Multi-Year Agreement Includes Additions to Festival Experience for BMO Customers

MILWAUKEE (February 15, 2017) - Milwaukee World Festival, Inc. and BMO Harris Bank are excited to announce the renewal of their partnership and exciting new enhancements specifically for BMO Harris Bank customers during Summerfest’s 50th.

This agreement continues a valued partnership that began in 2006.  In 2012, the BMO Harris Pavilion was launched and since the addition of the stage, Summerfest has been able to host major artists like Willie Nelson, New Order, Sheryl Crow, The Isley Brothers and the Hollywood Vampires; all with amphitheater style viewing and the beautiful backdrop of Lake Michigan. 

As part of the “BMO Effect,” which aims to provide special perks for customers, BMO Harris Bank has plans to add to the festival experience for its customers during Summerfest’s 50th by offering the following:

  • A dedicated entrance on the south end of the grounds that offers BMO Harris Bank customers easily accessible and exclusive entry to the festival.
  • Free ATM transactions on the grounds through the entire Summerfest festival season for BMO Harris Bank customers.
  • A discount on merchandise at the Summerfest store when using a BMO Harris Bank card.

And, as a special nod to the history of the partnership, Steve Miller Band will headline the BMO Harris Pavilion during Summerfest’s 50th in honor of their performance in 2012, which opened the stage to the public. 

“We are thrilled to extend our partnership with Milwaukee World Festival, offering BMO Harris Bank customers an exclusive experience to one of the most renowned festivals in the country,” said David Casper, president and chief executive officer, BMO Harris Bank. “Milwaukee has such a great energy year-round and Summerfest serves as another reason to attract people to the heart of the Midwest to enjoy summer concerts with friends and family.”

“BMO Harris Bank has been a sponsor that has contributed immensely to Summerfest with the construction of the BMO Harris Pavilion, one of the most popular and scenic stages on the grounds,” said Don Smiley, President & CEO of Milwaukee World Festival, Inc.  “BMO Harris Bank is consistently creating new ways to better serve their customers and our patrons and with this partnership renewal, we will be sure to notice the positive impact of the ‘BMO Effect’ throughout Henry Maier Festival Park.  BMO Harris Bank has repeatedly proven themselves as one of our community’s most generous corporate citizens.”

Additionally, BMO Harris Bank will continue to extend their support to Summerfest Foundation, Inc. and serve as presenting sponsor of the annual Summerfest Rock ‘n Sole Run for the next five years Separate from Milwaukee World Festival, Inc., the run is produced by the foundation and raises funds that support charitable partners and local music education programs.  BMO’s support of the Summerfest Rock ‘n Sole Run demonstrates their commitment to helping Summerfest Foundation, Inc. support the Milwaukee community.

About BMO Harris Bank

BMO Harris Bank provides a broad range of personal banking products and solutions through nearly 600 branches and approximately 1,300 ATMs in Illinois, Wisconsin, Indiana, Kansas, Missouri, Minnesota, Arizona and Florida.  BMO Harris Bank’s commercial banking team provides a combination of sector expertise, local knowledge and mid-market focus throughout the U.S.  For more information about BMO Harris Bank, go to the company fact sheet.  Banking products and services are provided by BMO Harris Bank N.A. and are subject to bank and credit approval.  BMO Harris Bank® is a trade name used by BMO Harris Bank N.A.  Member FDIC.  BMO Harris Bank is part of BMO Financial Group, a North American Financial organization with approximately 1,500 branches, and CDN $688 billion in assets (as of October 31, 2016). 

About Summerfest

Summerfest 2017 – the festival’s 50th edition – will take place June 28 – July 2 and July 4 – July 9 from noon until midnight and will be closed Monday, July 3.  Following its 1968 debut, Summerfest has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, hosting he music industry’s hottest stars, emerging talent and local favorites along with approximately 850,000 people from Milwaukee and around the world each year for an unforgettable live music experience.  During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages and interactive activities, all in a world-class festival setting.  Patrons can also enjoy Miller Lite, the Official Beer of Summerfest.  For more details, visit, or Twitter: @Summerfest.