Summerfest Brand Activations
Bubbl’r
June 18 - 20, June 25 -27, July 2- 4
Get ready to snap a photo, win fun BUBBL’R swag and stay cool with sparkling sips from BUBBL’R! You won’t want to miss water’s sparkling and refreshing best friend take on Summerfest!
OP Games
June 25-27
Come play some board games-visit The Op Games space for literal fun, games, and giveaways too!
Urban Air
June 18 - 20
Ready to jump, soar, race, climb, and play? Urban Air Adventure Park is Milwaukee West’s ultimate indoor adventure destination for year-round family fun! From trampolines and climbing walls to go-karts and zip lines, there’s adventure around every corner! With exciting attractions for all ages, unforgettable birthday parties, and endless ways to play, we’re more than just a trampoline park — we’re the perfect place to make memories together. Come visit us to learn more, win fun prizes, and enter a raffle.
United States Army
June 18 - 20, June 25 -27, July 2- 4
Are you up for the challenge? Test your courage and gain confidence with the United States Army at Summerfest! We’ve got some fun fitness gear for you to check out and compete with your friends. Step up, show us what you’ve got, and win some swag. Learn what you can accomplish and “Be All You Can Be. in the U.S. Army.
Capital Vacations
June 18 - 20, June 25 -27, July 2- 4
We have an interactive booth that sells vacation packages. We have games, giveaways, and more. More details at capitalvacations.com.
EAA
June 18
Get ready for nonstop aviation fun and hands-on excitement on June 18th! Come see us at the EAA Tent, where you can rivet your very own airplane keychain and get an inside look at everything AirVenture 2026 has in store. Then, head over to the stage in the Northwestern Mutual Community Park at 3:45pm for high-energy Aviator BINGO—play along for your chance to win awesome prizes. EAA is your gateway to a world of aviation exploration. We can’t wait to see you there!
Milwaukee Public Schools
June 18 - 20, June 25 -27, July 2- 4
Step into a lively, welcoming hub where opportunity meets community! The Milwaukee Public Schools booth at Summerfest is your go-to spot to explore exciting career paths, chat with friendly staff, and discover how you can make an impact in local schools. Whether you're curious, job-hunting, or just stopping by for fun, swing through for engaging conversations, helpful resources, and a chance to envision your future with MPS—all in the heart of the festival energy.
Oreo Cakesters
June 18 - 20, June 25 -27, July 2- 4
OREO Cakesters is a soft baked take on the OREO you know and love, and now it's even softer. The Softer Spot is a free, fully immersive experience designed to bring the Cakesters brand world to life across all the senses.
United States Navy
June 18 - 20, June 25 -27
The United States Navy offers motivated individuals the opportunity to serve their country while developing valuable professional and personal skills. As one of the world's most advanced maritime forces, the Navy provides careers in fields such as aviation, engineering, healthcare, cybersecurity, intelligence, and special operations. Sailors receive world-class training, educational benefits, leadership development, and opportunities to travel globally. Whether serving at sea or ashore, Navy personnel play a critical role in national defense and humanitarian missions. Joining the Navy is a pathway to challenge, growth, service, and lifelong achievement.
PKSD - Pitman, Kalkhoff, Sicula & Dentice
June 18 - 20, June 25 -27, July 2- 4
Think you’ve got what it takes? PKSD’s spinning things into high gear with our Case or No Case wheel! Meet the team, learn what we do, grab some summer swag and see how we fight for justice every day. From quick laughs to real legal insights, there’s something for everyone.
Erie Home
June 18 - 20, June 25 -27, July 2- 4
Since 1976, Erie Home has supplied and installed the best- performing home waterproofing solutions on the market. By providing ironclad warranties and convenient financing, we ensure that every homeowner we work with receives the best value for their investment. Our commitment to quality and service is unparalleled in the industry and has earned us a reputation as one of the nation’s leading home remodeling companies.
Monster Energy
June 18 - 20, June 25 -27, July 2- 4
At Summerfest, Monster Energy invites you to grab a complimentary cold Monster Energy drink & immerse yourself in our vibrant event area. Experience the thrill of our interactive activities & connect with fellow fans in a lively atmosphere that embodies the Monster Energy lifestyle! Whether you're rocking out to your favorite band or exploring exciting attractions, our dedicated team ensures you enjoy every moment with the energy and excitement that only Monster can deliver. Come join us and Unleash the Beast at Summerfest!
Grand Appliance
June 25-27
Experience the heat of the season with the appliance experts since 1930! We are bringing the best in outdoor living to SUMMERFEST. As a family-owned business with 31 locations across 4 states, we pride ourselves on local expertise. Stop by our activation to grab some free swag and get hands-on with a regional exclusive grill. This is a premium model you will not find at any big-box retailers.
