Miller Lite
BMO Harris Pavilion
BMO Harris Pavilion front
BMO Harris Pavilion Day
BMO Harris Pavilion with city backdrop

BMO Harris Pavilion


Celebrating spectacular artists in a state of the art facility

One of the many stages included with your Summerfest admission, the BMO Harris Pavilion with Miller Lite located on the south end of the grounds features large video screens along with a contoured seating bowl with lakeside bars and restrooms located conveniently nearby. 

BMO Harris Pavilion has featured artists from across all genres including classic rock, country, hip-hop, and alternative. Artists previously featured on this stage include Steve Miller Band, Chicago, Styx, Kip Moore, Cheap Trick, Sheryl Crow, Edward Sharpe and the Magnetic Zeros, Willie Nelson, Billy Idol, and Hollywood Vampires.

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BMO Customer Information for Summerfest 2021

  • Summerfest 2021 goes cashless. Be sure to bring your BMO debit or credit card to Summerfest this year as no cash will be accepted at the box offices or on the grounds
  • BMO Customer Gate: Use the exclusive BMO Customer Gate for easy access to Summerfest by showing you are a customer with your BMO debit/credit card. The entrance is located south of the Summerfest Box Office building, leading to the Amphitheater forecourt
  • Summerfest Merchandise Discount: Enjoy a 15% discount on merchandise at all Summerfest store locations during the festival when you use your BMO Harris Bank MasterCard® credit or debit card.


Summerfest will offer seating options at the BMO Harris Pavilion with Miller Lite for all evening headlining performances. This policy offers Summerfest fans the choice of free general admission seats or reserved seats available for purchase, beginning at 8:00 p.m. for the evening headliners. All seats will be clearly marked within the venue. 

  • FREE Festival Seating: FREE to the public on a first come, first served basis, the day of the show in Sections 6 - 13. Similar to other Summerfest stages, fans may occupy seats as they are available from the time Summerfest gates open.

    Buy General Admission Tickets Now!

  • Advance Purchase Tickets: Reserved tickets will be available for each evening headlining concert, in sections 1 - 5.


    Eleven Milwaukee-area minority small business owners have received funding to support their work as vendors during Summerfest, an opportunity that will help them gain experience and greater exposure of their businesses.

    These grants are part of BMO’s EMpower program, a $5 billion commitment over five years to address key barriers faced by minority businesses, communities and families in the United States. BMO is proud to be working with Summerfest to support local businesses and the Milwaukee community through the launch of the BMO Empower Grant Program with Summerfest, enabling new vendors and exhibitors to sell their products during the festival.

    2021 BMO Empower Grant Program Recipients

    Visit the following vendors on the Summerfest grounds!

    April McGillis April McGillis

    April McGillis of April Elizabeth Art LLC. April’s products include original artwork, prints, charms, stickers, and pins.

    “This grant’s impact is astronomical. This grant gives me the capital to create a space that my work deserves. With a grant like this, I would be able to sell at any event and come back to Summerfest for years to come,” said McGillis.

    Anna Villarreal Anna Villarreal

    Anna Villarreal of Ever Fluorescent, is an independent artist who sells her designs and creations and takes custom requests for paintings and graphic design. Her work focuses on fluorescent/neon/blacklight reactive artwork, apparel, and accessories.

    “This grant allows me to make my display as professional and exciting as possible. Putting my best foot forward at such a well-known and heavily-traveled event like Summerfest will have long-lasting effects like repeat customers and referrals down the road. This is so very important for the continued success and growth of my small business,” said Villarreal.

    Madison Tebo Madison Tebo

    Madison Tebo of Madison Dawne Studios, a one-craftswoman show offering printed and naturally dyed textile goods, handmade paper items, hand bound books, greeting cards, prints, digital work and commission projects of all types.

    “Working two jobs, this grant allows me to focus more on my business, improve all of my display materials, and be able to hire the help I need to be a successful vendor at the Summerfest Marketplace,” said Tebo.

