Frequently Asked Questions
For questions regarding Amphitheater seating, will-call, ticketing, etc. please visit the American Family Amphitheater stage page.
When is Summerfest?
Summerfest 2020 will be open Wednesday, June 24 - Sunday, July 5 (Closed June 29) from Noon to Midnight.
What do I get with a Summerfest ticket?
A Summerfest General Admission ticket / Multiday passes are valid any time the grounds are open (Noon-Midnight) and permits access to all grounds stages, but are not valid for admission to American Family Insurance Amphitheater shows.
A Weekday Admission ticket is valid for entry before 4:00 pm, Tuesday - Friday and also permits access to all grounds stages and is not valid for admission to American Family Insurance Amphitheater shows.
A separate ticket is required for all American Family Insurance Amphitheater concerts; however, this ticket also includes access to Summerfest and grounds stages (only for the day of the show you bought a ticket for).
Where can I buy tickets?
Summerfest admission tickets are available online at the Summerfest Store as well as the Summerfest Box Office located near the South gate.
All reserved tickets for American Family Insurance Amphitheater can be purchased online at TicketMaster.com or at the Summerfest Box Office located near the South gate.
Summerfest strongly urges all patrons to avoid purchasing tickets on the street from unauthorized sources, as the tickets may be counterfeit. For your own protection, tickets should only be purchased at Summerfest ticket booths, online at the Summerfest Store or Ticketmaster.com. Counterfeit tickets and tickets purchased from unauthorized sources will not be honored.
What are the hours for the Summerfest Box Office?
The Box Office is open 10:00am - 6:00pm Monday through Friday and 10:00am - 1:00pm on Saturday. The Box Office is closed on Sundays and holidays unless there is an event or an on-sale that day. During Summerfest, the Box Office will be open until the amphitheater headliner takes the stage. The Will Call window will be open from 10:00 am - 10:00 pm.
What is the Exit & Re-entry Policy at Summerfest
Wristbands to leave and re-enter the festival are available at all gate areas from Noon until 6:30 pm daily. Re-entry wristbands will be valid for a single, same-day re-entry until 7:00 pm. No re-entry wristbands will be issued after 6:30 pm and there are no re-entries after 7:00 pm.
Additionally, no wristbands for re-entry will be issued on Sunday, July 5, 2020.
What are the security policies at the gates during Summerfest?
In line with all other major venues and stadiums, all visitors and employees will enter the festival through metal detection and should be prepared to comply with other security screening requirements.
- All bags are subject to inspection prior to entering the Summerfest grounds. No backpacks or bags larger than 9x10x12 will be allowed on the grounds.
- Please leave any unnecessary articles secured within your vehicle or at home to expedite your entry into the park. Items NOT ALLOWED at Summerfest CANNOT be checked in (see list below).
- If you bring ANY type of backpack or bag larger than 9x10x12, you will be instructed to empty the contents into a clear bag provided by Summerfest in order to be admitted. The prohibited bag will then be donated to Goodwill or you can return it to your home or vehicle. Special consideration may be taken for parents with infants and those with medical needs.
- Any illegal items, or weapons (knives, firearms, objects that could be used as weapons), etc., confiscated by security, will be handed over to local authorities.
- Summerfest is not responsible for fire, theft, damage or loss of vehicle including articles left within.
If you need to bring medication, medical equipment, diapers, or other personal care items to Summerfest, how should you pack those items?
- If you have privacy concerns, put those items in a smaller bag that you cannot see through and then place that bag in a clear bag.
- Please note, the small cosmetic or privacy bag is still subject to inspection.
- Nursing mothers may bring in needed items in a similar manner or separate bag.
What can I carry-in?