The Phoenix Sober Lounge
June 18 - 20, June 25 -27, July 2- 4
The Phoenix, for a transformational good time in The Phoenix Sober Lounge! Stop by, kick back and relax with other like-minded music lovers at our daily all pathways recovery meetups. The Phoenix volunteer team will be passing out info and cool swag from 12 pm – 8 pm every day of the fest!
sargento
June 25 - 27
Get ready, cheese lovers — the Sargento Cheese Wheeler is rolling back into town! Stop by for complimentary grilled cheese sandwich samples made with melty Sargento 100% Natural American Cheese. Snap share worthy photos, score limited-edition giveaways (including a surprise item from Sargento’s new merch line!).
Dunkin'
June 18 - 20, June 25 -27
Dunkin’ is BACK at Summerfest! Find your chill at Dunkin’ Refresherland (June 18–20 & June 25–27) with free Refresher samples, giveaways, and more.
Portillo’s
June 25 - 27
Portillo's is bringing Chicago-Style Summer Fun to Milwaukee! Come hangout with us and immerse yourself in games, photo opportunities, and other fun festivities.
Participate in an interactive cornhole-style game, where you get the chance to win Portillo's-branded prize if you land your shot!
Peregrine Home Service Group
June 18 - 20, June 25 -27, July 2- 4
Beat the heat and discover the latest in home comfort at the Peregrine Home Service Group booth! Meet the local teams from Rosenthal Heating & Air Conditioning and Kwik Serv Plumbing, Sewer, Heating, Cooling & Electric. Explore displays of York® and Bosch® high-efficiency heating and cooling systems, tankless water heaters, and indoor air quality solutions. Grab a giveaway, and learn about new HVAC system that can reduce your utility bills by up to 50%, Utility Rebates, maintenance plans, air duct cleaning, and energy-saving upgrades for your home or business. Stop by and say hello!
DELL
June 25 -27
Climb aboard the Dell Tech Tour, a 50-foot innovation lab on wheels, for a hands-on look at the future in action. Explore interactive experiences, test out smart devices, and see how AI is changing how we work, create, and connect. Then head up to the rooftop for a fresh view of Summerfest! Whether you’re tech-curious or already all-in on what’s next, this is one stop worth making to discover bold ideas, powerful tools, and new ways technology can help people do more.
Discourse Coffee
June 18 - 20, June 25 -27, July 2- 4
Discourse has been hard at work on a cool new way to bring you your caffeine! Catch Milwaukee’s coolest Coffee KEI Truck powered by Discourse Coffee at Summerfest this year. Rolling in with dialed in espresso classics, bespoke seasonal drinks, and the unmistakable energy of Milwaukee’s creative coffee scene. This fully mobile pop-up truck is built for festival days and late-night sets. Whether you’re fueling up before your favorite artist or cooling down between stages, the KEI Truck is serving handcrafted coffee with style, speed, and flavor. Stop by, grab a drink, snap a photo, and experience why Discourse Coffee continues to redefine what Coffee and Tea can be. Drink Different.
Traeger Grills
June 18 - 20, June 25 -27, July 2- 4
Summerfest just got smokier. Traeger is bringing real wood-fired flavor to the world's largest music festival, and trust us, your taste buds are about to have the best show of the summer. Stop by our booth to see the latest grills and griddles up close, get hands-on demos from the pros, and score exclusive deals you won't find anywhere else. Whether you're a backyard legend or just firing up your first grill, this is your invitation to taste the difference. Come curious. Leave inspired. Welcome to the Traegerhood.
Rainbow Rhythm
June 25 -27
Rainbow Rhythm’s Sensory Support Station at Summerfest! We’re helping make the festival more accessible and enjoyable for children and families with sensory sensitivities. Stop by to learn about sensory processing needs, explore calming tools and fidgets, and discover how noise-reducing headphones can help create a more comfortable festival experience. Families can connect with our team, access sensory-friendly resources, and learn about our mission to increase inclusion and accessibility throughout the community. Whether you need a sensory break or simply want to learn more, Rainbow Rhythm is here to help every child enjoy the magic of Summerfest! Oh and we have SLIME!
Euhomy
June 18-20, June 25 -27
Join the Euhomy Ice Experience at Summerfest. Two weekends of free ice, epic DIYs, and a chance to win the coolest gear of the summer.
Taste Of Home x Hellmann’s
June 18-20
Welcome to Sandwichfest! Stop by for a delicious bite and a whole lot of fun. Each day features a different crave-worthy Taste of Home sandwich sample, from a classic BLT to bold creations like Chimichurri Beef and Mexican Street Corn Chicken (1:30-4:30pm) made with Hellmann's. Play interactive games, strike a pose at our photo moment, and score fun giveaways while supplies last. Whether you're fueling up between sets or looking for your next festival stop, Sandwichfest is your destination for great flavor, vibes, and unforgettable memories!