    Jamie Andrzejewski Jamie Andrzejewski

    Jamie Andrzejewski of Nourish Natural Products, a wellness brand of products for the body, mind, and home that believes in nourishing people both inside and out through spreading kindness and our message that each individual matters.

    “Receiving this grant money significantly impacts our small business. It provides us the cash flow—and true backbone—needed to prepare for this incredible opportunity,” said Andrzejewski.

    Danielle (Lilo) Allen Danielle (Lilo) Allen

    Danielle (Lilo) Allen of Papyrus & Charms, purveyor of necklaces, bracelets, rings, earrings, small bags, soaps, bath bombs, bath salts, simple apparel and more.

    “The BMO EMpower Grant presents an amazing opportunity for Papyrus & Charms to experience vending at Summerfest without the risk of substantial financial loss. More often than not, small, black-owned business owners don’t have the capital to take on the risk of a venture as large as Summerfest - but this grant creates equity and allows myself and others to experience vending at a professional-level many of us have never been privy to,” said Allen.

    Ashley Bester Ashley Bester

    Ashley Bester of Scents & Such, creator of scented soy wax container candles, melts, diffusers, and candles accessories like matches, snuffers, wax dippers, wick trimmers.

    “This grant money breathes life into my business, which has been personally-funded since its inception. The BMO EMpower grant gives me the ability to earn enough revenue to upgrade mixing equipment, invest in storage, and online marketing. This opportunity is literally life-changing,” said Bester.

    Tania Espinoza Bonilla Tania Espinoza Bonilla

    Tania Espinoza Bonilla of T for Textile, creator of an array of products that range from home decor, jewelry of various styles, and personal goods. All products are made by using macrame or other fibers, and jewelry includes gold plated metal and stainless steel.

    “ Receiving this grant is a lifetime opportunity to create a bigger awareness of my business, sell my products at a much larger scale, and receive sales that can fund my business and me in a more consistent way! This grant money will make my business grow closer to the caliber and size that I want it to achieve,” said Bonilla.

    Alaina Landi and Courtney Hellendrung Alaina Landi and Courtney Hellendrung

    Alaina Landi and Courtney Hellendrung of Vicentia, creators and sellers of upcycled gender-neutral apparel, posters, patches, and postcards that are inspired by women.

    “This grant money would be a huge stepping stone towards achieving our mission. With the amount of awareness generated by attending Summerfest, we will be able to spread more stories to exponentially more people than we’ve been able to so far. This will lead to our ultimate goal of helping shift the narrative and achieve equality. The enhancements we can make to our display will last far into the future, giving us the opportunity to showcase our products as we dream to. Finally, the connections we can make at Summerfest will most certainly be priceless. This grant will truly take our business to the next level,” said Landi.

    Ashley Donnell Ashley Donnell

    Ashley Donnell of Tribe Btq LLC (The Babe Standard), who offers a variety of accessories including jewelry, hats, and handbags.

    “This grant is a huge relief for our business. I have been building our inventory throughout the year. I have recently hired 3 staff members, including our first full-time employee to help us build our events. I am trying to scale our inventory to accommodate our sales goals for the season. Summerfest is the true kickoff of that season and I can’t wait for the show!” said Donnell.

    Hamadon Thiocary Hamadon Thiocary

    Hamadon Thiocary of Thiocary Fashion, a shop selling African fabric clothing and accessories.

    “Because there haven’t been festivals in over a year, I haven’t been able to generate the revenue I need for my business. This grant helps to replace old equipment, such as clothing racks, hangers, tables, lights and more,” said Thiocary.

    Staci Blythe Staci Blythe

    Staci Blythe of For The Love of Drax, LLC, who offers a variety of hand-made dog accessories including leashes, collars, bow ties, bandanas, and neck ties.

    “Receiving the BMO EMpower grant is an opportunity that has truly changed my life as a business owner.”



    ADA Information

    The covered seating area of the BMO Harris Pavilion has designated accessible seating.