MILWAUKEE (June 3, 2015) - Summerfest officials are excited to announce that for the first time in Summerfest history, the event will be streamed live to the world via a partnership with Live Media Group, the industry leader in live event production, broadcast and technology.  For all 11 nights of Summerfest, viewers will be able to catch live performances from multiple acts that spans across four, high-definition channels using the new nowlive™ video platform, which will be accessible through  This partnership brings a one of a kind, live music experience to fans around the globe, through a live web and mobile broadcast.

The state-of-the-art nowlive™ platform is the only live stream player which allows users to watch up to four stages simultaneously and seamlessly switch between views within those stages. The nowlive™ video technology truly puts the audience in control, allowing a custom viewer experience never before seen in music festival coverage. 

 “The nowlive™ platform allows audiences to have the ultimate control of their Summerfest live viewing experience,” said Brad Sexton, President and CEO of Live Media Group. “Having produced a great number of music festivals, concerts and entertainment broadcasts, we heard from our clients loud and clear; they desire to offer something original and unique from a video player technology standpoint, and we know audiences want more control of their premium viewing experiences.” 

The nowlive™ video technology is the best-in-class video platform used by a number of destinations and brands including The Emmys, NBC, ABC, Warner Bros., and Tortuga Music Festival.  With features including Grid View™, Picture-in-Picture, Social Stream™ and Photo Stream™, this experience is unlike any music festival coverage seen or experienced prior.

 “We’re thrilled to include Live Media Group in our growing roster of Summerfest partners,” said John Boler, Chief Marketing Officer of Summerfest. “Their planned initiative will be pivotal in bringing Summerfest and artists’ performances to the world using their unique nowlive™ technology.”  This is the first time in Summerfest history that a live multi-stage broadcast will be produced.  “Summerfest has been delivering unforgettable live music experiences to music fans for over 47 years, and now through this initiative, Summerfest will happen live online and on mobile as well,” Boler added.

About Live Media Group

Live Media Group (LMG) is the premier full service entertainment and technology company offering turnkey solutions for first and second screens. Our complete line of services ensure seamless executions of live events from creative conception, live production, transmission and encoding to the new standard-setting nowlive™ video player, post production and complete video metric delivery. Visit us at or ‘like’ us on Facebook. For the very latest news on LMG, follow us on Twitter @LiveMediaGrp

About Summerfest

Summerfest 2015 will take place June 24 - 28 and June 30 – July 5 from Noon until Midnight and will be closed Monday, June 29.  Following its 1968 debut, Summerfest has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, bringing the music industry’s hottest stars, emerging talent and local favorites along with approximately 900,000 people from Milwaukee and around the world together each year for an unforgettable live music experience.  During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages and interactive activities, all in a world-class festival setting.  Patrons can also enjoy Miller Lite, the Official Beer of Summerfest.  For more details, visit, or Twitter: @Summerfest or download the 2015 Summerfest App.