Miller Lite

Frequently Asked Questions


When is Summerfest?

Summerfest will take place over three consecutive weekends (Thursday-Saturday) from Noon to midnight, June 22-24, June 29 - July 1 and July 6-8, 2023.


American Family Insurance Amphitheater Tickets
A separate ticket is required for all shows at the American Family Insurance Amphitheater during Summerfest. BONUS your American Family Insurance Amphitheater ticket also includes same-day access to the Summerfest grounds and festival stages. Enjoy all the festival stages, vendors, and more during the day before making your way to the main event of the night in the Amphitheater.

Summerfest General Admission / Multiday Passes
A Summerfest General Admission ticket / Multiday pass allows access to the Summerfest grounds and festival stages during operating hours (Noon-Midnight). Summerfest General Admission tickets and passes are are NOT valid for admission to American Family Insurance Amphitheater shows.

BMO Reserved Seating
Not offered until the BMO Harris Pavilion stage lineup is announced. Reserved seat tickets will be available for each evening headlining concert, in sections 1 - 5 of the BMO Harris Pavilion. Each reserved ticket also includes same-day admission to Summerfest (NOT valid for admission to American Family Insurance Amphitheater shows). Come early and enjoy the festival - your seat will be waiting for you when the show begins. Sections 6 -13 of the BMO Harris Pavilion are free to the public on a first-come, first-served basis. 

Level Up Viewing Deck
Not offered until the Miller Lite Oasis stage lineup is announced. One of the most sought-after experiences of the festival! Take advantage of a private bar, flat-screen TV’s, Wi-Fi and restrooms away from the crowds all while watching your favorite Miller Lite Oasis headliner. Your Level Up ticket also includes same-day admission to Summerfest and 2 beverages (NOT valid for admission to American Family Insurance Amphitheater shows).

Summerfest Business Alliance Free Weekday Tickets
Premium perk for SBA Members only, not available for purchase. Weekday tickets provide one admission to Summerfest on any Thursday or Friday from noon to 4:00 pm only (NOT valid for admission to American Family Insurance Amphitheater shows). For a full list of perks and benefits of our Summerfest Business Alliance, please visit

Do Summerfest Gift Cards expire?

Gift cards do not expire and are valid on the grounds or on the Summerfest Online store. Gift cards are good for purchases of Summerfest admission tickets, food and beverages, cool and Summerfest merchandise. No refunds are available for Summerfest gift cards.

How do I transfer tickets?

For instructions on how to manage your tickets please view the guide here Summerfest Digital Ticketing Guide (A pdf will download upon clicking the link). Please note: Tickets and passes can be transferred to accounts anytime, but will only be able to be printed off or downloaded to your phone 48 hours before the event. 

Where can I buy tickets?

Advance Summerfest admission tickets and passes can be purchased anytime before and during the festival online at the Summerfest Store. Please note: Tickets and passes will be able to be printed off or downloaded to your phone 48 hours before the event. 

During the festival, Summerfest General admission tickets are also available at Summerfest ticket booths located at each gate.

All reserved tickets for American Family Insurance Amphitheater can be purchased online at or at the Summerfest Box Office located near the South gate.

Summerfest strongly urges all patrons to avoid purchasing tickets on the street from unauthorized sources, as the tickets may be counterfeit. For your own protection, tickets should only be purchased at Summerfest ticket booths, online at the Summerfest Store or Counterfeit tickets and tickets purchased from unauthorized sources will not be honored.

What are the hours for the Summerfest Box Office?

During Summerfest, the Box Office will be open until the amphitheater headliner takes the stage. The Will Call window will be open from 10:00 am - 10:00 pm.

The Box Office is open for general public on-sale dates. Please call 273-2680 to confirm if the box office is open before you come down. 

What is the Exit & Re-entry Policy at Summerfest

Wristbands to leave and re-enter the festival are available at all gate areas from Noon until 6:30 pm daily. Re-entry wristbands will be valid for a single, same-day re-entry until 7:00 pm. No re-entry wristbands will be issued after 6:30 pm and there are no re-entries after 7:00 pm.

What are the security policies at the gates?

In line with all other major venues and stadiums, all visitors and employees will enter Henry Maier Festival Park (the "Park") through metal detection and should be prepared to comply with other security screening requirements.

  • All bags are subject to inspection prior to entering the Summerfest grounds. No backpacks or bags larger than 9x10x12 will be allowed on the grounds. All bags larger than 9X10X12 will need to be returned to a cehicle or home before entering the Park.
  • Please leave any unnecessary articles secured within your vehicle or at home to expedite your entry into the park. Items NOT ALLOWED CANNOT be checked in (see list below).
  • Any prohibited items will be confiscated by security and will not be returned.
  • Milwaukee World Festival, INC (MWF) is not responsible for fire, theft, damage or loss of vehicle including articles left within.

If you need to bring medication, medical equipment, diapers, or other personal care items to Summerfest, how should you pack those items?

