the state of Wisconsin, Pick ‘n Save offers customers fresh products, restaurant quality prepared foods, meal ideas and food and beverage pairings at everyday low prices.  Pick ‘n Save is where Wisconsin saves!

About the Milwaukee County Historical Society
The Milwaukee County Historical Society was founded in 1935 to collect, preserve and make available materials relating to the history of the Milwaukee community. Through a broad range of activities, the Historical Society seeks to celebrate and preserve our local history. In promoting a greater appreciation of Milwaukee County’s heritage, the Historical Society hopes to develop a better understanding of the issues and challenges facing Milwaukee County today.

About Summerfest presented by American Family Insurance
Summerfest 2017 presented by American Family Insurance – the festival’s 50th edition – will take place June 28 – July 2 and July 4 – July 9 from noon until midnight and will be closed Monday, July 3. Following its 1968 debut, Summerfest has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, hosting he music industry’s hottest stars, emerging talent and local favorites along with approximately 850,000 people from Milwaukee and around the world each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages and interactive activities, all in a world-class festival setting. For more details, visit, or Twitter: @Summerfest.