The following items are ALLOWED at Summerfest:
- Umbrellas (Note: Umbrellas are not allowed inside the American Family Insurance Amphitheater)
- Strollers (Note: Strollers are not allowed inside the American Family Insurance Amphitheater)
- Disposable Camera
- Small Camera (No Professional Grade Cameras and Video Equipment)
- Small Bag, Cinch bag, or Purse (See graphic above)
The following items are NOT ALLOWED at Summerfest :
- Large Bags over 9X10X12 inches
- Camelback style hydration packs
- Picnic Baskets
- Outside food and beverages
- Cans or glass bottles
- Aerosol cans
- Illegal drugs or substances
- Weapons or objects that could be used as weapons
- Professional grade cameras or video equipment
- Recording devices
- Pets (except service animals)
- “Selfie sticks”
- Banners or flags on poles
- Laser pointers
- Lawn chairs
- Skateboards or skates
- Stadium seats
- Other carry-ins as determined by management
The following additional items are NOT PERMITTED in the American Family Insurance Amphitheater:
- Professional grade cameras and video equipment, unless authorized by the performer
- Stadium seats
- Other items as determined by the performer
Milwaukee World Festival, Inc. d/b/a Summerfest reserves the right to alter carry-in item policies at any time.
Is there a place I can put my umbrella, purchases, etc.?
Yes, please visit one of the Information Booths located near each gate for more information on checking in items. There is a small fee of $2 (cash only) to check each item.
Can I rent a stroller or wheelchair?
Yes, limited rentals are available at the North, Mid and South Gates with proper identification. $10.00 (cash only) for manual wheelchairs and $4.00 (cash only) for single strollers. Summerfest is not responsible for strollers or their contents left unattended on the grounds. Strollers are not allowed inside the American Family Insurance Amphitheater. Guest(s) must be 18 years or older to rent.
Where can I stay overnight during my trip to Summerfest?
There are many hotels in the downtown Milwaukee area and many offer great Summerfest packages. For a list of partner hotels near the Summerfest grounds visit our Accommodations page.
Camping is not allowed on the Summerfest grounds or surrounding area.
There is no RV parking on the Summerfest grounds. For information on nearby RV parking please visit the Wisconsin State Fair RV Park.
How do I get to Summerfest?
For a complete listing of transportation options and maps to Summerfest including:
- Bus service and freeway flyer information
- Restaurant & Bar shuttles
- Pick-up and drop-off zones
- Parking lots (no RV parking)
- Train service to Milwaukee
- Motorcycle parking
- Bicycle parking
Please visit our Directions and Parking page
Designated Driver Booth
In partnership with MillerCoors, we invite our fans to take the pledge to be a designated driver during the festival. Sign up at the Summerfest Mid Gate Information Booth. You must be 21 years of age and have a valid driver’s license. Designated Drivers will receive a complimentary Summerfest Weekday Ticket.
Is Summerfest accessible per ADA guidelines?
Summerfest complies with the Americans with Disabilities Act, and is accessible, with exceptions for certain areas constructed prior to 1990. For complete information on accessibility on the grounds please visit our Accessibility page. We also welcome your comments and suggestions. Please contact us at (414) 273-2680 (voice) or via email.
Can I bring my service animal with me?
Summerfest gladly welcomes service animals and service animals-in-training. If you are a service animal trainer, the animal must wear a harness or leash and special cape denoting that the animal is in training and not merely a pet. If you require the use of the animal to enjoy Summerfest, we strongly encourage the use of an identifying vest, harness, cape, or leash, so other Summerfest patrons do not attempt to pet or play with your service animal. Upon arrival, Summerfest staff may ask you if the animal is a service animal required because of a disability or if the animal is being trained to be a service animal. If the animal is a service animal-in-training, please be prepared to produce certification or other credentials from a school for training animals that the animal is in training currently. Summerfest will NEVER ask for certification or other credentials of a disability. Please note that Summerfest reserves the right to remove both animal and patron if the animal jeopardizes the safety of other Summerfest patrons, staff, or volunteers. Summerfest will NEVER separate or attempt to separate you from your service animal or service animal-in-training.