  • If you have privacy concerns, put those items in a smaller bag that you cannot see through and then place that bag in a clear bag.
  • Please note, the small cosmetic or privacy bag is still subject to inspection.
  • Nursing mothers may bring in needed items in a similar manner or separate bag.

Bag policy at Summerfest. No Backpacks or bags larger than 9x10x12

What can I carry-in?

The following items are ALLOWED:

  • Umbrellas (Note: Umbrellas are not allowed inside the American Family Insurance Amphitheater or at the BMO Pavilion during stand-alone events/concerts)
  • Strollers (Note: Strollers are not allowed inside the American Family Insurance Amphitheater)
  • Disposable Camera
  • Small Camera (No Professional Grade Cameras and Video Equipment)
  • Small Bag, Cinch bag, or Purse (See graphic above)

The following items are NOT ALLOWED:

  • Backpacks (special consideration will be given for parents with infants and those with medical needs)
  • Large Bags over 9X10X12 inches
  • Camelback style hydration packs
  • Picnic Baskets
  • Outside food and beverages (unless needed for infants, medical or dietary needs)
  • Cans and Glass/Plastic or Metal Containers (including Yeti type bottles, tumblers, and thermos)
  • Coolers or other hard side containers
  • Stainless steel reusable drinking straws
  • Self-defense sprays (such as OC, pepper spray or mace)
  • Aerosol cans (except for spray sunscreens 6oz or less, 1 per patron)
  • UAV-Drones
  • Alcohol
  • Illegal drugs or substances
  • Firearms (no open or concealed weapons/firearms)
  • Knives
  • Weapons or objects that could be used as weapons
  • Fireworks, sparklers, or explosives
  • Professional cameras (cameras with a detachable lens or lens that extends further than 3 inches) or video equipment
  • Recording devices
  • Brooms/broomsticks, selfie sticks, poles, trekking sticks, and tripods
  • Pets (except service animals, or during special events or promotions)
  • Banners or flags on poles
  • Laser pointers
  • Skateboards, roller skates, inline skates or hoverboards
  • Foot powered or electric scooters
  • Bicycles, tricycles or unicycles
  • Wagons
  • Kites
  • Hula-hoops, Frisbees, and beach balls
  • Stadium seats and lawn chairs

*This list is not exhaustive. Items not appearing on the list may still be prohibited at the discretion of MWF Security if the items pose a potential threat to safety of our guests or due to event restrictions

The following additional items are NOT PERMITTED in the American Family Insurance Amphitheater:

  • Strollers
  • Umbrellas
  • Professional grade cameras, GO Pro style cameras, Ipads/tablets, video, or video recording equipment, unless authorized by the performer. Standard point and shoot cameras may or may not be prohibited depending on event restrictions
  • Stadium seats and lawn chairs
  • Other items as determined by the performer

Milwaukee World Festival, Inc. d/b/a Summerfest reserves the right to alter carry-in item policies at any time. MWF will not offer accommodations for prohibited items and are not responsible for items left behind in the screening process.

Is there a place I can put my umbrella, purchases, etc.?

During Summerfest, please visit one of the Information Booths located inside the Park near the mid or south gates for more information on checking in items. There is a fee of $2 to check each item.

Can I rent a stroller or wheelchair?

Yes, limited rentals are available at the Mid and South Gates with proper identification. $15.00 for manual wheelchairs and $5.00 for single strollers. Summerfest is not responsible for strollers or their contents left unattended on the grounds. Strollers are not allowed inside the American Family Insurance Amphitheater. Guest(s) must be 18 years or older to rent.

Where can I stay overnight during my trip to Summerfest?

There are many hotels in the downtown Milwaukee area and many offer great Summerfest packages. For a list of partner hotels near the Summerfest grounds visit our Accommodations page.

Camping is not allowed on the Summerfest grounds or the surrounding area.

There is no RV parking on the Summerfest grounds. For information on nearby RV parking please visit the Wisconsin State Fair RV Park.

How do I get to Summerfest?

For a complete listing of transportation options and maps to Summerfest including:

  • Bus service
  • Taxis/Uber
  • Restaurant & Bar shuttles
  • Pick-up and drop-off zones
  • Parking lots (no RV parking)
  • Train service to Milwaukee
  • Motorcycle parking
  • Bicycle parking

Please visit our Directions and Parking page

Designated Driver Booth

In partnership with MillerCoors, we invite our fans to take the pledge to be a designated driver during the festival.  Sign up at the Summerfest South Guest Services Booth just inside the South Entrance across from the big instruments. You must be 21 years of age and have a valid driver’s license. Designated Drivers will receive a complimentary Summerfest Weekday Ticket. 

Is Summerfest accessible per ADA guidelines?

Summerfest complies with the Americans with Disabilities Act, and is accessible, with exceptions for certain areas constructed prior to 1990. For complete information on accessibility on the grounds please visit our Accessibility page. We also welcome your comments and suggestions. Please contact us at (414) 273-2680 (voice) or via email.

