Admission Promotions and Special Offers

Summerfest presented by American Family Insurance is excited to announce the 2022 admission promotions schedule featuring free or discounted admission each day of the festival. This year, there are more ways than ever to give back to the community and get in free to Summerfest during the nine-day run – June 23-25, June 30-July 2, and July 7-9.

All exchanges, unless otherwise stated, will take place at the Mid Gate Promotions Booth located at the Mid Gate Plaza. Most admission promotions begin at noon and run while ticket supplies last or through mid-afternoon, whichever comes first and are valid on the day of the promotion only.

Milwaukee World Festival, Inc. (MWF), producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.

Admission Promotions

Friday, June 24 • 12:00 – 3:00 p.m.

LOU MALNATI’S CHILDREN’S FEST DAY WITH TMJ4 AND 99.1 THE MIX

For Lou Malnati’s, it’s about more than making great pizza – it’s about giving back to our community and truly serving as your family’s local pizzeria. That’s why Lou’s is proud to support Summerfest’s mission to host an affordable and accessible community festival through Lou Malnati’s Children’s Fest Day! Made possible through the support of Lou Malnati’s Pizzeria, ALL patrons arriving between 12:00 p.m. – 3:00 p.m. on June 24 will be admitted for FREE! Spend a fun-filled day with the family enjoying Children’s Fest activities, including the Lou Malnati’s Map of Fun and the Family Fun Package drawing. Select food vendors will offer discounts on food and beverage items.


Saturday, June 25 • 12:00 – 3:00 pm

BRIGGS & STRATTON MARY LOU’S CLOSET SUPPLY DRIVE

Help support Mary Lou’s Closet, a program providing needed hygiene supplies for youth in area public schools. The first 1,500 patrons who arrive between 12:00 p.m. - 3:00 p.m. at the Mid Gate and donate NEW deodorant, feminine hygiene products, and/or socks, with a total minimum value of $10, will receive one (1) FREE admission ticket, valid for the day and time of the promotion only. All donations benefit United Way of Greater Milwaukee & Waukesha County’s community schools.


Thursday, June 30 • 12:00 – 6:00 p.m.

THROWBACK THURSDAY PRESENTED BY PICK ‘N SAVE

$5.00 admission and 50% off beverages. Enjoy a collection of music through the decades from artists including The FIXX, Tommy DeCarlo – Singer of Boston, Son Volt, and more. From 12:00 p.m. - 6:00 p.m., all beverages will be 50% off (excluding frozen drinks, specialty coffee drinks, and smoothies). In addition, Pick ‘n Save shoppers can earn four (4) FREE Summerfest tickets for every qualifying $50 spent at Pick ‘n Save and Metro Market locations, now – May 17, 2022. The offer is printed at the bottom of the receipt. To redeem the offer, bring the complete original receipt to the Summerfest ticket windows at the entry gates on June 30 from 12:00 p.m. - 6:00 p.m. Tickets are only valid for the day and time of the promotion. Limit three (3) offers / 12 tickets per transaction.


Friday, July 1 • 12:00 – 6:00 p.m.

GENERAC MILITARY APPRECIATION DAY AT SUMMERFEST

All active-duty military personnel and veterans who present a valid Military ID, copy or photo of a DD-214 form, or driver’s license with Veteran classification at the designated turnstile at any gate, along with up to four (4) family members, will be admitted for FREE. The Military Appreciation Ceremony, produced in partnership with the War Memorial Center, is at 3:00 p.m. at the Generac Power Stage. It will feature a presentation of colors, vocal performances, and speaker Keni Thomas, Staff Sergeant in the Army and recipient of the bronze star for valor, and award-winning country music artist and songwriter. Thomas was recognized for being part of an elite special operations package, “Task Force Ranger,” that was later recounted in the book and movie “Black Hawk Down.”


Friday, July 1 • 12:00 p.m. – 3:00 p.m.

KINSHIP COMMUNITY FOOD DAY PRESENTED BY PALERMO’S PIZZA

The first 2,000 patrons who donate three (3) non-perishable food items at the Mid Gate receive one (1) FREE Admission ticket valid for the day and time of the promotion. Cooking oil and fruit snack packs (low-sugar applesauce and mandarin oranges) preferred. All donations benefit Kinship Community Food Center.


Saturday, July 2 • 12:00 – 3:00 p.m.

NORTHWESTERN MUTUAL “MAKE A CHILD SMILE” DAY

The first 2,500 patrons who donate new or gently used children’s books with a $10 minimum value will receive one (1) FREE admission ticket, valid for the day and time of the promotion only. Picture books and early readers for children ages birth through 10 are preferred. All books collected at the Mid Gate Promotions Booth will be donated to Next Door.


Thursday, July 7 • 12:00 p.m. – 3:00 p.m.

SILGAN COMMUNITY FOOD DRIVE

The first 2,000 patrons who arrive between 12:00 – 3:00 p.m. and donate three (3) non-perishable food items will receive one (1) FREE admission ticket, valid for the day and time of the promotion only. Canned fruits and vegetables are especially appreciated! Donations will be accepted at the Mid Gate Promotions Booth. All donations benefit Hunger Task Force.


Thursday, July 7 • 12:00 – 4:00 p.m.

DIRECT SUPPLY SENIORFEST DAY

All patrons ages 60+ will be admitted for FREE when they present their ID at the designated turnstile at any gate. Admitted seniors will also receive a voucher for $2 off a food or non-alcoholic beverage purchase over $10. Spend the day enjoying music spanning a range of genres including the Buddy Rich Big Band, Shaun Johnson Big Band Experience, Foghat, the Direct Supply Golden Idols, and more. In addition, all wheelchairs will be provided free of charge to seniors between 12:00 p.m. and 4:00 p.m. while supplies last. Wheelchairs are subject to availability.


Friday, July 8 • 12:00 – 3:00 p.m.

SHOW YOUR COLLEGE PRIDE DAY WITH ONMILWAUKEE, CW18 AND MY24 MILWAUKEE

All patrons who arrive between 12:00 p.m. - 3:00 p.m. wearing a shirt or hat representing a participating college or university, or present their High School ID, will receive one (1) FREE admission ticket. Tickets are only valid for the day and time of the promotion. Stop by the Mid Gate Promotions Booth to receive your ticket, then head over to your school’s booth to say hello and show your support! Only shirts or hats from the following colleges or universities will be accepted:

  • Cardinal Stritch University
  • Carthage College
  • Marquette University
  • Milwaukee Area Technical College
  • University of Wisconsin-Milwaukee
  • University of Wisconsin - Parkside
  • University of Wisconsin-Platteville
  • University of Wisconsin-Whitewater
  • Western Governors University

All High School students who complete their FAFSA by July 8 will receive one (1) FREE General Admission Summerfest Ticket, brought to you by Milwaukee Education Partnership.


Saturday, July 9 • 12:00 – 3:00 p.m.

SUMMERFEST FAN APPRECIATION DAY WITH POTAWATOMI HOTEL & CASINO

All patrons arriving between 12:00 p.m. - 3:00 p.m. will be admitted FREE, compliments of Summerfest. Plus, the first 30,000 patrons arriving through the gates will receive one (1) free ticket valid for Summerfest 2023.

 

Special Offers