Admission Promotions and Special Offers

All exchanges, unless otherwise stated, will take place at the Mid Gate Promotions Booth located at the Mid Gate Plaza. Most admission promotions begin at noon and run while ticket supplies last or through mid-afternoon, whichever comes first and are valid on the day of the promotion only.

Milwaukee World Festival, Inc. (MWF), producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.