Can I bring my service animal with me?

Summerfest gladly welcomes service animals and service animals-in-training. If you are a service animal trainer, the animal must wear a harness or leash and special cape denoting that the animal is in training and not merely a pet. If you require the use of the animal to enjoy Summerfest, we strongly encourage the use of an identifying vest, harness, cape, or leash, so other Summerfest patrons do not attempt to pet or play with your service animal. Upon arrival, Summerfest staff may ask you if the animal is a service animal required because of a disability or if the animal is being trained to be a service animal. If the animal is a service animal-in-training, please be prepared to produce certification or other credentials from a school for training animals that the animal is in training currently. Summerfest will NEVER ask for certification or other credentials of a disability. Please note that Summerfest reserves the right to remove both animal and patron if the animal jeopardizes the safety of other Summerfest patrons or staff. Summerfest will NEVER separate or attempt to separate you from your service animal or service animal-in-training. 

For more information on Summerfest Facility Access visit the Accessibility page.

Where can I look for something I think I lost at Summerfest?

Lost and Found articles are turned in to and can be claimed at either Guest Services Booth areas (South – just inside the South Gate across from the big instruments – and Mid – on the North Side of the Mid Gate by the Lost Children’s Area sponsored by Advocate Aurora Health).

If you are no longer at Summerfest, complete and submit a Lost and Found form.

Lost items will be held for 30 days and then donated to a local charity. Milwaukee World Festival, d/b/a Summerfest will not be held liable for any unclaimed items.

What if I get ill or injured while on the Summerfest grounds?

The First Aid station sponsored by Aurora Health Care is located at the Mid Gate. Milwaukee Fire Department units are also present on the Summerfest grounds. See the Grounds Map for more details.

What are your policies on safety while at the Park?

We believe everyone should feel safe and enjoy their time while visiting the Park. MWF does not tolerate any behavior that makes our guests or employees feel unsafe, unwelcome, or uneasy. We encourage all guests to respect each other. Harassment in any form is not acceptable behavior. Harassment could include, but is not limited to stalking, verbal or physical intimidation, offensive verbal comments, physical assault and/or battery, harassing or non-consensual photography or recording, inappropriate physical contact, or unwelcome physical attention. If you have been subjected to harassment, please contact MWF Security (red shirts). If you require medical assistance, please visit one of our First Aid stations, or request assistance from MWF Security, Event Medical Services, or Milwaukee Police Department officers. 

What are your policies on safety while viewing a concert?

Smoking, vaping, and e-cigarettes are not permitted inside of the American Family Amphitheater or inside the seating bowl of the BMO pavilion. Guests are expected to enjoy the concert free from any abusive language and obscene behavior. Guests should consume alcoholic beverages in a responsible manner. Guests should only sit in their ticketed seats and show their tickets when requested by concert staff. Guests who engage in unsafe behavior, engage in fighting, throw objects, attempt to gain access to the stage or backstage area will be immediately ejected from the venue. Guests who don’t adhere to the concert safety policy will be removed and ejected without refund.

Are there facilities at Summerfest for Nursing Mothers?

Mothers seeking a quiet space to nurse will have dedicated space in the Northwestern Community Park area (noon - 7:30 pm) and a Mother's Nursing Suite on the South ends of the Grounds sponsored by Aurora Health Care (noon - 8:00 pm). Mother’s Nursing Room stations provide a comfortable, private and convenient space for moms to nurse their children. 

What forms of payment are accepted at Summerfest?

Summerfest is a cashless festival, no cash will be accepted at the box offices or on the grounds. Reverse cash machines will be available. 

How can I perform at Summerfest?

Artists interested in an opportunity to perform at Summerfest can submit materials online at ReverbNation. Visit Reverbnation to submit your band’s media kit and find all of the necessary information and details. Learn More

Business FAQs

How can I reserve an area for a private party for my company or organization?

Summerfest presented by American Family Insurance features a number of private party areas available for you to host a corporate outing, reunion, birthday party or annual event. These Private Party Areas are available all 11 days of the festival. They include full party set-up, tent, tables/chairs, bar, access to restrooms, a security guard and a place to display your event sign or corporate banner. Admission tickets are also available at a discounted rate. Please visit the Private Parties page for more information.

Who do I talk to in order to set up an exhibit or sell food or merchandise at Summerfest?

Summerfest presented by American Family Insurance has one of the best festival attendances in the nation, providing guaranteed visibility and maximum guest exposure from a variety of demographic segments. Placement opportunities have been developed for mobile marketing, exhibitors, and vendors. Learn more about Exhibits & Sampling, apply to be a food concessionaire or learn more about how to sell on the grounds.

How can I purchase bulk tickets for my company or organization?

Visit the Milwaukee World Festival, Inc. Summerfest Business Alliance page.