For more information on Summerfest Facility Access visit the Accessibility page.
Where can I look for something I think I lost at Summerfest?
Lost and Found articles are turned into and can be claimed at the Lost and Found area located just south of the Harley-Davidson® Roadhouse.
If you are no longer at Summerfest, complete and submit a Lost and Found form.
Lost items will be held for 30 days and then donated to a local charity. Milwaukee World Festival, d/b/a Summerfest will not be held liable for any unclaimed items.
What if I get ill or injured while on the Summerfest grounds?
The First Aid station is located at the Mid Gate. Milwaukee Fire Department units are also present on the Summerfest grounds. See the Grounds Map for more details.
What are your policies on safety while on the Summerfest grounds?
We believe everyone should feel safe and enjoy their time at Summerfest. Summerfest does not tolerate any behavior that makes our guests feel unsafe, unwelcome, or uneasy. We encourage all guests to respect each other. Harassment in any form is not acceptable behavior. Harassment could include, but is not limited to: stalking, verbal or physical intimidation, offensive verbal comments, physical assault and/or battery, harassing or non-consensual photography or recording, inappropriate physical contact, or unwelcome physical attention. If you have been subjected to harassment, please contact Summerfest Crowd Management staff (red shirts). If you require medical assistance at Summerfest, please visit one of our First Aid stations, or request assistance from Crowd Management, Bell Ambulance, or Milwaukee Police Department officers.
Are there facilities at Summerfest for Nursing Mothers?
There will be Mother’s Nursing Room station located with the Children's area (noon - 7:30 pm) and a Mother's Nursing Suite on the South ends of the Grounds near the Kohl's Activation Station (noon - 8:00 pm). Mother’s Nursing Room stations are being provided by Aurora Health Care and provide a comfortable, private and convenient space for moms to nurse their children.
What forms of payment are accepted at Summerfest?
The majority of vendors on the grounds accept credit cards. Additionally, ATMs are located throughout the Summerfest grounds and accept the following bank or credit cards: Plus, Star, MasterCard, Cirrus, Visa, Plus, American Express and Discover. Please note there are ATM fees using the ATMs on the Summerfest grounds.
Sorry personal checks are not accepted.
How can I apply to work or volunteer at Summerfest?
Thank you for your interest, but we are no longer in need of volunteers. Please check back next year!
How can I perform at Summerfest 2020?
The submission period for Summerfest 2020 will open in December 2019. Please check back soon for a link to apply.
How can I gain access to seats at the American Family Insurance Amphitheater or BMO Harris Pavilion?
The Premier Sponsorship Program grants access to reserved seats, private hospitality areas, preferred parking, personalized customer service and more. Featuring two membership tiers, Platinum and Gold, the Premier Sponsorship Program is the finest way to support Summerfest, enjoy live music and enhance the experience of your best clients and guests. Please visit the Premier Sponsorship Program page for more information.
How can I reserve an area for a private party for my company or organization?
Summerfest presented by American Family Insurance features a number of private party areas available for you to host a corporate outing, reunion, birthday party or annual event. These Private Party Areas are available all 11 days of the festival. They include full party set-up, tent, tables/chairs, bar, access to restrooms, a security guard and a place to display your event sign or corporate banner. Admission tickets are also available at a discounted rate. Please visit the Private Parties page for more information.
Who do I talk to in order to set up an exhibit or sell food or merchandise at Summerfest?
Summerfest presented by American Family Insurance has one of the best festival attendances in the nation, providing guaranteed visibility and maximum guest exposure from a variety of demographic segments. Placement opportunities have been developed for mobile marketing, exhibitors, and vendors. Learn more about Exhibits & Sampling, apply to be a food concessionaire or learn more about how to sell on the grounds.
How can I purchase bulk tickets for my company or organization?
Visit the Milwaukee World Festival, Inc. Business Group Sales page.