MILWAUKEE (March 23, 2015) – Milwaukee World Festival, Inc. officials are excited to announce the seventh major show slated for Summerfest 2015. Top Dawg Entertainment's Platinum-selling Grammy-nominated recording artist Kendrick Lamar with special guest ScHoolboy Q will headline the Marcus Amphitheater on Wednesday, July 1.

Kendrick is one of the rare artists who has achieved critical and commercial success while earning the respect and support of those who inspired him. The huge success of his first major label album, good kid, m.A.A.d city (2012), positioned Kendrick as an exceptional storyteller and landed him seven Grammy nominations, including Best New Artist and Album of the Year. Proving his ability to create compelling concept albums, his latest release, To Pimp a Butterfly, has been met with critical acclaim and includes tracks featuring Snoop Dogg, Bilal, Thundercat and George Clinton. Joining the tour is ScHoolboy Q, chart-topping hip hop artist and longtime collaborator with Kendrick Lamar. 

Tickets for Kendrick Lamar's show on July 1 go on sale Friday, April 10 at 10:00 am CST and include Summerfest admission. Tickets can be purchased at the Summerfest Box Office in person and by phone at 1.414.273.2600, Ticketmaster Ticket Centers, Walmart stores, online at and by phone at 1.800.745.3000 (live Ticketmaster Agent) or 1.866.448.7849 (“Ticketmaster Express” automated phone line). Patrons may also utilize “ticketfast” at to print barcoded concert tickets from home. Convenience fees may be added to all purchases. .

PLEASE NOTE: To purchase Marcus Amphitheater tickets in person at the Summerfest Box Office on the day of the on sale, patrons must visit the temporary location at the Mid Gate on the corner of Harbor Drive and Chicago Street. Parking will be available across the street.

A “Stay Connected” pre-sale will be available prior to tickets going on sale to the general public for fans that subscribe to receive Summerfest News email alerts at or connect with Summerfest on Facebook and Twitter. The "Stay Connected" pre-sale for Kendrick Lamar will run Thursday, April 9 from 10:00 am – 10:00 pm CST or until pre-sale inventory has been exhausted.

Summerfest 2015 will take place June 24 - 28 and June 30 – July 5 from Noon until Midnight and will be closed Monday, June 29.Following its 1968 debut, Summerfest has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, bringing the music industry’s hottest stars, emerging talent and local favorites along with approximately 900,000 people from Milwaukee and around the world together each year for an unforgettable live music experience. During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages and interactive activities, all in a world-class festival setting. Patrons can also enjoy Miller Lite, the Official Beer of Summerfest. For more details, visit, or Twitter: @Summerfest.