Summerfest 2026 Admission Promotions

Be sure to check out all the ways you can enjoy free or discounted admission every day of the festival while supporting our community!  Thanks to our sponsors for making these Admissions Promotions possible.

All exchanges, unless otherwise stated, will take place at the Mid Gate Promotions Booth located at the Mid Gate Plaza. Most admission promotions begin at noon and run while ticket supplies last or through mid-afternoon, whichever comes first, and are valid on the day of the promotion only.

Milwaukee World Festival, Inc. (MWF), producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.


SAZ'S STOMP OUT HUNGER DAY WITH FOX 6 MILWAUKEE

Saz's STOMP OUT HUNGER DAY WITH FOX 6 MILWAUKEE

Thursday, June 18 • 12:00 – 3:00 p.m.

All patrons who arrive between 12:00 p.m. – 3:00 p.m. and donate three shelf-stable food items will receive one FREE admission ticket, valid for the day and time of the promotion only. Food donations will be accepted at all three gates. Limit one ticket per person. Founded in 1976, Saz’s is celebrating 50 years of serving the community by matching the first 1,976 canned goods donated. All donations benefit Feeding America Eastern Wisconsin.


SHOW YOUR COLLEGE PRIDE DAY WITH ONMILWAUKEE AND CW18 & MY24

SHOW YOUR COLLEGE PRIDE DAY WITH ONMILWAUKEE, CW18 & MY24 

Thursday, June 18 • 12:00 – 3:00 p.m.

All patrons who arrive between 12:00 p.m. - 3:00 p.m. wearing a shirt or hat representing a participating college or university, or showing a valid high school ID, will receive one FREE admission ticket. Tickets are only valid for the day and time of the promotion. Stop by the Mid Gate Promotions Booth to claim your ticket, then head over to your school’s booth to say hello and show your support! Only shirts or hats from the following colleges or universities will be accepted:

  • Carroll University
  • Marquette University
  • Milwaukee Area Technical College
  • University of Wisconsin-Milwaukee
  • University of Wisconsin-Whitewater

All High School students who begin their FAFSA before July 4 will receive a FREE General Admission Summerfest Ticket, brought to you by Milwaukee Education Partnership. For information on how to request your ticket, please visit https://uwm.edu/finances/fafsa-summerfest/ 


REDO CABINETS SUPPORTS NORTHCOTT NEIGHBORHOOD HOUSE FOOD DRIVE

Redo Cabinets Supports Northcott Neighborhood House Food Drive

Friday, June 19 • 12:00 – 3:00 p.m.

The first 2,500 fans who arrive between 12:00 p.m. – 3:00 p.m. and donate three shelf-stable food 
items will receive one FREE admission ticket courtesy of Redo Cabinets, valid for the day and time of 
the promotion only. Food donations will be accepted at the mid gate. Limit one ticket per person. 
All donations benefit Northcott Neighborhood House.


BRIGGS & STRATTON UNITED WAY DIAPER & WIPE DRIVE 

BRIGGS & STRATTON United Way Diaper & Wipe DRIVE 

Saturday, June 20 • 12:00 – 3:00 p.m.

Help United Way of Greater Milwaukee & Waukesha County provide essential diapers and wipes to 
families across the community. The first 1,500 patrons who arrive between 12:00 p.m. - 3:00 p.m. 
AND donate NEW unopened wipes and diapers with a total minimum value of $10 per person, will 
receive one FREE admission ticket, valid for the day and time of the promotion only. All donations 
benefit United Way of Greater Milwaukee & Waukesha County‘s Diaper Bank network.


DOWNLOAD THE SUMMERFEST APP FUELED BY PEPSI

DOWNLOAD THE SUMMERFEST APP FUELED BY PEPSI

June 18, June 19, or June 20 • 12:00 – 4:00 p.m.

Don’t miss a beat - there’s no better guide to the lineup, stage schedules, and the entire Summerfest experience! Claim your FREE digital ticket - the first 15,000 fans to download the Summerfest app will be able to claim a FREE digital admission ticket. Digital tickets are good for 1 Admission before 4:00 PM on either June 18, June 19, or June 20. Limit (1) one per device. While supplies last. Not valid for admission to American Family Insurance Amphitheater shows.


THROWBACK THURSDAY PRESENTED BY PICK ‘N SAVE

THROWBACK THURSDAY PRESENTED BY PICK ‘N SAVE, Metro Market, and Mariano's

Thursday, June 25 • 12:00 – 6:00 p.m.

$5.00 admission and 50% off select beverages. Enjoy a collection of music through the decades from various throwback artists. From 12:00 p.m. - 6:00 p.m., all beer, seltzer, cherry vodka lemonade, Aquafina Water, and soda will be 50% off! Additionally, don’t forget to check your receipts!  For every qualifying $50 spent in a single transaction at Pick ‘n Save, Metro Market and Mariano’s locations, from April 22 to May 12 shoppers earned four FREE Summerfest tickets. Visit PicknSave.com/Summerfest for details. The offer is printed at the bottom of the receipt. To redeem the offer, bring the complete original receipt to the Summerfest ticket windows at the entry gates on June 25, 2026, from 12:00 p.m. - 6:00 p.m. Tickets are only valid for the day and time of the promotion. Limit three offers/12 tickets.


