Summerfest Brand Activations
Bubbl’r
June 19 - 21, June 26 -28, July 3- 5
Swing into summ’r with BUBBL'R! Stop by our booth and enjoy free samples of BUBBL’R and spin the wheel to win fun prizes! You won’t want to miss water’s sparkling and more energetic best friend take on Summerfest!
SChwarzkopf Presents Color On Tour
June 26 - 28, July 3- 5
Come get show-ready at the Schwarzkopf Hairstream, offering FREE professional hair services from full colorings to root touch-ups to stylings like blowouts. Also try our Magic Mirror – an augmented reality mirror that allows you to visualize what you would look like with different hair color. To reserve a spot, pre-book a service for Summerfest using this link.
U.S. Coast Guard
June 26 - June 28
Are you looking for excitement? The chance to make a real difference? Every day is an adventure in the U.S. Coast Guard! From search and rescue to stopping drug smugglers, we need passionate people to join our tight-knit crews and make a real impact in our community. Stop by our table to meet current members and learn about life in the Coast Guard with jobs in aviation, law enforcement, disaster response, healthcare, and more.
Capital Vacations
June 19 - 21, June 26 -28, July 3- 5
We have an interactive booth that sells vacation packages. We have games, prizes, and giveaways. More details at capitalvacations.com.
Kohler Services
June 19 - 21, June 26 -28, July 3- 5
Bring your dream shower or bath to life with Kohler Services Wisconsin! From inspiration to installation, Kohler Services offers a full-service shower and bath remodeling experience backed by the trusted legacy of Kohler Co. Our team has the knowledge, expertise and products to give you the shower or bath you always imagined. Stop by our booth to chat with our experts, explore our beautiful displays, and get inspired to transform your bathroom. Book your free, no-obligation consultation at Summerfest and enjoy an exclusive $500 off!
Milwaukee Education Partnership
June 19 - 21, June 26 -28, July 3- 5
United States Army
June 19 - 21, June 26 -28, July 3- 5
Are you up for the challenge? Test your courage and gain confidence with the United States Army at Summerfest! We’ve got some fun fitness gear for you to check out and compete with your friends. Step up, show us what you’ve got, and win some swag. Learn what you can accomplish and “Be All You Can Be. in the U.S. Army.
Milwaukee Public Schools
June 19 - 21, June 26 -28, July 3- 5
Make a difference in the lives of Milwaukee students by taking a job with Milwaukee Public Schools. Applicants can find competitive pay, great employee benefits, and ways to advance in their careers. Some positions have summers off. Full- and part-time positions are available. All full-time employees receive benefits that include health insurance, paid sick time, and a pension.
Dean's DAiry Dip
June 19 - 21, June 26 -28, July 3- 5
Dean's Dip Pickleball Village is your one-stop destination for dipping, dinking and all things pickleball! Enjoy a Celebrity Pickleball Tournament, clinics with pros, free play, and interact with pickleball vendors like Centerline Athletics, Civile Lifestyle Apparel, Pickleball Kingdom, Prolite Sports, Triple Crown Sports, and more. Plus, Dipping with Dean's – sample NEW flavors from Dean's Dip and snag some swag!
United States Navy - Forged By the Sea
June 26 -28
People of all backgrounds have achieved their dreams in the Navy. Our mission is to recruit, train, equip, and organize to deliver combat ready Naval forces to win conflicts and wars while maintaining security and deterrence through sustained forward presence. In America's Navy, water and salt flows through our veins in the same proportion as the sea. It shapes Americans from every corner of the nation into Sailers with the courage to protect liberty back home. We are America's Navy. And we are all Forged by the Sea. More details available at: www.navy.com
Bebird
June 19 - 21, June 26 -28, July 3- 5
At SummerFest, Bebird is turning up the volume on ear care…literally. Known for its smart ear-care tech, Bebird shows music fans how clearer ears create a richer listening experience. With HD cameras, LED lighting, and Wi-Fi connectivity, their sleek devices offer a fresh approach to personal wellness that makes every beat and lyric sharper. Stop by the Bebird booth to learn how better ear care can elevate your festival soundtrack. Bebird: Clean Ears. Pure Sound. Hear Every Beat.
Blue Diamond Almonds
June 26 - 28, July 3- 5
“Blue Diamond Almonds are rolling in with the Nutty Cruiser™ - and they’re bringing the flavor party! Swing by the Blue Diamond Almonds activation for bold samples, cool pics, and sweet swag when you play ‘Guess That Flavor’. You won’t want to miss it!”
OneIsAll
June 19 - 21, June 26 -28, July 3- 5
At Summerfest, OneIsAll OneIsAll is hitting all the right notes for pet parents! Their smart automatic feeders and continuous-flow water fountains keep furry friends fed and hydrated while you enjoy the music, food, and fun. With timed meals and fresh, filtered water, there’s no need to worry about what’s happening at home. Whether you’re dancing by the stage or discovering your new favorite band, OneIsAll gives you the freedom to be fully present and soak up the festival vibes. Bags, towels, pet bowls and some products are ready to give away at the booth! OneIsAll: Hit the fest, we’ll handle the rest.