Instax
June 18-20, June 25 -27
The instax™ Capture the Joy Tour hits the road with the JoyRide Dome, a colorful, road trip–inspired pop-up packed with playful photo moments, hands-on creativity, and instant joy. Guests can explore the new mini 13™ camera, create personalized keepsakes at the DIY keychain station, and capture memories designed to be printed, shared, and taken on the journey.
Empire Home Remodeling
June 18-20, June 25 -27, July 2-4
Stop by Empire Home Remodeling and see what all the excitement is about! Our team is bringing home improvement inspiration, exclusive event-only offers, giveaways, and plenty of chances to win prizes. Whether you're thinking about new windows, doors, siding, baths, or a complete exterior makeover, our experts are ready to answer questions and help you explore your options. Enjoy a fun, friendly, no-pressure atmosphere while learning about ways to enhance your home. Swing by, say hello, enter to win, and discover why so many homeowners trust Empire for their remodeling needs!
Marcus Theatres
June 25 -27
Marcus Theatres is here to Make YOUR Summer(fest) Pop! Swing by our booth to grab some Marcus swag, try out our free photo booth, enter yourself in our Summerfest exclusive giveaways, and learn about how our Marcus Movie Club and Magical Movie Rewards can add to your summer fun! Not only that, but you’ll have an opportunity to meet and take a photo with the popcorn bucket himself - our brand-new mascot, Poppy!
HOVERCRAFT PROJECT - STEM EXPERIENCE SUPPORTED BY BRIGGS & STRATTON
June 18-20
Experience the interactive Hovercraft activation located near the Briggs & Stratton Big Backyard Stage. This experience is part of Briggs & Stratton’s broader sponsorship of The Hovercraft Project, an organization that brings hands-on STEM programming to 5th-grade classrooms nationwide. Through immersive workshops, students develop leadership and problem-solving skills by building, testing, and riding hovercrafts. In partnership with Summerfest, this initiative will expand hands-on STEM learning opportunities for elementary schools across the Milwaukee area, including Golda Meir School, Waukesha STEM Academy, and two campuses of the Milwaukee Academy of Science. Stop by to experience a portion of what students will learn this fall!
Harley-Davidson
June 18-20, June 25-27, July 2-4
Join Harley-Davidson located just inside the MidGate daily from 12noon – 6 p.m. You can ride a Harley-Davidson motorcycle (no license required), get a temporary tattoo and explore our displays. Don’t miss it!
Wisconsin Lottery
June 16-20, June 25-27
The Wisconsin Lottery Special Events Team will be jamming out at the south end of the Summerfest grounds this weekend. Swing by and say hi!
Culver’s Puts Fresh Frozen Custard on Center Stage
June 25-27
The Culver’s Blue Room Experience is making its debut at Summerfest this year, bringing attendees free samples of the brand’s signature fresh frozen custard with a side of Midwest Hospitality. In addition to the frozen custard, guests will have the chance to scoop up exclusive prizes, tap into Culver’s Delicious Rewards, and put a cherry on top of the whole experience with an udderly delightful photo opportunity.
The Blue Room Experience will be located by the Level-Up VIP Deck presented by Culver’s, overlooking the Miller Lite Oasis. The Blue Room Experience will be open Thursday June 25 to Saturday June 27 from 12:00 PM to 6:00 PM each day.
BMO Spotlight Studio Featuring Charm’d
June 18-20, June 25-27, July 2-4
The BMO Small Business Spotlight program reflects BMO’s commitment to supporting traditionally underserved entrepreneurs through its partnership with Summerfest. Over the past six years, BMO has made meaningful investments to help small businesses grow and thrive and is proud to champion six exceptional vendors, including Blu Mountain Co, Celebrate You, Howdy Hat Bar, Legacy Creative, Lionfish Jewelry, and this year’s featured entrepreneur, Charm’d Earplugs. The BMO Spotlight Studio will bring the BMO Small Business Spotlight program to life through an interactive experience showcasing Charm’d where festivalgoers can connect with brand by customizing limited-edition Charm’d x Summerfest earplug cases, while discovering the entrepreneurial journey behind founders Courtney and Kate. The BMO Spotlight Studio will also feature daily opportunities to win BMO Rockstar seats at the BMO Pavilion, creating a premium experience that blends hands-on interaction, storytelling, and surprise-and-delight moments.
Goya
June 18-20
Join us in celebrating 90 years of flavor, culture, and community with Goya Foods! Stop by our booth to snap a photo, get free samples, and join the celebration of a brand that has been bringing people together through food since 1936. Whether you're a lifelong fan or discovering Goya for the first time, come celebrate the flavors, traditions, and impact that continue to connect generations. 🎉🫘💙