H.O.G.® MEMBER DAY AT SUMMERFEST

H.O.G.® Member Day at Summerfest

Thursday, June 25 • 12:00 – 3:00 p.m.

Receive One FREE admission ticket when presenting a valid H.O.G.® (Harley Owners Group®) card. 
One (1) admission per card: valid for the day and time of the promotion only


SHOREWEST CHILDREN’S FEST DAY WITH TMJ4 AND 99.1 THE MIX

SHOREWEST CHILDREN’S FEST DAY WITH TMJ4 AND 99.1 THE MIX

Friday, June 26 • 12:00 – 3:00 p.m.

Celebrate Shorewest's 80th anniversary at Summerfest’s Children’s Fest Day. All patrons arriving 
between 12:00 p.m. – 3:00 p.m. will be admitted for FREE! Spend a fun-filled day with the family 
enjoying Children’s Fest activities, including the Shorewest Map of Fun. Select food vendors will offer 
discounts on food and beverage items.


SUMMERFEST MILITARY AND FIRST RESPONDER APPRECIATION DAY WITH GENERAC

SUMMERFEST MILITARY AND FIRST RESPONDER APPRECIATION DAY Presented by GENERAC

Saturday, June 27 • 12:00 p.m. – 6:00 p.m.

All active-duty military personnel and veterans, police, fire and EMT (along with up to four family members) arriving between 12:00 p.m. - 6:00 p.m. who present a valid Military ID, copy or photo of a DD-214 form, driver’s license with Veteran classification, law enforcement or fire department agency-issued credentials at the designated turnstile at any gate will be admitted for FREE. Police and fire union ID cards will also be accepted with a photo ID.


NORTHWESTERN MUTUAL “MAKE A CHILD SMILE” DAY

NORTHWESTERN MUTUAL “MAKE A CHILD SMILE” DAY

Saturday, June 27 • 12:00 p.m. – 3:00 p.m.

The first 2,500 patrons who donate new or gently used children’s books with a $10 minimum value will receive one FREE admission ticket, valid for the day and time of the promotion only. Picture books and early readers for children ages birth through ten are preferred. All books collected at the Mid Gate Promotions Booth will be donated to Next Door.


SUMMERFEST FAN APPRECIATION DAY PRESENTED BY POTAWATOMI CASINO HOTEL

SUMMERFEST FAN APPRECIATION DAY PRESENTED BY POTAWATOMI CASINO HOTEL

Friday, July 3 • 12:00 p.m. – 3:00 p.m.

All patrons arriving between 12:00 p.m. - 3:00 p.m. will be admitted FREE, compliments of Potawatomi Casino Hotel and Summerfest. Plus, the first 30,000 patrons arriving through the gates will receive an admission ticket for Summerfest 2027 AND a BIG WIN entry ticket. To participate in the BIG WIN drawing, simply drop the perforated BIG WIN Entry ticket in a specially marked bin inside the Summerfest Mid Gate between the hours of 12:00 p.m. - 3:00 p.m. on July 3, 2026.


FREEDOM ON THE FOURTH FOOD DRIVE PRESENTED BY HARLEY-DAVIDSON

FREEDOM ON THE FOURTH FOOD DRIVE PRESENTED BY HARLEY-DAVIDSON

Saturday, July 4 • 12:00 p.m. – 3:00 p.m.

The first 5,000 patrons who arrive between 12:00 p.m. – 3:00 p.m. and donate three (3) nonperishable food items will receive one (1) FREE admission ticket valid for the day and time of the promotion only. All food will be collected at the Mid Gate entrance. Canned fruits and vegetables are especially appreciated! All donations benefit Hunger Task Force.


Summerfeast promotion 2026

SUMMERFEAST AT PICK ‘N SAVE, Metro Market, and Mariano's

Earn two FREE Summerfest General Admission Tickets with the purchase of $25 in participating items in a single transaction with your Fresh Perks Card at any Pick ‘n Save, Metro Market or Mariano’s store from May 20 to June 9. Participating brands include Pepsi, BUBBL’R, Johnsonville, Koops’ Mustard, Monster Energy, Good Foods, Sargento, and Connie’s Frozen Pizza. Visit PicknSave. com/Summerfeast for details and qualifying products. The offer is printed at the bottom of the receipt. To redeem the offer, bring the complete original receipt to the Summerfest ticket windows at the entry gates on any date of Summerfest. Limited to two offers (four tickets) per transaction. Max redemption of six offers/ 12 tickets per day.


Versiti Blood Drives

VERSITI SUMMERFEST BLOOD Donation

Versiti Blood Center of Wisconsin is the “Official Blood Donation Partner” of Summerfest. All patrons who donate blood at a Versiti Donor Center in Wisconsin or Illinois between June 9 – June 14, will receive one FREE General Admission Summerfest ticket, while supplies last.