PKSD - Pitman, Kalkhoff, Sicula & Dentice
June 26 -28, July 3-5
Step right up and spin to win with PKSD! We’re bringing the heat (and the fun) with our Case or No Case prize wheel. Swing by our booth to play, snag some free summer swag, and learn more about how PKSD fights for justice every day. Whether you're in it for the laughs, the prizes, or the legal trivia, our team is ready to make your day a little brighter. Let’s make it a summer to remember!"
80 Acre Farms: The Future of Farming
June 26 - June 28
Step into the 80 Acres Farms booth and experience a mini vertical farm on wheels, offering a front-row seat to sustainable farming in action. Enjoy the freshest salad, packed with flavor and grown without pesticides - straight from the farm to your plate. Don’t forget to win some exciting free prizes while you’re there - there’s a treat for everyone. This is more than a booth; it’s a fun, tasty, and immersive farm-delivered experience!
Pickleball Kingdom Menomonee Falls
June 19 - 21, June 26 -28, July 3- 5
Discover the excitement of Pickleball Kingdom in Menomonee Falls this Summerfest! This vibrant facility features state-of-the-art courts where players of all ages and skill levels can enjoy the fast-paced game of pickleball. With a friendly staff, organized leagues and events, and a welcoming atmosphere, it's the perfect place to combine connection with community and fun! Join in with open play, tournaments, clinics and more. Whether you're a seasoned player or if you're ready for our Pickleball 101 class, Pickleball Kingdom promises an unforgettable experience this summer. Don't miss out on the action!
The Phoenix Sober Lounge
June 19 - 21, June 26 -28, July 3- 5
Join The Phoenix, for a transformational good time in The Phoenix Sober Lounge! Stop by kick back relax and enjoy a delicious free mocktail during happy hour in The Phoenix Sober Lounge. Hangout with other like-minded music lovers at our daily all pathways recovery meetups. The Phoenix volunteer team will be passing out information and cool swag from noon to 8pm each festival weekend in our first ever Summerfest sober space. Come hang, play some games, and take pictures with your crew in our photo booth. Get ready for a fun time!!”
Goya Foods
June 19 – 21, June 26 – 28
Get ready to crunch, sip, and celebrate at the Goya Foods booth at Summerfest! Dive into bold Latin flavor with samples of our NEW chips and cookies. Don’t miss your chance to snack, smile, and savor the sabor-Goya’s bringing the fiesta to Summerfest!
Brutus Bone Broth
June 26 - 28
Show us a picture of your dog! That's right - we want dog pics and we've got dog samples and giveaways for you to take home for your pup(s)! Come meet Brutus Bone Broth - the #1 Meal Topper for Dogs
BAND-AID® Brand Splash Zone
June 19 – 21, June 26 – 28
Immerse yourself in the BAND-AID® Brand Splash Zone! Snap underwater illusion photos, score free swag and enjoy Waterproof fun. This summer, BAND-AID® is introducing new Waterproof Clear Adhesive Bandages—100% waterproof, easy to apply and perfect for swimming, handwashing and sweating. Grab them from mini dispensers around the festival and catch a remixed version of the brand’s iconic “Stuck On You” jingle at the Sound Waves DJ Series.
Sargento
June 19 - 21, June 26 -28, July 3- 5
The Sargento Cheese Wheeler is hitting the road to Summerfest! This truck is made to bring fun and flavor to the table with free spicy mac & cheese, tasty challenges and plenty of prizes. Stop by for a bite and to make moments worth sharing with Sargento!
instax™ Fujifilm
June 26 - 28
Capture the Joy with instax™ this summer! Step inside a whimsical dome of wonder to spark your creativity and celebrate joy. Personalize your very own magnetic frame at our DIY craft station and take it home in an instax™ film tote bag, perfect for carrying your printed memories in style. Every corner is picture-perfect, ready for you to capture, print, and share!
Dunkin’
June 26 -28, July 3- 5
Dunkin’ is back offering fans a must-hit stop in between sets. Visitors will have the opportunity to grab free samples of Dunkin’s favorite melted ice cream flavors: Butter Pecan and the newly released Cookie Dough and Mint Chocolate Chip! Swing by the Refresh & Refuel Station, a glam-ready zone stocked with everything you need to stay fresh: mirrors, glitter, face gems, and more. And of course, try your luck at winning a $5 Dunkin’ gift card or some fun branded swag. Located on the south end of the grounds near the Ferris wheel!
PickleCon
June 19 - 21, June 26 -28, July 3- 5
From stage-side to courtside, bring that big festival energy to Summerfest’s Pickleball Village! With courts provided by Pickleball Kingdom and PickleCon, don't miss out on the pickleball action including clinics with pros, free play, celebrity faceoffs.
United States Air Force
June 26 -28
With over 200 active-duty career fields, there’s a place for you in the most-advanced air force in the world! Come by for more information and great giveaways.
