MILWAUKEE, WI (June 4, 2015) - Summerfest is partnering with Kohl’s Department Stores (NYSE: KSS) for the fifth year to provide families the opportunity to enjoy Kohl’s Family Day and the Kohl’s Captivation Station during Summerfest 2015.  The partnership offers educational, fun and creative activities for children of all ages and their families, as well as the opportunity for patrons to gain free admission to the festival.

As part of Kohl’s Family Day, on Sunday, June 28 from Noon – 3p.m., the first 2,500 patrons who donate three (3) non-perishable food items for kids will receive one (1) FREE Summerfest admission ticket valid for that day.  Suggested items include peanut butter, canned fruit and macaroni and cheese.  This popular promotion has been successful in raising thousands of pounds of food donations for Hunger Task Force over the years and will once again support the organization.

“Kohl’s is proud to partner with Summerfest on Kohl’s Family Day to provide families access to Milwaukee’s most  premiere music festival at no cost, all while assisting Hunger Task Force collect essential food items for those in need,” said Bevin Bailis, Kohl’s senior vice president of communications and public relations. “We are also excited to share Kohl’s Captivation Station with even more families as the interactive stations and creative performances from our Milwaukee partners are a huge hit with children visiting the festival.”

The Kohl’s Captivation Station will be open from Noon – 7:00 p.m., every day of Summerfest and located on the south end of Henry Maier Festival Park.  Attendees will be able to participate in programs including:

  • Kohl’s Color Wheels
    An art-making experience in partnership with the Milwaukee Art Museum
  • Kohl’s Design It! Mobile Lab
    A joint venture with Discovery World that lets children create unique three-dimensional do-it-yourself projects to take home
  • Kohl’s Wild Theater
    Conservation-themed performances using drama, songs and puppetry with the Zoological Society of Milwaukee
  • Kohl’s Building Blocks Workshop
    A partnership with Penfield Children's Center to provide interactive activities and share information about the development of children of all abilities
  • Kohl’s Cares Grow Safe & Healthy Program
    An interactive mobile unit teaching children and families how to keep safe and healthy with help from Children's Hospital of Wisconsin

Throughout the festival, the Kohl’s Captivation Station will also showcase entertaining performances from Mad Science, Comedy Sportz, Join In and Dance, Milwaukee Community Circus, the Figureheads and more!  Schedules for the Kohl’s Captivation Station are available on and through the Official Schedule.

About Summerfest

Summerfest 2015 will take place June 24 - 28 and June 30 – July 5 from Noon until Midnight and will be closed Monday, June 29.  Following its 1968 debut, Summerfest has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, bringing the music industry’s hottest stars, emerging talent and local favorites along with approximately 900,000 people from Milwaukee and around the world together each year for an unforgettable live music experience.  During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages and interactive activities, all in a world-class festival setting.  Patrons can also enjoy Miller Lite, the Official Beer of Summerfest.  For more details, visit, or Twitter: @Summerfest.

About Kohl’s 

Kohl’s (NYSE: KSS) is a leading specialty department store with 1,164 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, the company offers amazing national and exclusive brands, incredible savings and inspiring shopping experiences in-store, online at and via mobile devices. Committed to its communities, Kohl’s has raised more than $274 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For additional information about Kohl’s philanthropic and environmental initiatives, visit For a list of store locations and information, or for the added convenience of shopping online, visit

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