Euhomy
June 26-28, July 3- 5
At Summerfest, Euhomy brings the chill to the thrill. With Euhomy’s portable ice makers, you get the perfect ice for every vibe — soft nugget ice for snacking, crystal-clear crescent ice to keep your drinks cool, and refreshing relief that matches the music and the mood, all day long. Designed for home and on-the-go use, Euhomy ice makers deliver a steady flow of ice with smart, user-friendly features that help you beat the heat in style. Whether you're dancing by the stage or lounging in the shade with friends, Euhomy keeps you cool, refreshed, and fully in the moment. Euhomy@SummerFest: Cool Starts Here!
Daiya Foods
July 3- 5
Get ready to melt into summer with Daiya! Our truck is rolling into Summerfest, serving up bold, cheesy, and totally dairy-free vibes. Swing by for free samples of our crave-worthy dairy-free pizza and cheese, made to wow your taste buds. It’s fun, flavorful, and delicious. Don’t miss your chance to snack, get some $2 off coupons, and soak up all the Daiya goodness!
Walmart+ at Summerfest
June 26 -28, July 3- 5
Come chill with Walmart+ at Summerfest! Explore surprising member benefits—like free pharmacy delivery, gas savings, and video streaming with Paramount+. Grab some giveaways and learn how Walmart+ can upgrade everyday life, wherever it takes you. Terms and conditions apply.
Monster Energy
June 19 - 21, June 26 -28, July 3- 5
At Summerfest, Monster Energy invites you to grab a complimentary cold Monster Energy drink & immerse yourself in our vibrant event area. Experience the thrill of our interactive activities & connect with fellow fans in a lively atmosphere that embodies the Monster Energy lifestyle! Whether you're rocking out to your favorite band or exploring exciting attractions, our dedicated team ensures you enjoy every moment with the energy and excitement that only Monster can deliver. Come join us and Unleash the Beast at Summerfest!
Prolite Sports
June 19 - 21, June 26 -28, July 3- 5
Swing by the Prolite Sports tent and the Dean’s Dip courts to check out our full lineup of pickleball paddles and accessories. Test our latest gear, explore bold grip and edge tape combos to customize your paddle, and dig through the bargain bin for a sweet steal of a deal. Whether you’re playing for fun or leveling up your game, Prolite brings Midwest heart and top-tier performance to every match. Let’s have some fun!
Empire Home Remodeling
June 19 - 21, June 26 -28, July 3- 5
Meet our team to learn more about how we can help you with your next home exterior or bath project. Serving southeastern Wisconsin for all of your window, door, and siding needs. Never do less than your best. Empire Home Remodeling.
Clover
June 19 - 21, June 26 -28, July 3- 5
Clover, the world's smartest point of sale system, is back at Summerfest for the second consecutive year, powering payments and optimizing the festival experience. Clover ambassadors will be located just inside the South Gate, where attendees can dial up the fun with a multifaceted experience. Explore the power of small business technology in the Clover Mobile Showroom: The Road to Clover x Shark Tank Summit, where lucky fans will learn how to ‘Create their Own Luck', while capturing special moments in the on-site photo booth and winning the perfect festival essentials, courtesy of Clover.
Drink Wisconsinbly
June 19 - 21
Drink Wisconsinbly knows how to party in true Wisconsin style, and you're on the guest list! Stop by the big red DW tent at Summerfest for this season’s lineup of t-shirts, sweatshirts, hats, drinkware, knickknacks and more. Perfect for vibing at a concert or sipping an Old Fashioned while spinning polka records at home."
Pepsi
June 19 - 21
We’re bringing back The PEPSI Challenge in honor of the campaigns 50th Anniversary. Try both Zero Sugar Colas and let us know which you prefer! All participants will receive a coupon for a FREE PZS (at retail), so stop on by and let your taste decide with The PEPSI Challenge!
Gatorlyte
June 19 - 21
With a specialized blend of 5 electrolytes, Gatorlyte is providing Rapid Rehydration to Summerfest attendees. Be sure to come grab yours to stay hydrated!”
Baya Bar
June 19 -21
Kick of the summer at Baya Bar with a taste of paradise! Sample our immune booster shots and get a chance to spin for merch and freebies.
Aurora Health Care
June 20-21
Ready to level up your career adventure? Step into the Aurora Health Care experience and explore exciting roles like never before — in virtual reality! Chat with our friendly recruiters to learn how you can launch a meaningful career in healthcare. Snag some Aurora swag and get inspired by the future of care. Whether you're curious, career-hunting, or just here for the fun, our booth is your launchpad to something amazing. Don’t miss your chance to connect with us!
Centerline Athletics & Civile Lifestyle Apparel
June 19 - June 21
GOT BIG DINK ENERGY? We want to see it! Stop by the Civile Apparel | Centerline Athletics booth to send a few dink pics and get your game on! Whether you're a fierce competitor or just there for the après pickle dinks and drinks, we've got exactly what you need to pickle on, in style. Come on by, you know you play!